HEINEKEN Costa Rica will be the name of the company’s new operation following the integration of beverage, food, and retail operations acquired from Florida Ice and Farm Company (FIFCO) on January 30, 2026. The official unveiling of the new name and logo consolidates a new chapter for its presence in Central America, reinforcing the group’s regional strategy and expanding its global footprint.

HEINEKEN Costa Rica counts more than 4,600 employees, 4 manufacturing plants, 13 distribution centers, and more than 50 prestigious brands, including Imperial, Tropical, Pilsen, Bavaria, Ducal, the traditional HEINEKEN portfolio, as well as Musi and Musmanni stores, among others. HEINEKEN Costa Rica maintains a strong sustainability agenda and philosophy, aligned with HEINEKEN’s global commitments on water conservation, carbon emission reduction, circularity, diversity, equity, and inclusion, and promoting responsible alcohol consumption.

The new HEINEKEN Costa Rica logo
The new HEINEKEN Costa Rica logo seamlessly and symbolically merges the legacies of two century-old companies. The green and light blue barley seed reflects local heritage and incorporates iconic elements such as the crest of the Imperial beer eagle and the palm tree from Tropical soft drinks. This is complemented by HEINEKEN’s iconic red star and typography, representing the strength and consistency of the global brand. This symbol marks the beginning of a new chapter in Central America and reflects the ambition to integrate both legacies into a single identity.

Strategic integration with regional impact
The incorporation of these operations strengthens HEINEKEN’s EverGreen 2030 strategy, focused on premiumization, innovation, and long-term sustainable growth. HEINEKEN Costa Rica is positioned as a regional hub for commercial execution, portfolio development, innovation, and logistics strength across Central America.

HEINEKEN Costa Rica becomes one of the top five operations by operating profit within the company’s global ecosystem, enhancing its ability to grow as a multi-beverage company, generating value and synergies, and strengthening both revenue generation and operational efficiency in high-growth markets.

Global leadership presence at the unveiling

In this new phase, Rolando Carvajal Bravo will continue to lead the operation as General Manager of HEINEKEN Costa Rica, ensuring stability, continuity, and integration grounded in deep local market knowledge and the sustainability legacy built by the Costa Rican team. HEINEKEN Costa Rica will maintain its current services and operate as normal.

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• Total volume declined 1.2%, with consolidated volume down 2.1%, and licensed volume up 17.8%.
• Heineken® volume grew 2.7%, global brands volume grew 1.9%.
• Net revenue grew 1.6%, net revenue per hectolitre up 3.8%.
• Over 60% of our markets, including over 80% of our priority growth markets gaining or holding share.
• Marketing and selling expenses expanded to 9.9% of net revenue.

Profitability: Strong productivity gains enabling margin expansion 

• Gross savings in excess of €500 million, with an increased flow-through to profit.
• Operating profit grew 4.4% with operating profit margin expanding 41 bps to 15.2%.
• Diluted Earnings per Share (EPS) of €4.78, up 3.6% (2024: €4.89). 

Capital Efficiency: Another year of solid cash flow generation, with improved ROIC 

• Free Operating Cash Flow of €2.6 billion, translating into a cash conversion ratio of 87%.
• Return on Invested Capital (ROIC) absolute increase of 57 bps to 22.7%, incl goodwill & intangibles up 21 bps to 9.4%.
• Completed first tranche of the €1.5 billion share buyback programme, second €750 million tranche to start shortly.
• Dividend of €1.90 per share proposed. Dividend payout policy to be expanded to the range of 30% to 50%. 

2026: Accelerating the disciplined execution of EverGreen 2030, integrating FIFCO 

• Increasing investment in growth focused on global brands, faster innovation and sharper execution.
• Accelerating productivity at scale to unlock significant savings, reducing 5,000 to 6,000 roles over next two years.
• Integrating FIFCO beverage and retail businesses in Central America, expected to be immediately accretive to EPS.
• Anticipating FY2026 operating profit to grow in the range of 2% to 6%.

About HEINEKEN 

HEINEKEN is the world's pioneering beer company. We are the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, we have a portfolio of more than 340 international, regional, local, and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants, and other production facilities in more than 70 countries. Most recent information is available on our Company's website, and follow us on LinkedIn and Instagram.

Market Abuse Regulation 

This press release contains price-sensitive information within the meaning of Article 7(1) of the EU Market Abuse Regulation.

Disclaimer

This press release contains forward-looking statements based on current expectations and assumptions with regard to the financial position and results of HEINEKEN’s activities, anticipated developments and other factors. All statements other than statements of historical facts are, or may be deemed to be, forward-looking statements. Forward-looking statements also include, but are not limited to, statements and information in HEINEKEN’s non-financial reporting, such as HEINEKEN’s emission reduction and other climate change related matters (including actions, potential impacts and risks associated therewith). These forward-looking statements are identified by use of terms and phrases such as “aim”, “ambition”, “anticipate”, “believe”, “could”, “estimate”, “expect”, “goals”, “intend”, “may”, “milestones”, “objectives”, “outlook”, “plan”, “probably”, “project”, “risks”, “schedule”, “seek”, “should”, “target”, “will” and similar terms and phrases. These forward-looking statements, while based on management's current expectations and assumptions, are not guarantees of future performance since they are subject to numerous assumptions, known and unknown risks and uncertainties, which may change over time, that could cause actual results to differ materially from those expressed or implied in the forward-looking statements. Many of these risks and uncertainties relate to factors that are beyond HEINEKEN’s ability to control or estimate precisely, such as but not limited to future market and economic conditions, the behaviour of other market participants, changes in consumer preferences, the ability to successfully integrate acquired businesses and achieve anticipated synergies, costs of raw materials and other goods and services, interest-rate and exchange-rate fluctuations, changes in tax rates, changes in law, environmental and physical risks, change in pension costs, the actions of government regulators and weather conditions. These and other risk factors are detailed in HEINEKEN’s publicly filed annual reports. You are cautioned not to place undue reliance on these forward-looking statements, which speak only of the date of this press release. HEINEKEN assumes no duty to and does not undertake any obligation to update these forward-looking statements contained in this press release. Market share estimates contained in this press release are based on external sources, such as specialised research institutes, in combination with management estimates. HEINEKEN undertakes no responsibility for the accuracy or completeness of such external sources.

Heineken® continues to redefine the Formula 1 fan experience with the launch of the world’s first season ticket for the sport, celebrating the extension and expansion of its decade-long partnership with F1®.

This expanded sponsorship commitment, announced in São Paulo, where Heineken will resume the Title Partnership of the local Grand Prix from 2027, strengthens the global beer brand’s connection with F1®’s passionate and rapidly growing global fan base and presents more opportunities for the two brands to create exceptional experiences for fans at races around the world.

Heineken®’s season ticket will grant the lucky holders - and a plus one - access to every race on the calendar, with travel and accommodation included. That’s 24 Grand Prix, across 24 cities, and 24 opportunities to bring fans together over a beer.

Reaffirming that Heineken® is a champion of not only trophies and podiums but also of socialising and friendships, the brand will award the money-can’t-buy pass to the most deserving fans, starting with Brandon Burgess, recognising him for his incredible passion and dedication to the sport. 

Next year, Heineken® will be offering other fans the chance to get their hands on this exclusive item, which takes inspiration from F1® materials, crafted in carbon fibre and held together with precision-engineered rivets: a tangible expression of speed, craftsmanship, and connection.

Brandon’s incredible feat of attempting to attend every single race in 2025, using his annual leave while working a full-time job, caught the attention of Heineken® as well as fans and media around the world.

His journey reflects something every F1 fan understands - that the sport is more than a competition; it’s connection. Research shows that while many fans watch F1 from home, two-thirds (67%) say the sport has the power to bring people together instantly, and the majority (84%) agree there’s nothing like experiencing a race in person surrounded by fellow fans*. The season ticket will help fans not only enjoy the spectacle of live racing, but also connect with other fans all around the world. 

Following a decade of successful collaboration, Heineken® and F1® have extended their partnership on a multi-year deal, with Heineken announcing new Title Partnerships of races in Brazil, Madrid, and Silverstone, and extensions for China and Las Vegas. With a global fanbase of 827 million, Formula 1 is growing in popularity among young adults and women. Heineken® will bring fans closer to the action via F1® Fanzones presented by Heineken 0.0 on-track, activations at F1® Arcades worldwide, and year-round engagement through race screenings, consumer promotions as well as digital and social content. Heineken® will also continue to use F1®’s global platform to provide messaging around responsible consumption and promote Heineken 0.0 – a premium zero-alcohol product – as part of their responsible drinking programme. 

Next year, Heineken® will be offering another fan the chance to get their hands on this coveted season ticket for them and a friend to experience every twist and turn of every race next year via F1® Unlocked. Keep an eye on Heineken® and F1® social channels to find out more. 

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Notes to editors

Media contact: 

Heineken@wearetheromans.com 

_{*Heineken® commissioned survey of 4,000 adults of people who watch F1 and are of legal drinking age in the UK, USA, Turkey, Brazil, Italy, Germany, India and South Africa. Research conducted by OnePoll, October 2025. Research can be broken down by country and further demographics on request.}

We have anticipated this moment. We continue to be a proud partner of F1 and have just signed a global partnership with Premier Padel, the fastest growing sport worldwide, with meaningful multi-generational & gender reach. Two main events which will continue to underscore our passion for bringing people together in some of the world’s biggest sports tournaments. Plus, we are continuously exploring additional events that will add progressive properties that help us build meaningfulness & difference on global scale.

We still have 2 more years to make the Champions League sponsorship big and keep the association with the Heineken brand in the minds of people for years to come.  It has been a great ride, and in the spirit of our pioneering mindset and continuing to build meaningfulness & difference for our brands, we are proud to be investing in the future.

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Enquiries 

HEINEKEN is uniquely positioned to shape long-term growth through its advantaged global footprint with leading market positions in key fast growing emerging markets like India, Vietnam, Ethiopia and Mexico. HEINEKEN is also a global leader and pioneer in growing beer segments like premium beer and 0.0 beer. Sharper differentiation and focus across its geographical footprint, segments and brands provides further opportunity. By leveraging its global scale and accelerating digital deployment, HEINEKEN will step up Productivity and create a more agile, harmonised, and cost-effective Future Fit organisation. EverGreen 2030 is designed to deliver superior and balanced growth with attractive shareholder returns, while future-proofing the company.

Accelerate Growth

Over time the beer category is expected to structurally grow volume by ̴1% p.a., and HEINEKEN is uniquely positioned to seize this opportunity through its advantaged global footprint and strong presence in developed and emerging markets. In both types of markets, beer is gaining share of throat. In emerging markets, representing 80% of the global population, with only half the per capita beer consumption of developed markets, trends such as population growth led by Gen Z, urbanisation, and a growing middle class are fuelling demand. HEINEKEN is concentrating its efforts on 17 Focus Growth Markets and it will continue to build its leadership position across 50 markets where it already holds number one, or strong number two, positions. Footprint optimisation through targeted acquisitions and divestments will further strengthen HEINEKEN’s position, most recently illustrated by the announced acquisition of FIFCO's beverage and retail business in Central America.

At the same time, HEINEKEN is shaping the future of beer with leading brands and innovations across key segments: Premium, Mainstream, Low and No-alcohol (LoNo), and Beyond Beer. HEINEKEN pioneered for example, the next generation of 0.0 beer through superior taste, with premium positioning under the Heineken brand and by investing in social acceptability through advertising, availability, and F1 sponsorship. HEINEKEN is fast expanding brands and innovations in LoNo and Beyond Beer adapting to and creating new consumer trends.

Step up Productivity and Focus Future Fit

Productivity strengthens HEINEKEN's foundation and funds its EverGreen growth ambitions. The €3+ bn in gross savings achieved in the past five years under EverGreen 2025, supported HEINEKEN to counter inflation and navigate turbulent times. Going forward the company is targeting an additional €400-500 million in annual gross savings.

To deliver on these ambitions, HEINEKEN will double the size of HEINEKEN Business Services (HBS), creating global capability centres anchored in new technologies. This approach will enable local operating companies to focus on execution and winning with customers and consumers. Starting in 2026, HEINEKEN’s Amsterdam head office will transform into a more focused strategic centre, which includes a transition of roles to HBS and the redesign of selected departments.

Furthermore, HEINEKEN is accelerating its digital transformation and scaling the rollout of its Digital Backbone (DBB), a multi-year, €1+ bn investment transforming how HEINEKEN operates across more than 70 markets. Through its sharpened Brew a Better World ambitions, HEINEKEN will continue to invest in sustainability to deliver impact and long-term value.

Drive Value Creation

At the Capital Markets Event today, HEINEKEN will give guidance on its medium-term ambitions for EverGreen 2030 as follows:

• Building on the structural growth of the beer category and its advantaged footprint, HEINEKEN expects to deliver mid-single-digit organic net revenue growth.
• Supported by its stepped-up productivity programme, HEINEKEN expects for organic operating profit (beia) to be ahead of organic net revenue growth, and for organic earnings per share (EPS) to be in line or ahead of organic operating profit (beia) growth.
• With a structured focus on cash generation, HEINEKEN expects to deliver over 90% cash conversion and intends to introduce Returns on Invested Capital (ROIC) in its management incentive framework.
• HEINEKEN updates its water efficiency target to be below 2.6hl/hl by 2030 and reconfirms its commitments to scope 1 & 2 net zero carbon emissions by 2030 and diversity in talent.

A new Winning Aspiration

With the unveiling of EverGreen 2030, HEINEKEN is also launching its new winning aspiration, HEINEKEN, The World’s Pioneering Beer Company™. This aspiration combines the company’s legacy of over 160 years of global expansion, with its track record of innovative product development and brand building capability. Pioneering will be the key aspiration as the company enters the next phase to leverage much stronger its advantaged geographical footprint and portfolio of both global and local brands that deeply resonate with consumers.

HEINEKEN Capital Markets Event

EverGreen 2030 shall be presented 23 October 2025 to the investor community at HEINEKEN's Capital Markets Event in Seville, Spain. To follow the HEINEKEN Capital Markets Event live, please register here.

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ENQUIRIES

_{Market Abuse Regulation}

_{This press release may contain price-sensitive information within the meaning of Article 7(1) of the EU Market Abuse Regulation.}

_Disclaimer

_{This press release contains forward-looking statements based on current expectations and assumptions with regard to the financial position and results of HEINEKEN’s activities, anticipated developments and other factors. All statements other than statements of historical facts are, or may be deemed to be, forward-looking statements. Forward-looking statements also include, but are not limited to, statements and information in HEINEKEN’s nonfinancial reporting, such as HEINEKEN’s emission reduction and other climate change-related matters (including actions, potential impacts and risks associated therewith). These forward-looking statements are identified by use of terms and phrases such as “aim”, “ambition”, “anticipate”, “believe”, “could”, “estimate”, “expect”, “goals”, “intend”, “may”, “milestones”, “objectives”, “outlook”, “plan”, “probably”, “project”, “risks”, “schedule”, “seek”, “should”, “target”, “will” and similar terms and phrases. These forward-looking statements, while based on management's current expectations and assumptions, are not guarantees of future performance since they are subject to numerous assumptions, known and unknown risks and uncertainties, which may change over time, that could cause actual results to differ materially from those expressed or implied in the forward-looking statements.}

_{Many of these risks and uncertainties relate to factors that are beyond HEINEKEN’s ability to control or estimate precisely, such as but not limited to future market and economic conditions, the behaviour of other market participants, changes in consumer preferences, the ability to successfully integrate acquired businesses and achieve anticipated synergies, costs of raw materials and other goods and services, interest-rate and exchange rate fluctuations, changes in tax rates, changes in law, environmental and physical risks, change in pension costs, the actions of government regulators and weather conditions. These and other risk factors are detailed in HEINEKEN’s publicly filed annual reports. You are cautioned not to place undue reliance on these forward-looking statements, which speak only of the date of this press release. HEINEKEN assumes no duty to and does not undertake any obligation to update these forward-looking statements contained in this press release. Market share estimates contained in this press release are based on external sources, such as specialised research institutes, in combination with management estimates. HEINEKEN undertakes no responsibility for the accuracy or completeness of such external sources.}

A Collective Effort for Circularity  

This will be the first time a COP Blue Zone offers water packaged in aluminium cans to the delegates, and there will be a collective effort to manage the cans’ end-of-life and to return them to the value chain. This is made possible through HEINEKEN Spin, HEINEKEN Brazil's impact business ecosystem, and in collaboration with key partners including Ball Corporation, Novelis, Volkswagen Truck & Bus, and Reaqt Water Technologies. These organisations are coming together, along with the City of Belém, to enable the collection of the empty cans, which will then be taken to a recycling facility to be melted and rolled into new aluminium sheets to re-enter the value chain.  

Local Impact, Global Vision 

Beyond COP30, HEINEKEN Brazil has a rich programme of projects to create a lasting impact in Belém and the State of Pará. These include:  

• Addressing both immediate hydration needs and long-term water access by installing water treatment stations in communities around Belém and delivering more than 20 million litres of safe drinking water to families who previously lacked access.
• In partnership with the City of Belém, creating an urban microforest with more than 1,000 seedlings of 35 Amazonian species, helping to reduce local temperatures, increase air humidity, and retain rainwater.
• HEINEKEN Brazil is expanding its Green Energy Programme which facilitates providing renewable energy to local businesses and households.
• Investments in local culture and social activities, such as the restoration of Casa Dourada and youth training programs in audiovisual production and AI. 

These efforts reflect HEINEKEN’s global Brew a Better World strategy in action – combining environmental impact, social responsibility, and community engagement to create lasting impact.  

 END

Note to editors: 

For questions, please reach out to: 

Marlie Paauw, Global Media Lead HEINEKEN: Pressoffice.heineken@heineken.com

The HEINEKEN Company is proud to share its recent wins at this year's Golden Drum Festival. Demonstrating the power of creativity and cultural relevance, we have won an impressive 19 Drum Awards at one of Europe’s most prestigious advertising and communications events. 

The recognition spans multiple campaigns and categories: from Film, Sustainability, and Innovation to Brand Building, Design, and Social Good. These accolades showcase HEINEKEN's ongoing commitment to harnessing creativity for meaningful brand impact, with their eponymous brand gathering top recognition with the Brand Grand Prix for their outstanding contribution to the industry.

In collaboration with long-standing global agency partner LePub, The HEINEKEN Company earned recognition for standout Heineken® brand projects such as ‘Pub Succession’, 'Starring Bars’, 'The Flipper’, 'Excuses Bar’, and ‘Pub Delivery’, as well as the Desperados brand 'Guao Guao' campaign. As a crowning achievement, HEINEKEN's lead agency LePub was awarded Agency of the Year, affirming the strength of the partnership and its role in delivering innovative, culturally resonant work. 

The Heineken® Pub Succession project stood out as a creative high point, securing the coveted Grand Prix and 1 Gold in the Engagement category, along with 1 Golden Drum for Brand Building, and a Silver Drum in B2B. This groundbreaking project combined compelling brand storytelling with cultural preservation and community engagement, driving a heartfelt recruitment effort to find the next publican for a historic Irish pub. 

The Flipper, a witty phone accessory designed to encourage people to put down their phones during social gatherings; by flipping it face down when it ‘heard’ the word cheers, earned three prestigious awards: a Silver Drum in Engagement and two Bronze Drums for Design and Innovation. Developed in collaboration with inventor and YouTuber Simone Giertz, this campaign tackled the growing issue of digital distraction. 

Pub Delivery clinched a Bronze Drum in Engagement for its fresh take on delivery and local visibility. Meanwhile, the Starring Bars campaign - transforming bars into authentic film sets for Heineken® commercials - garnered an impressive three Awards (two Silver and one Bronze Drum) across Engagement, Sustainable Business Solutions, and B2B. This powerful initiative reinforced HEINEKEN’s purpose-led commitment to supporting the hospitality sector through creative excellence and tangible business support.

The Excuses Bar campaign won a Silver Drum in the OOH category for its playful and inventive approach. Transforming bars into immersive, themed experiences, the campaign cleverly redefined "excuses" to go out, offering people genuine reasons to reconnect and engage in the real world. 

The Desperados brand ‘Guao Guao’ campaign also won big, claiming a prestigious Grand Prix in Film. The campaign's creative excellence was further recognized with 2 Gold and 1 Silver Drum for Motion Craft, 2 Silver across the Film and Sports, Pop Culture & Art categories, and an additional Bronze in Content.

List of Awards: 

BRAND GRAND PRIX: The HEINEKEN Company 

-- 

Heineken® Brand 

Excuses Bar 

• Silver Drum in Section One-Channel Drum / group C. Out of Home (OOH) / category Ambient & Experiential 

Pub Delivery 

• Bronze Drum in Section Omni-Channel Drum / group C. Engagement / category Direct 

Pub Succession 

• Grand Prix in Section Omni-Channel Drum / group C. Engagement / category Direct 

• Golden Drum in Section Omni-Channel Drum / group C. Engagement / category Public & Community Relations 

• Golden Drum in Section Creative Business Excellence Drum / group A. Brand Building / category Brand Strategy and Experience 

• Silver Drum in Section Creative Business Excellence Drum / group H. B2B / category B2B Brand Strategy & Experience 

Starring Bars 

• Silver Drum in Section Omni-Channel Drum / group C. Engagement / category Public & Community Relations 

• Silver Drum in Section Creative Business Excellence Drum / group D. Sustainable Business Solutions 

• Bronze Drum in Section Creative Business Excellence Drum / group H. B2B / category B2B Storytelling 

The Flipper 

• Silver Drum in Section Omni-Channel Drum / group C. Engagement / category Creative Use of Technology 

• Bronze Drum in Section One-Channel Drum / group F. Design / category Product Design 

• Bronze Drum in Section Creative Business Excellence Drum / group G. Innovation / category Product or Service Innovation 

Desperados 

Guao Guao 

• Grand Prix in Section One-Channel Drum / group A. Film / category Long Film 

• Golden Drum in Section Craft Drum / group B. Motion Craft (Video / Moving Images) / category Casting 

• Golden Drum in Section Craft Drum / group B. Motion Craft (Video / Moving Images) / category Original Music 

• Silver Drum in Section One-Channel Drum / group A. Film / category TV/Cinema Film 

• Silver Drum in Section Omni-Channel Drum / group F. Sports, Pop Culture & Art / category Entertainment 

• Silver Drum in Section Craft Drum / group B. Motion Craft (Video / Moving Images) / category Cinematography 

• Bronze Drum in Section Omni-Channel Drum / group B. Content / category Films 

END 

Media contact: 

Luca Orioli - LePub Senior PR Manager: luca.orioli@le.pub 

The extended partnership reflects HEINEKEN’s belief that women’s football’s unique fan culture - where fans come together, mix freely, and enjoy the game in a spirit of joy and connection - is a powerful expression of true togetherness. It’s a celebration of inclusivity, diversity, and shared passion that brings people from around the world closer – on and off the pitch.

HEINEKEN has brewed the joy of true togetherness for over 160 years and - as the world’s most international brewer - recognises its role to protect this precious value in a time of growing social fragmentation. 

The brewer is committed to leading from the front, be it through fostering a culture of moderation through leading low-or-no alcohol beverages, running global campaigns that encourage screen-free in-person socialising, or partnering with major events that embody true togetherness - such as the UEFA Women’s Champions League. 

In line with HEINEKEN’s commitment to women’s sport, Heineken® will bring its sponsorship to life through activations that celebrate diversity, unite fans and create meaningful moments of connection around their shared passion for the game.

END

Notes to editors

 Media contact: 

HEINEKEN

Marlie Paauw, Global Media Lead: Pressoffice.heineken@heineken.com

The Romans

Heineken@wearetheromans.com 

HEINEKEN N.V. (‘HEINEKEN’) today announced it has signed a binding agreement to acquire the multi-category beverage portfolio and proximity retail business of the Florida Ice and Farm Company S.A. (‘FIFCO’). This transaction builds on a long-standing partnership that began in 1986 and was strengthened in 2002 with the acquisition of a 25% stake in FIFCO's beverages business in Costa Rica, Distribuidora La Florida.

The deal further advances HEINEKEN’s EverGreen strategy, driving premiumisation, innovation, and growth across high-potential markets. Costa Rica will become one of HEINEKEN's top 5 operating companies by operating profit, expanding its presence with a diverse portfolio of beverage brands - including the iconic Imperial beer - and a well-established retail network.

The transaction also includes Panama, where HEINEKEN will acquire the remaining 25% of HEINEKEN Panama, securing full ownership of the country’s fastest-growing brewer. In addition, it further strengthens HEINEKEN’s regional presence through an equal partnership in Nicaragua’s market-leading beer and beyond beer company, as well as ownership of diversified food and beverage operations in Guatemala.

Upon completion, HEINEKEN will acquire the following FIFCO interests:

• 75% stake in Distribuidora La Florida, covering its beverages, food, and retail division - which includes more than 300 proximity retail outlets in Costa Rica (Musmanni & Musi) - and overall operations, extending into El Salvador, Guatemala, and Honduras; FIFCO is exploring strategic alternatives for FIFCO USA.

• 75% stake in Nicaragua Brewing Holding, which holds a 49.85% indirect stake in Compañía Cervecera de Nicaragua, Nicaragua’s leading beverage company.

• 25% minority interest in HEINEKEN Panama.

• 100% stake in FIFCO’s beyond beer business in Mexico.

Following completion, HEINEKEN and/or its affiliates will hold 100% ownership of Distribuidora La Florida, HEINEKEN Panama and FIFCO Mexico, and 49.85% of Compañía Cervecera de Nicaragua. (See illustrative shareholding structure below).

Strategic rationale

• Consolidating the multi-category beverage leader in Costa Rica:

  • Well-established market leadership in beer (approximately 2.0 million hl), supported by iconic local and international brands, and an unparalleled route-to-consumer model.

  • Leading pan-regional beyond beer portfolio (approximately 0.5 million hl) across multiple brands with leading brand power.

  • Second largest soft drinks player (approximately 2.5 million hl), producing its own brands, such as Tropical, and being the bottling licensee for PepsiCo. The transaction will strengthen HEINEKEN's existing relationship with PepsiCo.

  • Well-positioned adjacent businesses including wines and spirits distribution, staple foods, and a retail business with more than 300 proximity outlets.

  • HEINEKEN gains full ownership of HEINEKEN Panama, one of the leading brewers growing approximately 20% CAGR (2019–2024) with year-over-year market share gains.

• Expansion of HEINEKEN’s footprint in Central America:

  • Compañía Cervecera de Nicaragua holds a leading beer and beyond beer portfolio with a fully integrated water and soft drinks operations, and a retail business with more than 250 proximity outlets.

  • A food and soft drinks platform in Guatemala, and a portfolio of fast-growing beyond beer brands in Mexico.

• Under HEINEKEN’s ownership, the Costa Rica business is expected to unlock revenue and cost synergies through the application of HEINEKEN's best practices across commercial execution, logistics and brewery operations.

Financial impact for HEINEKEN

• Total cash consideration paid for the equity stakes acquired by HEINEKEN will be approximately US$3.2 billion implying an acquisition multiple of 11.6x EV/EBITDA based on 2024 results.

• Distribuidora La Florida, which was previously accounted for as investment in associate with results reported under share of net profit/loss from associates, will be consolidated. 2024 results reported under local accounting policies amount to: Net Revenue of US$1,132m, EBITDA of US$334m and Operating Profit of US$278m (excluding FIFCO USA).

• The 49.85% ownership stake in Compañía Cervecera de Nicaragua will be accounted for as investment in associates and joint ventures and the results will be treated as share of profit/loss of associates and joint ventures. 

• The acquisition of the 25% minority interest in HEINEKEN Panama will reduce HEINEKEN's non-controlling interest in HEINEKEN Panama to zero.

• Run-rate cost savings of approximately US$50 million are anticipated through the application of HEINEKEN’s proven best practices.

• The transaction is expected to be immediately accretive to operating margin and EPS (beia).

• Post-transaction, HEINEKEN’s Net Debt is expected to increase by €3.2 billion and HEINEKEN's pro-forma Net Debt / EBITDA (beia) ratio is expected to increase modestly. HEINEKEN remains committed to return to its long-term target of below 2.5x. 

• HEINEKEN will continue to make progress on the previously announced share buy-back programme of €1.5 billion which is not affected by the proposed transaction.

Driving sustainable economic development across Central America

In line with its EverGreen strategy, HEINEKEN is deeply committed to driving long-term, sustainable growth across its operations. Through its Brew a Better World programme, it has set ambitious goals to deliver positive environmental and social impact. Recognising the strong complementarities with FIFCO’s programme and its embedded ESG strategy (FIFCO Sostenibilidad Expansiva), HEINEKEN will continue to invest in sustainable economic development and promoting responsible consumption throughout the region.

Next steps

Completion of the transaction between HEINEKEN and FIFCO is subject to customary regulatory approvals and the approval by the general shareholders’ meeting of FIFCO, which will take place in October 2025. The transaction is expected to be completed in H1 2026.

The deal has been approved unanimously by the board of directors of FIFCO, which includes representatives of FIFCO's key shareholders.

Further announcements will be made as and when appropriate. HEINEKEN and FIFCO will work closely together towards the completion of the transaction, ensuring a smooth integration, with a joint focus on continuity for employees, customers, and partners.

Download the full press release below.

Webcast details

HEINEKEN will host an analyst and investor conference call in relation to the transaction tomorrow, Tuesday 23 September, at 14:00 CET/13:00 GMT. The call will be audio cast live via the company’s website: www.theheinekencompany.com. An audio replay service will also be made available after the conference call at the above web address.

Analysts and investors can dial-in using the following telephone numbers:

United Kingdom (Local):  020 3936 2999
Netherlands (Local): 085 888 7233

United States (Local): 1 646 664 1960

For the full list of dial-in numbers, please refer to the following link: Global Dial-In Numbers

Participation password for all countries: 838081

UBS AG, London Branch acted as financial adviser and Davis Polk & Wardwell LLP (USA) and Consortium Legal (Costa Rica) acted as legal counsel to HEINEKEN in connection with the transaction.

About HEINEKEN

HEINEKEN is the world's pioneering beer company. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. 

With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company's website and follow us on LinkedIn and Instagram. 

About FIFCO

FIFCO is a Costa Rican company with over 117 years of trajectory in the beverage, food, retail, and hospitality sectors. With operations across Costa Rica, Central America, the Dominican Republic, Mexico, and the United States, FIFCO manages 5 production plants and 13 distribution centers, and exports to more than 10 countries worldwide. Its dynamic portfolio includes iconic brands such as Imperial, Pilsen, Bavaria, Adán y Eva, and Tropical, and it proudly partners with global leaders like PepsiCo, Diageo, Concha y Toro and Marriott. FIFCO is recognised for its commitment to innovation, sustainability, and excellence, and leads the region with a world-class ESG model — being water positive, carbon positive, and zero waste.

Media gallery: http://www.theheinekencompany.com/newsroom/media-gallery/

Media Contacts

Christiaan Prins

Director of Global Communications

Marlie Paauw

Global Media Lead

E-mail: pressoffice@heineken.com

Tel: +31-20-5239355

Investor enquiries

Tristan van Strien

Global Director of Investor Relations

Lennart Scholtus

Investor Relations Manager

E-mail: investors@heineken.com

Tel: +31-20-5239590

FIFCO Communications Office

Diego Villagra

Press Executive

E-mail: dvillagra@cckcentroamerica.com

Tel.: +506 8311-4993

Appendix: Illustrative shareholding structure

Market Abuse Regulation

This press release may contain price-sensitive information within the meaning of Article 7(1) of the EU Market Abuse Regulation.

 Disclaimer:

This press release contains forward-looking statements based on current expectations and assumptions with regard to the financial position and results of HEINEKEN’s activities, anticipated developments and other factors. All statements other than statements of historical facts are, or may be deemed to be, forward-looking statements. Forward-looking statements also include, but are not limited to, statements and information in HEINEKEN’s non-financial reporting, such as HEINEKEN’s emission reduction and other climate change related matters (including actions, potential impacts and risks associated therewith). These forward-looking statements are identified by use of terms and phrases such as “aim”, “ambition”, “anticipate”, “believe”, “could”, “estimate”, “expect”, “goals”, “intend”, “may”, “milestones”, “objectives”, “outlook”, “plan”, “probably”, “project”, “risks”, “schedule”, “seek”, “should”, “target”, “will” and similar terms and phrases. These forward-looking statements, while based on management's current expectations and assumptions, are not guarantees of future performance since they are subject to numerous assumptions, known and unknown risks and uncertainties, which may change over time, that could cause actual results to differ materially from those expressed or implied in the forwardlooking statements. Many of these risks and uncertainties relate to factors that are beyond HEINEKEN’s ability to control or estimate precisely, such as but not limited to future market and economic conditions, the behaviour of other market participants, changes in consumer preferences, the ability to successfully integrate acquired businesses and achieve anticipated synergies, costs of raw materials and other goods and services, interest-rate and exchange-rate fluctuations, changes in tax rates, changes in law, environmental and physical risks, change in pension costs, the actions of government regulators and weather conditions. These and other risk factors are detailed in HEINEKEN’s publicly filed annual reports. You are cautioned not to place undue reliance on these forward-looking statements, which speak only of the date of this press release. HEINEKEN assumes no duty to and does not undertake any obligation to update these forward-looking statements contained in this press release. Market share estimates contained in this press release are based on external sources, such as specialised research institutes, in combination with management estimates. HEINEKEN undertakes no responsibility for the accuracy or completeness of such external sources.

HEINEKEN today announced the installation of a Heineken® 0.0 draught at its 10,000th outlet in Europe. This milestone marks the company’s leadership in the non-alcoholic beer category and underscores the mainstream acceptance of alcohol-free options in bars and restaurants across key markets including the Netherlands, UK, Spain, Ireland, and France.  

As the pioneer of the 0.0 category, HEINEKEN continues to deliver on its commitment to innovation, consumer choice, and responsible consumption. Since the start of 2025, the company has been installing Heineken® 0.0 taps in an average of 14 outlets per day, highlighting the rapid growth of demand for alcohol-free options across pubs and bars. 

Demand for Heineken® 0.0 on tap is surging across key European markets including the Netherlands, UK, Spain, Ireland, and France, with venues reporting strong uptake. the Netherlands specifically, alcohol-free draught consumption is experiencing notable annual growth of 25%. From lunchtime gatherings and after-work drinks to nights out and sporting events, consumers are embracing alcohol-free alternatives. A recent Nielsen study commissioned by HEINEKEN revealed that one in four sports fans now chooses alcohol-free options while cheering on their team, underscoring how quickly 0.0 has become part of everyday social occasions. 

HEINEKEN offers three draught solutions that protect quality and help ensure venues of all sizes are able to offer that premium, freshly poured pint experience to people who have chosen not to drink.  

Launched in 2018 – just one year after its bottled counterpart – Heineken® 0.0 draught has grown in line with changing cultural attitudes toward moderation. With an 18% global share of the 0.0 beer category, HEINEKEN is leading the way in expanding consumer choice, fueling category growth, and reinforcing its commitment to responsible consumption. 

END

In 2015, Marc was appointed President Americas and became a member of the Executive Team. Over the past decade, he has been a trusted colleague and a key contributor to HEINEKEN's global success. Under his leadership, the Americas region doubled its revenue, operating profit, and net profit. Both Mexico and Brazil emerged as solid profit contributors, playing a vital role in the region’s overall performance. Marc was instrumental in the acquisition of Brazil Kirin and its integration with our Brazilian operations, which is now our largest market for both Heineken® and Amstel, and a significant profit driver. He also led major transformations in supply chain efficiency, revenue management, and the deployment of AI-driven sales tools. Premiumisation and the rapid expansion of Heineken® 0.0 were key pillars of growth under his leadership. During his tenure, the Americas footprint expanded into Jamaica, Ecuador, Peru, the USA (Lagunitas), and Belize (JV).

A successor will be announced in due course.

- ENDS –

Press enquiries

Marlous den Bieman E-mail: pressoffice@heineken.com

Tel: +31-20-5239-355

Investor and analyst enquiries

Tristan van Strien / Lennart Scholtus E-mail: investors@heineken.com

Tel: +31-20-5239-590

About HEINEKEN

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company's website and follow us on LinkedIn and Instagram.

Creating traditions through innovation
As drinking occasions diversify, consumers are embracing new flavours, more natural ingredients, and are increasingly opting for low- and no-alcohol choices. With cutting-edge labs, sensory research facilities, packaging development departments and other resources, the Dr. H.P. Heineken Centre will accelerate product development and brewing advances to meet these changing needs. These innovations can include the next evolution of Heineken® 0.0, a new premium lager next to Heineken®, or beyond beer options for entirely new serving occasions.

Through this new Centre, HEINEKEN continues to lead in meeting changing consumer needs and beer innovations, ensuring the creation of drinks with legendary brands and experiences for present and future generations.

The R&D Centre connects Zoeterwoude with leading global universities

Strategically located near the Delft University of Technology and Europe’s largest brewery, the Centre bridges academic research, brewing expertise, and global market needs. The Centre is home to innovative, cross-disciplinary collaboration between HEINEKEN’s international R&D teams, universities, and suppliers, driving improvements in sustainable brewing and fermentation science.

About the Dr. H.P. Heineken Centre

The Centre is named after Dr. Henry Pierre Heineken (1886–1971). As a Doctor of Chemistry, the second-generation brewer developed and implemented quality improvements and innovative, laboratory-fueled ideas. His profound knowledge of chemistry and sharp business acumen positioned Henry Pierre as the first successor to HEINEKEN founder Gerard Adriaan Heineken and his wife, Mary Tindal, in 1914.

Key facts & figures:

• Location: Zoeterwoude, Netherlands (adjacent to the largest brewery in Europe)
• Size: 8,800 m²
• Investment: €45 million
• Staff: around 100 employees, from 12 nationalities
• Focus: Brewing innovation, flavour research, fermentation science, AI, packaging, and consumer science
• Purpose: Global hub dedicated to R&D in brewing innovation, next-generation product development and sustainability; leads HEINEKEN’s worldwide R&D network including hubs in Mexico, South Africa, and Vietnam.
• Facilities: Offices, labs, sensory research, packaging development, supporting global brands such as Heineken®, Desperados, and Amstel.
• Sustainability: Built to BENG standards with A++++ energy label, designed for long-term use.

About HEINEKEN
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 350 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company's website and follow us on LinkedIn and Instagram.

Press enquiries

Marlous den Bieman
E-mail: pressoffice.heineken@heineken.com
Tel: +316 237 583 85  

HEINEKEN Business Services India is an addition to HEINEKEN’s existing global network of connected hubs that will provide essential services and capabilities to Operating Companies within HEINEKEN. It is expected to be operational as of Q4 2025. The business services network plays an important part in HEINEKEN’s EVERGREEN strategy.

The expansion showcases HEINEKEN's continued investment in the optimal organisation to support long term sustainable growth and maintain competitiveness.

Guillaume Duverdier

Guillaume joined HEINEKEN in 2000 and has built an impressive 25-year career as a commercial leader and Managing Director across the business. He has operated in a wide range of markets differing in market archetype, size, complexity, and across multiple continents. He has been Managing Director in Tunesia, Egypt, Poland, Spain, and our largest operation globally Mexico. His track record of delivering strong business results across these varied markets is a testament to his expertise, adaptability and business acumen.

Most recently, Guillaume has served as Managing Director of HEINEKEN México since January 2022, where he significantly accelerated financial results and drove impactful strategic initiatives. Under his leadership, HEINEKEN México achieved outstanding business performance, with notable expansion of Six—HEINEKEN México’s retail chain of 17,000 stores—which is a foundation of the company’s market strategy. While accelerating digital transformation in sales, he also oversaw the commissioning of the Meoqui Can Factory—the first of its kind in the HEINEKEN world—supporting HEINEKEN’s vertical integration strategy and operational excellence. In terms of sustainability, HEINEKEN México became the company’s top performer in efficient water use, setting a benchmark across the global network.

Roland Pirmez

Roland began his career living and working in various African countries, including the Democratic Republic of Congo, before joining HEINEKEN in 1996 as Managing Director – Angola. From there he transitioned to Asia where he was General Manager of Thai Asia Pacific Brewery from 1998 to 2002. He then led HEINEKEN’s entry into the Russian market, building the business as CEO of HEINEKEN Russia until 2008.

After Russia, Roland returned to Asia Pacific as CEO of Asia Pacific Breweries, where he played a critical role in driving HEINEKEN’s business in the region. His tenure saw significant acceleration in growth, strengthening HEINEKEN APAC into a key pillar of our company’s global footprint.

During his ten-year tenure as Regional President for AME, Roland led the business through major volatility, including the COVID pandemic and major currency devaluations. Under his leadership, the AME region entered a new phase with the acquisition of Distell and Namibia Breweries Limited, creating Heineken Beverages in Southern Africa in 2022, and the announcement of the first major brewery in the Gulf region through the Sirocco Joint Venture.

Roland shaped the commercial growth agenda, building multi-category portfolios for top-line growth. He pioneered digitizing the route to consumer, leading to increased market grip, consistent market share gains, and improved customer satisfaction. His ability to lead in uncertain circumstances while delivering sustained performance made him a key figure of HEINEKEN’s global success.

Heineken Holding N.V. (Heineken Holding), HEINEKEN's majority shareholder, will participate pro rata to its shareholding in HEINEKEN's share buyback programme on a daily basis, pursuant to an agreement between HEINEKEN and Heineken Holding. The price per HEINEKEN share payable to Heineken Holding will be the volume-weighted average price of the shares acquired by HEINEKEN on market as part of the programme on the relevant day. HEINEKEN and Heineken Holding have entered into an arrangement to ensure Heineken Holding's participation in HEINEKEN's share buyback programme is implemented in conformity with Heineken Holding's articles of association.

The first tranche of the HEINEKEN share buyback programme is expected to be completed no later than 30 January 2026, or so much earlier as the amount dedicated to the first tranche has been spent, barring unforeseen circumstances. All shares that are repurchased under the programme will be cancelled. The share buyback programme may be suspended, modified, or discontinued at any time.

The programme will be executed within the existing authority granted in the 25 April 2024 HEINEKEN Annual General Meeting of Shareholders and the authority to be granted by future general meetings of HEINEKEN.

The programme will be executed in compliance with the Market Abuse Regulation 596/2014 and Commission Delegated Regulation (EU) 2016/1052 (as amended, “Market Abuse Regulation”), including, with respect to the repurchase of shares on the market, compliance with the safe harbour provisions for share buybacks.

HEINEKEN will inform the market of the progress of the programme through regular press releases and updates on its website (www.heinekencompany.com/investors).

Editorial information:

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company's website and follow us on LinkedIn and Instagram.

Disclaimer:

This press release contains forward-looking statements based on current expectations and assumptions with regards to the financial position and results of HEINEKEN’s activities, anticipated developments and other factors. All statements other than statements of historical facts are, or may be deemed to be, forward-looking statements. Forward-looking statements also include, but are not limited to, statements and information in HEINEKEN’s non-financial reporting, such as HEINEKEN’s emissions reduction and other climate change related matters (including actions, potential impacts and risks associated therewith). These forward-looking statements are identified by their use of terms and phrases such as “aim”, “ambition”, “anticipate”, “believe”, “could”, “estimate”, “expect”, “goals”, “intend”, “may”, “milestones”, “objectives”, “outlook”, “plan”, “probably”, “project”, “risks”, “schedule”, “seek”, “should”, “target”, “will” and similar terms and phrases. These forward-looking statements, while based on management's current expectations and assumptions, are not guarantees of future performance since they are subject to numerous assumptions, known and unknown risks and uncertainties, which may change over time, that could cause actual results to differ materially from those expressed or implied in the forward-looking statements. Many of these risks and uncertainties relate to factors that are beyond HEINEKEN’s ability to control or estimate precisely, such as but not limited to future market and economic conditions, the behaviour of other market participants, changes in consumer preferences, the ability to successfully integrate acquired businesses and achieve anticipated synergies, costs of raw materials and other goods and services, interest-rate and exchange-rate fluctuations, changes in tax rates, changes in law, environmental and physical risks, change in pension costs, the actions of government regulators and weather conditions. These and other risk factors are detailed in HEINEKEN’s publicly filed annual reports. You are cautioned not to place undue reliance on these forward-looking statements, which speak only of the date of this press release. HEINEKEN assumes no duty to and does not undertake any obligation to update these forward-looking statements contained in this press release. Market share estimates contained in this press release are based on outside sources, such as specialised research institutes, in combination with management estimates.

KEY HIGHLIGHTS

• Revenue €35,955 million 
• Net revenue (beia) 5.0% organic growth, per hectolitre 3.5% 
• Beer volume 1.6% organic growth; Heineken® volume up 8.8% 
• Operating profit €3,517 million; operating profit (beia) 8.3% organic growth 
• Operating profit (beia) margin 15.1%, up 40 bps 
• Net profit €978 million; net profit (beia) 7.3% organic growth 
• Diluted EPS (beia) €4.89 
• Free Operating Cash Flow €3,058 million 
• HEINEKEN to launch two-year €1.5 billion share buyback programme 
• Full year 2025 outlook: 4% to 8% operating profit (beia) organic growth

Financial Summary¹

_{¹Consolidated figures are used throughout this report, unless otherwise stated. Tables will not always cast due to rounding. Please refer to the Glossary for an explanation  of non-GAAP measures and other terms. Page 27 includes a reconciliation versus IFRS metrics. These non-GAAP measures are included in internal management reports  that are reviewed by the Executive Board of HEINEKEN, as management believes that this measurement is the most relevant in evaluating the results and in performance  management. Full year numbers are audited. 
²Organic growth shown, except for Diluted EPS (beia), which is total growth. 
³Includes acquisitions and excludes disposals on a 12-month pro-forma basis.}

The Supervisory Board of Heineken N.V. (HEINEKEN) announces that Peter Wennink, the Vice-Chair of the Supervisory Board, will assume the role of Chair of the Supervisory Board as per the Annual General Meeting (AGM) in April 2025. Mr. Wennink joined the Supervisory Board per the AGM in 2024 and is a valuable member of the Audit Committee, Remuneration Committee and Selection and Appointment Committee. Mr. Wennink has extensive executive and non-executive leadership experience, including as CEO of ASML until 2024 and as member of the Supervisory Board of VDL Group.*

Jean-Marc Huët, the Chair of the Supervisory Board, will step down from the Supervisory Board at the AGM in 2025 after a successful tenure of 11 years. Mr. Huët started on the Supervisory Board in 2014 and held the role of Chair since 2019. With his dedicated and profound leadership, he has significantly contributed to the company’s success. Throughout his long tenure he has fostered a strong and collaborative relationship between the Supervisory and Executive Board. His unwavering support and forward-thinking leadership have been invaluable, steering the company through important transitions and paving the way for continued success.

Maarten Das will retire from the Supervisory Board when his current term ends at the AGM in 2025. Mr. Das was first appointed to the Supervisory Board as member (and delegated member) in 1994. With his broad legal and business experience, he has been a trusted voice on the Supervisory Board for more than three decades. He was a valuable member of various Committees of the Supervisory Board, and Chair of the Remuneration Committee from 2004 until 2024.

The Supervisory Board will nominate Alexander de Carvalho for appointment as member (and delegated member as stipulated in the company’s Articles of Association) of the Supervisory Board at its AGM in April 2025. With the proposed appointment of Mr. de Carvalho, the Heineken family continues the tradition of personal involvement by successive generations of the Heineken family in the company. Mr. de Carvalho has a background in finance, technology and digital transformation. He has been a non-executive member of the Board of Directors of Heineken Holding N.V. since 2013.

Furthermore, Nitin Paranjpe will be nominated for reappointment as member of the Supervisory Board at the AGM in April 2025 for a next four-year term. Mr. Paranjpe has extensive global business and leadership experience in various positions at Unilever and as Independent Director at Infosys. Mr. Paranjpe will become Vice-Chair of the Supervisory Board, succeeding Peter Wennink in this role, and will continue his role as Chair of the Sustainability and Responsibility Committee after his reappointment.

_{*Update to information on external (advisory) position of Mr. Wennink made on 14 December 2024.}

END OF PRESS RELEASE

Press enquiries
Christiaan Prins / Marlous den Bieman
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355

Investor and analyst enquiries
Tristan van Strien / Lennart Scholtus
E-mail: investors@heineken.com
Tel: +31-20-5239-590

About HEINEKEN

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 350 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company's website and follow us on LinkedIn, Twitter and Instagram.

Market Abuse Regulation

This press release may contain price-sensitive information within the meaning of Article 7(1) of the 
EU Market Abuse Regulation.

‘You Never Roar Alone’ heralds the next chapter for Tiger®, which has been urging consumers to ‘Uncage your Tiger®’ and push beyond limits to achieve great things for more than 10 years. In 2024, Tiger® is evolving its interpretation of what it means to be bold and uncage your inner tiger, recognising that courage and progress are not just internally driven, but fuelled by one’s tribe.

The ‘You Never Roar Alone’ campaign kicks off with a film about a street vendor who dreams of growing his fledgling enterprise into something much bigger, so much so, he even keeps a sketch of his dreams permanently pinned to his cart. Slowly but surely, his vision becomes a reality as friends, family – even strangers – help him through tropical storms, epic climbs, long nights and bumps in the road.

One of Singapore’s success stories, Tiger® was founded in 1932 and is now part of Asia’s cultural fabric. Its story has always been one of defying the odds by creating an original Asian brew in Singapore’s equatorial heat when others said it couldn’t be done. Today, Tiger® is available in more than 60 international markets and boasts numerous awards.

Directed by Romain Chassaing of Solab Films in France, ‘You Never Roar Alone’ is now running in key markets globally.

END

Press enquiries:

Barbara Messer | Creative PR Lead, Publicis Groupe APAC & MEA

barbara.messer@publicisgroupe.com | +61 403 930 445

Luca Orioli, Senior PR Manager, LePub

luca.orioli@le.pub | +39 0231037113

Today, HEINEKEN announces the construction of the new Dr. H.P. Heineken Centre, a state-of-the-art Research & Development (R&D) Centre in Zoeterwoude, representing an investment of €45 million. The R&D Centre will focus on improving existing products and processes as well as developing new products. Opening in mid-2025, this new Global R&D Centre will play a crucial role in HEINEKEN's innovation and growth strategy.

The Dr. H.P. Heineken Centre, covering an area of 8,800 m², will employ staff from 12 countries to work on innovation within global brands such as Heineken®, Desperados and Amstel. This new facility includes offices, laboratories, a model service centre and sensory research and packaging development departments. It will play a leading role within HEINEKEN’s global R&D network, which includes hubs in Mexico, South Africa and Southeast Asia. 

Commitment to the Netherlands

The location of the R&D Center in Zoeterwoude, next to the largest brewery in Europe and near the Delft University of Technology (TU Delft), creates the ideal environment for fostering both global and local innovation. Previous successes developed in Zoeterwoude include Heineken® 0.0, the Draught Keg, and the horizontal fermentation system that creates Heineken®’s distinctive flavor. Zoeterwoude is also where HEINEKEN is already working on sustainability initiatives, such as installing the sector’s first large-scale e-boiler.

The collaboration with the TU Delft, where the brewery has established a dedicated HEINEKEN laboratory and invests in biotechnological research, will also be further strengthen in the new facility, providing opportunities for Master’s and PhD students to contribute to innovative projects.

About the Dr. H.P. Heineken Centre

The Centre is named after dr. Henry Pierre Heineken (1886-1971), who, as a doctor of chemistry, developed and implemented many quality improvements and innovative ideas from the laboratory. His profound knowledge of chemistry and sharp business acumen positioned Henry Pierre as the first successor to HEINEKEN founder Gerard Adriaan Heineken and his wife, Mary Tindal, in 1914.

About HEINEKEN

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 350 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company's website and follow us on LinkedIn and Instagram.

Press enquiries

Marlous den Bieman
E-mail: pressoffice.heineken@heineken.com
Tel: +316 237 583 85                                             

After 2019 and 2018, we again succeeded in improving our ranking from the 6th place in 2019 to the 5th place in 2020, in the Beverage sector. In the Beverage sector 48 companies participated. In all dimensions, Economic, Environment & Social, we increased our total score with the highest one in Environmental and performed best class (100%) in Diversity Policy, Brand Strategy & Sustainability Strategy, Environmental Reporting, Water related risks, (in)direct GHG and Energy Consumption.

We are glad to see that our continuous efforts are paying off and grateful for all of our incredibly driven HEINEKEN colleagues to contribute to our ambition. Achieving real and lasting change is only possible because sustainability is embedded in our business strategy.

Explore how we are Brewing a Better World here.

With the installation of 9,212 solar panels at Zoeterwoude, Sol is making a step- change towards more sustainable brewing and another achievement in HEINEKEN’s Brewing a Better World sustainable development strategy. By harnessing the sun’s positive energy and infusing it into its production process, Sol is creating a whole new way for people to Taste the Sun.

To mark this achievement, Sol unveiled a new sustainability approach on its packaging, Brewed with Solar Energy. From the UK, to Australia, South Africa, Germany, Finland, Spain and the Netherlands, consumers across more than 50 markets will have access to the sunshine beer brewed at Zoeterwoude brewery.

Annually, the brewery generates an excess of solar energy that is enough to power around 300 homes¹ for over a month. HEINEKEN directs this energy into the public power grid for the neighbouring community to benefit from as well.

Brewing Sol using solar power supports HEINEKEN’s sustainable development strategy, Brewing a Better World, which aims to increase the share of renewable energy in production to 70% by 2030.

^{1 This is equivalent to 1,000 megawatt-hours (MWh) - Clean Energy Authority}

At HEINEKEN, sustainability is an essential element of our corporate culture and a key driver of our success. Our business carries with it a responsibility that goes beyond profitability and efficiency. That is why HEINEKEN Spain integrates sustainability into our business model through the 'Brewing a Better World' strategy, which focuses on three key pillars: respect for people, positive contribution to local communities and protection of the environment.

Our strategy includes six areas of action aligned with the UN's Sustainable Development Goals and uses the power of our brands to promote positive change in our environment. In other words, we work to produce beers that the world, people and the environment like.

The fight against climate change - one of the most important environmental challenges of this century - is the focus of much of our efforts. At HEINEKEN Spain we are fully aware that our health depends on the health of the planet and therefore its preservation is essential to ensure the continuity of global economic development and the well-being of all people. Thus, through initiatives such as our Drop the C, our CO² reduction program, we are constantly working to become the first "zero emissions" brewery in Spain, an ambitious challenge that we will achieve thanks to our firm commitment to renewable energies, an area of action that will undoubtedly play a leading role in economic recovery.

Within this framework, HEINEKEN Spain has signed a long-term Power Purchase Agreement (PPA) with Iberdrola, which guarantees the supply of green electricity to our four factories in Spain and to our offices. Consequently, all our beers will be produced with solar energy, making us the first brewery in Spain to produce all its products with 100% renewable electricity.

This initiative reaffirms our commitment to sustainability, as well as our leadership position in the industry by promoting the use of renewable energies in Spain. Once all the electrical requirements of our breweries have been met, we will replace our existing gas boilers with biomass ones to be able to brew only with renewable energy by 2023. The alliance between both companies has made possible the construction of a new photovoltaic plant in El Andévalo (Huelva), which will be used exclusively to produce all our beers.

The ingredient, which characterizes the Spanish culture, character and warmth of Spanish people will now also be used to brew the country’s beloved Cruzcampo, Amstel and Heineken®. The sun, the natural capital which offers 600 times the energy that Spain consumes, will prevent the emission of 15,000 tons of CO2 emissions per year, the equivalent produced by thousands homes (or equivalent to 70 times the weight of the Statue of Liberty).

The brand new 100-hectare photovoltaic plant, as large as 270 football pitches, has been built exclusively for HEINEKEN Spain to use. This will make all of our facilities, our four breweries and our offices in Spain plugged into the green grid. The power of the sun will not only power all of our operations, or the equivalent of 4,200 million beers, but it will also empower our employees to continue Brewing a Better World in achieving our goal of becoming a zero emission brewery by 2023 and becoming the greenest brewery in Spain.

At HEINEKEN we want to drive a real change towards renewable energies in all regions where we operate. We are currently carrying out 29 renewable energy projects around the world, focused on harnessing wind and solar energy, biomass and biogas. In addition, we already have carbon-neutral factories in Göss and Schladming (Austria), facilities biomass on site in Sampang Agung (Indonesia), a solar installation in Kudenda (Nigeria) and four PPAs outside of the facilities to feed multiple factories and stores in Mexico.

Find our more about our Global Sustainability Story here.

Pure Piraña, developed with all-natural flavours, enters Mexican & New Zealand markets.

We are exploring the Hard Seltzer category with the launch of Pure Piraña in Mexico and New Zealand. It will be available in a choice of up to nine different flavours, enabling us to test local preferences and investigate the potential of a rapidly growing category, whilst also exploring additional market introductions into this category.

Pure Piraña demonstrates our commitment to crafting new taste profiles in line with consumers’ ever-changing demands. Containing fewer than 100 calories per 330ml can and made with all-natural flavours, the new beverage is aimed at a modern generation of consumers who are increasingly conscious of their consumption habits and lifestyle choices.

Pure Piraña is a refreshing mix of carbonated pure mineral water, a dash of natural fruit flavours and contains 5% alcohol. The result is a Hard Seltzer that is low in carbs, low in sugar, low in calories and is also vegan-friendly. Pure Piraña will initially launch in Mexico, one of our largest markets, in Grapefruit, Peach and Red Fruit flavours, and in Raspberry and Lime in New Zealand.

Pure Piraña joins our portfolio of more than 300 global and local brands. Find out more about our brand portfolio here.

We are piloting fully automated dispensers in major retail outlets for customers to purchase high quality & fresh draught beers to enjoy at-home, using 100% reusable bottles.

Fresh Draught dispensers give customers a ready to drink chilled beer that is produced locally, using an innovative technology to dispense cold beer into reusable glass bottles (950ml). The fresh beer offering will include a wide range of local beers and will be piloted in four countries.

The easy-to-use system also boasts green credentials, delivering a reduction in single-use packaging, by offering consumers incentives for return or reusing the glass bottles. In addition, all the beer is produced locally to support neighbouring businesses and as a result reduces the product carbon footprint.

The trial starts in France, where we have partnered with local brewery Gallia Paris to present the smart dispenser technology at the newly opened Monoprix Montparnasse in Paris. During the trial, the draught beer system will dispense three local craft beers and as a result we will be able to gather valuable insights around the user-friendliness and further assess how best to deliver the innovation at-scale across markets.

Fresh Draught To-Go: User Guide

1. The customer opens a door beneath the beer tap of their choice and positions the empty bottle under the dispenser tap.
2. The customer closes the compartment; the double door locks, and the bottle fills automatically.
3. A light alerts the customer to remove the filled bottle & seal it with a screw cap. An adhesive label is accompanied to stick on the bottle. All the information relating to the selected beer is displayed on the label and the barcode allows the customer to proceed to the checkout.
4. Once the beer is consumed at home (within 5 days), the empty, returnable, and reusable bottle is brought back to the store and redeemed. The customer will be credited for bringing back the bottle.

The musicians, whose balcony and rooftop performances went viral during lockdown, were rewarded for boosting morale around the world by being given the opportunity to perform the national anthem at the Monza track before the start of the Grand Prix.

The musicians gathered together by Heineken® included trumpet player Raffaele Kohler, violinist Stefano Camilli as well as tenor Maurizio Marchini, who became famous for his rendition of Nessun Dorma from his balcony in Florence.

Marchini said: “It was an honour to perform the national anthem on the track at Monza – it’s a race that means so much to Italian people and I couldn’t believe it when Heineken® invited me to play. I was in complete shock.”

The full list of performers include:

• Andrea Zucco – Bassoon
• Claudia Bucchini – Flute
• Raffaele Kohler – Trumpet
• Stefano Camilli – Violin
• Courtney Mills – Baritone
• Maurizio Marchini - Tenor

The film created by Heineken® sees the ‘balcony performers’ from across Italy gather at the stunning Teatro Comunale Luciano Pavarotti in Modena, being given their own balconies inside the theatre for a special rendition of “The Song of the Italians”, the Italian National Anthem.

They are then surprised by Scuderia Ferrari’s Charles Leclerc, who interrupted the performers on the theatres big screen, with the news that they will be performing at the Monza Grand Prix.

Scuderia Ferrari Team Principal, Mattia Binotto, commented; “It’s completely understandable, but still a huge shame, that our fans can’t be in the grandstands for the race. But it was very special to see the people who made such an impact in their community during lockdown perform the National Anthem.”

Sustainable steps in 2020 and beyond

In addition to scaling up green electricity and biogas, HEINEKEN in the Netherlands is taking further sustainable steps in the field of packaging materials and logistiscs processes. For example, since this year the brewery offers Heineken 0.0 in refillable green bottle and crate. In addition, more and more pubs in Dutch city centres (e.g. Utrecht and Den Bosch) are being supplied with the sustainable ‘mini’ tank beer truck, which reduces the need for the large truck. HEINEKEN also focuses on reducing CO2 emissions in Dutch inland shipping in 2021, as the first customer of Zero Emission Services B.V. (ZES). With this new electric sailing system, the brewer can transport emission-free beer from the brewery in Zoeterwoude to the port in Moerdijk.

Affligem also switches to returnable bottle

Affligem Blond and Affligem Blond 0.0% will be introduced in a new packaging form from September. These variants are only available in the brown BNR deposit bottle. The refillable brown returnable bottles will last for years and produce seven times less CO2 emissions than one-way bottles. This makes it the most sustainable form of packaging. The brewer expects to offer all Affligem variants in this bottle in 2021.

Africa is experiencing a continuing increase in Covid-19 cases in a growing number of countries. Coordination between the public and private sectors is essential to fight the spread of the virus. Amongst the measures being taken to reduce the spread of Covid-19, hand washing is known to be particularly effective. Unfortunately, the majority of people in sub-Saharan Africa do not have the possibility to wash their hands with water and soap at home.

Since 2007 the Heineken Africa Foundation has focussed on improving the health of people living in Sub-Saharan Africa, committing over 10 million Euros to 119 projects. A key focus for the Foundation has been improving water access, sanitation and hygiene (WASH). As WASH plays an important role in reducing the spread of Covid-19, the Foundation will seek to increase its impact by partnering with two leading NGOs in this field - WaterAid and World Vision. An initial 2.5 million euros grant will allow them to set up handwashing facilities and provide hygiene information in health centres, markets and community settings in eight countries.

The partnership with WaterAid and World Vision is the first phase in the Heineken Africa Foundation’s commitment to support the fight against Covid-19. As the pandemic develops, the Foundation will review where additional support is needed most for the first half of 2021 based on the developing needs of communities.

_{1 Source: World Health Organization
2 Source: UNICEF & WHO Joint Monitoring Programma - Washdata.org}

About the Heineken Africa Foundation

The Heineken Africa Foundation was created in 2007 with the purpose to improve the health for people living in sub-Saharan Africa. Since then, the Foundation has committed over 10 million euros to 119 projects in 10 different countries. Over the years, the Foundation has built a strong expertise on Mother & Child Care and Water, Sanitation and Hygiene (WASH) projects. The Heineken Africa Foundation is a registered non-profit organization and a separate legal entity from the HEINEKEN Company. It is funded through an endowment fund from the HEINEKEN Company and regular contributions. It is governed by the Board of Trustees that bases their decisions upon the recommendation of the Advisory Board. The majority of the members of these two boards are external experts.

Notes to editors

• The Foundation has made available a total of 5 million euros to fight COVID-19 in the coming year. For the first phase, 2.5 million euros has made available to support WaterAid in Nigeria, Rwanda, Mozambique and South Africa and World Vision in DRC, Ethiopia, Burundi and Sierra Leone from July until December 2020.

Visit the Heineken Africa Foundation website: https://africafoundation.heineken.com/

Press contact

Heineken Africa Foundation 
Candice Tisserand - Agence 35°Nord 
+33 (0)6 49 58 26 05 
cti@35nord.com

The global campaign is aimed at supporting the HoReCa around the world, by celebrating their re-opening whilst reminding consumers to behave responsibly. In fact, only by respecting safety regulations in the “new normal”, consumers will help bars to remain open and therefore will be able to continue to enjoy nights out with friends. The engaging call to action is “socialise responsibly to keep bars open”. 

Heineken® has a long history of being a responsible brand. In the past, the brand has used its world famous creativity to develop campaigns such as “Enjoy Heineken Responsibly” and “When You Drive, Never Drink” that make tangible impact.

The campaign includes 60”, 30”, 15” films, digital, social assets and multiple on trade initiatives to help bars reminding consumers to socialise responsibly in the very moment of consumption, when they are more likely to “forget” while having fun with friends. “Back to the bars” will be launched in multiple countries in 2020.

Ahead of the first Grand Prix of the revised 2020 F1^® season in Austria on Sunday 5th July, official partner Heineken® will host a season opening virtual party with globally renowned DJ Oliver Heldens in the Netherlands, the home of Heineken®.

Oliver is set to deliver a special performance for F1^® fans, showcasing his legendary musical catalogue and much more. Oliver’s performance will be livestreamed across F1^®, Aston Martin Red Bull Racing, Heineken® and Oliver Heldens social channels from 20:30 CEST on Saturday. Providing an opportunity for fans around the world to come together virtually and #SocialiseResponsibly, despite the various Covid-19 lockdown arrangements across the globe.

The performance on Saturday will then be followed by a Heineken® 0.0 #NowYouCan Drive-In viewing experience on Sunday, at the Circuit Zandvoort, which offers one hundred fans and hospital workers in the Netherlands the chance to enjoy the return of F1^® in a socially-distanced environment, whilst enjoying an ice-cold Heineken® 0.0.

See links here for where to watch the show live:

Heineken®: Youtube

F1®: Youtube facebook.com

Aston Martin Redbull Racing: instagram

Oliver Heldens: Youtube and facebook

 Our ambassadors and F1® Legends Nico Rosberg and David Coulthard, will be joined by football legend Roberto Carlos and local Dutch racing legend Robert Doornbos to see who will take the checkered flag. With F1® Legend Sir Jackie Stewart as guest commentator, we are in for an exciting show!

The Heineken Legends Challenge will go live on Formula 1’s Youtube, Facebook and F1.com channels.

Watch from the comfort of your home, better enjoyed with a cold Heineken®! #SocialiseResponsibly

With bars, pubs and restaurants closed for the foreseeable future, hospitality businesses of all sizes are facing unprecedented commercial challenges. It goes without saying that these on-trade outlets are highly valued partners of HEINEKEN and key to our hospitality industry worldwide. So we have dedicated significant time and effort to help our friends when they need it the most.

Together we have developed a voucher system, where people can buy a drinks voucher for their favourite bar or restaurant. They can redeem the voucher when the bar opens again with friends, but the owner of the bar will receive the monetary value of the voucher immediately, so that they can continue to pay their fixed costs.

This initiative is running in 17 countries around the world further five countries due to launch imminently. Within the last two months, these initiatives have helped thousands of outlets worldwide, with over 218,000 vouchers being sold and over 8.2 million euros going directly to outlets.

Have a look at what’s happening where you are, and please sign up to help your favourite watering hole!

See what’s happening all around the world from all of our brands here.