About HEINEKEN 

HEINEKEN is the world's pioneering beer company. We are the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, we have a portfolio of more than 340 international, regional, local, and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants, and other production facilities in more than 70 countries. Most recent information is available on our Company's website, and follow us on LinkedIn and Instagram.

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Disclaimer

This press release contains forward-looking statements based on current expectations and assumptions with regard to the financial position and results of HEINEKEN’s activities, anticipated developments and other factors. All statements other than statements of historical facts are, or may be deemed to be, forward-looking statements. Forward-looking statements also include, but are not limited to, statements and information in HEINEKEN’s non-financial reporting, such as HEINEKEN’s emission reduction and other climate change related matters (including actions, potential impacts and risks associated therewith). These forward-looking statements are identified by use of terms and phrases such as “aim”, “ambition”, “anticipate”, “believe”, “could”, “estimate”, “expect”, “goals”, “intend”, “may”, “milestones”, “objectives”, “outlook”, “plan”, “probably”, “project”, “risks”, “schedule”, “seek”, “should”, “target”, “will” and similar terms and phrases. These forward-looking statements, while based on management's current expectations and assumptions, are not guarantees of future performance since they are subject to numerous assumptions, known and unknown risks and uncertainties, which may change over time, that could cause actual results to differ materially from those expressed or implied in the forward-looking statements. Many of these risks and uncertainties relate to factors that are beyond HEINEKEN’s ability to control or estimate precisely, such as but not limited to future market and economic conditions, the behaviour of other market participants, changes in consumer preferences, the ability to successfully integrate acquired businesses and achieve anticipated synergies, costs of raw materials and other goods and services, interest-rate and exchange-rate fluctuations, changes in tax rates, changes in law, environmental and physical risks, change in pension costs, the actions of government regulators and weather conditions. These and other risk factors are detailed in HEINEKEN’s publicly filed annual reports. You are cautioned not to place undue reliance on these forward-looking statements, which speak only of the date of this press release. HEINEKEN assumes no duty to and does not undertake any obligation to update these forward-looking statements contained in this press release. Market share estimates contained in this press release are based on external sources, such as specialised research institutes, in combination with management estimates. HEINEKEN undertakes no responsibility for the accuracy or completeness of such external sources.

Alex joins HEINEKEN from PepsiCo, where, as the CEO of PepsiCo Brazil & South Cone Foods business, he is responsible for 16,000 employees and 10 factories across Brazil, Chile, Argentina, Uruguay, and Paraguay. Under his leadership PepsiCo’s Brazil business doubled its size, achieved significant market share and penetration gains, and was recognised as PepsiCo’s Global Business Unit of the Year in 2024.

Prior to joining PepsiCo, Alex spent nearly two decades at Nestlé, holding senior roles across General Management, Sales, and Finance in Europe and the Americas. His last role was Vice President of North America (USA, Canada, Mexico) within the Nestlé Americas zone. Before that, he served as CEO of the Latin Caribbean region and Managing Director of Nestlé Waters Brazil and Portugal. This breadth of experience gives him deep insight into both developed and emerging markets, as well as the ability to navigate complex regulatory and competitive landscapes.

Alex brings extensive expertise across beverages and food, underpinned by a strong track record in M&A, post-merger integration, and building high-performing, diverse teams that deliver results. Throughout his career, Alex has consistently demonstrated commercial excellence, forging deep, trust-based relationships with trade partners and linking impactful point-of-sale execution with compelling category strategies that strengthen market share and profitability.

Press enquiries  

Marlous den Bieman  

E-mail: pressoffice@heineken.com   

Tel: +31-20-5239-355   

Investor and analyst enquiries 

Tristan van Strien / Lennart Scholtus 

E-mail: investors@heineken.com 

Tel: +31-20-5239-590 

About HEINEKEN 

HEINEKEN is the world's pioneering beer company. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company's website and follow us on LinkedIn and Instagram. 

The HEINEKEN Company is proud to share its recent wins at this year's Golden Drum Festival. Demonstrating the power of creativity and cultural relevance, we have won an impressive 19 Drum Awards at one of Europe’s most prestigious advertising and communications events. 

The recognition spans multiple campaigns and categories: from Film, Sustainability, and Innovation to Brand Building, Design, and Social Good. These accolades showcase HEINEKEN's ongoing commitment to harnessing creativity for meaningful brand impact, with their eponymous brand gathering top recognition with the Brand Grand Prix for their outstanding contribution to the industry.

In collaboration with long-standing global agency partner LePub, The HEINEKEN Company earned recognition for standout Heineken® brand projects such as ‘Pub Succession’, 'Starring Bars’, 'The Flipper’, 'Excuses Bar’, and ‘Pub Delivery’, as well as the Desperados brand 'Guao Guao' campaign. As a crowning achievement, HEINEKEN's lead agency LePub was awarded Agency of the Year, affirming the strength of the partnership and its role in delivering innovative, culturally resonant work. 

The Heineken® Pub Succession project stood out as a creative high point, securing the coveted Grand Prix and 1 Gold in the Engagement category, along with 1 Golden Drum for Brand Building, and a Silver Drum in B2B. This groundbreaking project combined compelling brand storytelling with cultural preservation and community engagement, driving a heartfelt recruitment effort to find the next publican for a historic Irish pub. 

The Flipper, a witty phone accessory designed to encourage people to put down their phones during social gatherings; by flipping it face down when it ‘heard’ the word cheers, earned three prestigious awards: a Silver Drum in Engagement and two Bronze Drums for Design and Innovation. Developed in collaboration with inventor and YouTuber Simone Giertz, this campaign tackled the growing issue of digital distraction. 

Pub Delivery clinched a Bronze Drum in Engagement for its fresh take on delivery and local visibility. Meanwhile, the Starring Bars campaign - transforming bars into authentic film sets for Heineken® commercials - garnered an impressive three Awards (two Silver and one Bronze Drum) across Engagement, Sustainable Business Solutions, and B2B. This powerful initiative reinforced HEINEKEN’s purpose-led commitment to supporting the hospitality sector through creative excellence and tangible business support.

The Excuses Bar campaign won a Silver Drum in the OOH category for its playful and inventive approach. Transforming bars into immersive, themed experiences, the campaign cleverly redefined "excuses" to go out, offering people genuine reasons to reconnect and engage in the real world. 

The Desperados brand ‘Guao Guao’ campaign also won big, claiming a prestigious Grand Prix in Film. The campaign's creative excellence was further recognized with 2 Gold and 1 Silver Drum for Motion Craft, 2 Silver across the Film and Sports, Pop Culture & Art categories, and an additional Bronze in Content.

List of Awards: 

BRAND GRAND PRIX: The HEINEKEN Company 

-- 

Heineken® Brand 

Excuses Bar 

• Silver Drum in Section One-Channel Drum / group C. Out of Home (OOH) / category Ambient & Experiential 

Pub Delivery 

• Bronze Drum in Section Omni-Channel Drum / group C. Engagement / category Direct 

Pub Succession 

• Grand Prix in Section Omni-Channel Drum / group C. Engagement / category Direct 

• Golden Drum in Section Omni-Channel Drum / group C. Engagement / category Public & Community Relations 

• Golden Drum in Section Creative Business Excellence Drum / group A. Brand Building / category Brand Strategy and Experience 

• Silver Drum in Section Creative Business Excellence Drum / group H. B2B / category B2B Brand Strategy & Experience 

Starring Bars 

• Silver Drum in Section Omni-Channel Drum / group C. Engagement / category Public & Community Relations 

• Silver Drum in Section Creative Business Excellence Drum / group D. Sustainable Business Solutions 

• Bronze Drum in Section Creative Business Excellence Drum / group H. B2B / category B2B Storytelling 

The Flipper 

• Silver Drum in Section Omni-Channel Drum / group C. Engagement / category Creative Use of Technology 

• Bronze Drum in Section One-Channel Drum / group F. Design / category Product Design 

• Bronze Drum in Section Creative Business Excellence Drum / group G. Innovation / category Product or Service Innovation 

Desperados 

Guao Guao 

• Grand Prix in Section One-Channel Drum / group A. Film / category Long Film 

• Golden Drum in Section Craft Drum / group B. Motion Craft (Video / Moving Images) / category Casting 

• Golden Drum in Section Craft Drum / group B. Motion Craft (Video / Moving Images) / category Original Music 

• Silver Drum in Section One-Channel Drum / group A. Film / category TV/Cinema Film 

• Silver Drum in Section Omni-Channel Drum / group F. Sports, Pop Culture & Art / category Entertainment 

• Silver Drum in Section Craft Drum / group B. Motion Craft (Video / Moving Images) / category Cinematography 

• Bronze Drum in Section Omni-Channel Drum / group B. Content / category Films 

END 

Media contact: 

Luca Orioli - LePub Senior PR Manager: luca.orioli@le.pub 

HEINEKEN today announced the installation of a Heineken® 0.0 draught at its 10,000th outlet in Europe. This milestone marks the company’s leadership in the non-alcoholic beer category and underscores the mainstream acceptance of alcohol-free options in bars and restaurants across key markets including the Netherlands, UK, Spain, Ireland, and France.  

As the pioneer of the 0.0 category, HEINEKEN continues to deliver on its commitment to innovation, consumer choice, and responsible consumption. Since the start of 2025, the company has been installing Heineken® 0.0 taps in an average of 14 outlets per day, highlighting the rapid growth of demand for alcohol-free options across pubs and bars. 

Demand for Heineken® 0.0 on tap is surging across key European markets including the Netherlands, UK, Spain, Ireland, and France, with venues reporting strong uptake. the Netherlands specifically, alcohol-free draught consumption is experiencing notable annual growth of 25%. From lunchtime gatherings and after-work drinks to nights out and sporting events, consumers are embracing alcohol-free alternatives. A recent Nielsen study commissioned by HEINEKEN revealed that one in four sports fans now chooses alcohol-free options while cheering on their team, underscoring how quickly 0.0 has become part of everyday social occasions. 

HEINEKEN offers three draught solutions that protect quality and help ensure venues of all sizes are able to offer that premium, freshly poured pint experience to people who have chosen not to drink.  

Launched in 2018 – just one year after its bottled counterpart – Heineken® 0.0 draught has grown in line with changing cultural attitudes toward moderation. With an 18% global share of the 0.0 beer category, HEINEKEN is leading the way in expanding consumer choice, fueling category growth, and reinforcing its commitment to responsible consumption. 

END

In 2015, Marc was appointed President Americas and became a member of the Executive Team. Over the past decade, he has been a trusted colleague and a key contributor to HEINEKEN's global success. Under his leadership, the Americas region doubled its revenue, operating profit, and net profit. Both Mexico and Brazil emerged as solid profit contributors, playing a vital role in the region’s overall performance. Marc was instrumental in the acquisition of Brazil Kirin and its integration with our Brazilian operations, which is now our largest market for both Heineken® and Amstel, and a significant profit driver. He also led major transformations in supply chain efficiency, revenue management, and the deployment of AI-driven sales tools. Premiumisation and the rapid expansion of Heineken® 0.0 were key pillars of growth under his leadership. During his tenure, the Americas footprint expanded into Jamaica, Ecuador, Peru, the USA (Lagunitas), and Belize (JV).

A successor will be announced in due course.

- ENDS –

Press enquiries

Marlous den Bieman E-mail: pressoffice@heineken.com

Tel: +31-20-5239-355

Investor and analyst enquiries

Tristan van Strien / Lennart Scholtus E-mail: investors@heineken.com

Tel: +31-20-5239-590

About HEINEKEN

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company's website and follow us on LinkedIn and Instagram.

HEINEKEN Business Services India is an addition to HEINEKEN’s existing global network of connected hubs that will provide essential services and capabilities to Operating Companies within HEINEKEN. It is expected to be operational as of Q4 2025. The business services network plays an important part in HEINEKEN’s EVERGREEN strategy.

The expansion showcases HEINEKEN's continued investment in the optimal organisation to support long term sustainable growth and maintain competitiveness.

Guillaume Duverdier

Guillaume joined HEINEKEN in 2000 and has built an impressive 25-year career as a commercial leader and Managing Director across the business. He has operated in a wide range of markets differing in market archetype, size, complexity, and across multiple continents. He has been Managing Director in Tunesia, Egypt, Poland, Spain, and our largest operation globally Mexico. His track record of delivering strong business results across these varied markets is a testament to his expertise, adaptability and business acumen.

Most recently, Guillaume has served as Managing Director of HEINEKEN México since January 2022, where he significantly accelerated financial results and drove impactful strategic initiatives. Under his leadership, HEINEKEN México achieved outstanding business performance, with notable expansion of Six—HEINEKEN México’s retail chain of 17,000 stores—which is a foundation of the company’s market strategy. While accelerating digital transformation in sales, he also oversaw the commissioning of the Meoqui Can Factory—the first of its kind in the HEINEKEN world—supporting HEINEKEN’s vertical integration strategy and operational excellence. In terms of sustainability, HEINEKEN México became the company’s top performer in efficient water use, setting a benchmark across the global network.

Roland Pirmez

Roland began his career living and working in various African countries, including the Democratic Republic of Congo, before joining HEINEKEN in 1996 as Managing Director – Angola. From there he transitioned to Asia where he was General Manager of Thai Asia Pacific Brewery from 1998 to 2002. He then led HEINEKEN’s entry into the Russian market, building the business as CEO of HEINEKEN Russia until 2008.

After Russia, Roland returned to Asia Pacific as CEO of Asia Pacific Breweries, where he played a critical role in driving HEINEKEN’s business in the region. His tenure saw significant acceleration in growth, strengthening HEINEKEN APAC into a key pillar of our company’s global footprint.

During his ten-year tenure as Regional President for AME, Roland led the business through major volatility, including the COVID pandemic and major currency devaluations. Under his leadership, the AME region entered a new phase with the acquisition of Distell and Namibia Breweries Limited, creating Heineken Beverages in Southern Africa in 2022, and the announcement of the first major brewery in the Gulf region through the Sirocco Joint Venture.

Roland shaped the commercial growth agenda, building multi-category portfolios for top-line growth. He pioneered digitizing the route to consumer, leading to increased market grip, consistent market share gains, and improved customer satisfaction. His ability to lead in uncertain circumstances while delivering sustained performance made him a key figure of HEINEKEN’s global success.

Jean-Marc Huët, Chairman of the Supervisory Board of HEINEKEN, stated: "We are pleased to nominate Harold van den Broek for a next term. Under his leadership, HEINEKEN has realised significant revenue and operating profit growth, delivered a substantial cost savings programme and has accelerated its business transformation processes, despite global volatility. With his knowledge, experience and commitment Harold is the right person to continue the journey to deliver sustainable long-term value creation."

Harold van den Broek (born 1967, Dutch) was appointed as member of the Executive Board of HEINEKEN at the AGM in 2021. With over 30 years in fast-moving consumer goods, he has held various business and finance roles across business units, regions, and global functions in Europe, Asia, and Russia. After starting his career at Unilever in 1991 he joined Reckitt Benckiser in 2014 and served as CFO Hygiene and President Hygiene before joining HEINEKEN as CFO and member of the Executive Board on 1 June 2021.

·       Reappointment of Supervisory Board members Jean-Marc Huët (Chairman) and Pamela Mars-Wright

·       Appointment of Supervisory Board member and Vice-Chairman Peter Wennink

Reappointment of the CEO
Heineken N.V. (HEINEKEN) nominates Dolf van den Brink for reappointment as member of the Executive Board of the company at its Annual General Meeting (AGM) on 25 April 2024. The proposed reappointment is for a four-year term as per 1 June 2024.

Dolf van den Brink started his tenure as Chairman of the Executive Board and CEO of HEINEKEN on 1 June 2020, following a successful 22-year career at the company. Under his leadership, HEINEKEN embarked on the multi-year EverGreen strategy to future-proof the company and sustain growth in a fast-changing world. Despite global volatility, the company has delivered significant revenue and operating profit growth, successful productivity programs, fundamental digital and sustainability transformations and growth of its premium portfolio led by Heineken®. The company also extended its advantaged footprint with large acquisitions in Africa and India. 

Jean-Marc Huët, Chairman of the Supervisory Board, commented: “We are very pleased to nominate Dolf van den Brink for a next term as member of the Executive Board. Under his leadership, the EverGreen strategy was successfully launched to evolve the business and to deliver superior and balanced growth, with customers and consumers at the core. Dolf has built a strong leadership team and has accelerated the growth and development of HEINEKEN.” The Supervisory Board has reappointed Dolf van den Brink as Chairman of the Executive Board and Chief Executive Officer (CEO), conditional upon his reappointment as member of the Executive Board.

Reappointment and appointment of Supervisory Board members
A nomination for the reappointment of Jean-Marc Huët as member and Chairman of the Supervisory Board for a period of two years shall be submitted to the AGM 2024 for approval. The Supervisory Board proposes to reappoint Jean-Marc Huët in view of his dedicated leadership, resulting in a strong, diverse and highly committed Supervisory Board and a solid relationship with the Executive Board.

The Supervisory Board also proposes to reappoint Pamela Mars-Wright for a period of two years at the AGM 2024. The Supervisory Board proposes to reappoint Pamela Mars-Wright in view of her broad strategic business and commercial expertise as well as her experience in a family-controlled business and her valuable contributions to the Supervisory Board.

In addition, the Supervisory Board nominates Peter Wennink for appointment as member of the Supervisory Board, effective from the 2024 AGM for a period of four years. A Dutch national, Peter was appointed President and CEO of ASML on 1 July 2013, after joining the Board of Management of ASML in 1999 as Executive Vice President and Chief Financial Officer. Under his leadership, ASML has grown significantly to become one of the most successful and leading companies in the Netherlands and the world. Prior to ASML, Peter worked as a partner at Deloitte Accountants B.V. Peter also has experience in various non-executive roles. He holds a degree from the NIVRA School for Auditors.

Jean-Marc Huët commented: “We are delighted to nominate Peter Wennink as new member of our Supervisory Board, supporting the company in its aim to deliver sustainable long-term value creation for its stakeholders. With his many years of experience and exceptional qualities, Peter will bring valuable and new perspectives to the Supervisory Board.” The Supervisory Board has appointed Peter Wennink as Vice-Chairman of the Supervisory Board, conditional upon his appointment as member of the Supervisory Board.

_{*The proposed re-appointment date of Mr. Van den Brink is as per the AGM 2024 for a four-year term (and not as per 1 June 2024 as stated above, this was an omission). See also the correct details in the AGM 2024 agenda.} 

 

Soren Hagh
Soren was appointed as Regional President for Europe and member of the Executive Team in March 2020. Over the last 3.5 years, as part of our EverGreen strategy, he has led the fundamental transformation of our European business, focusing on improving profitability and value creation by winning in premium, digitally transforming our route-to-consumer, and leveraging our scale advantage. He has led an end-to-end transformation of the regional supply chain network to step change productivity, increase asset utilisation, improve innovation rates and put us on the path to deliver our net-zero ambitions in the region. In parallel, his teams have focused on strengthening their premium portfolios and launching a next generation of premium brands that connect to Gen Y and Z. Soren has also led a bold transformation of our route-to-market in Horeca by launching the Eazle platform across the region and building it into the industry leading eB2B platform in Europe.

Soren joined HEINEKEN in 2013 as HEINEKEN’s Executive Director Global Marketing. In 2016 he was appointed Managing Director of HEINEKEN Italy, where he successfully led the premiumisation of HEINEKEN’s brand portfolio, drove innovation of local brands and accelerated the digitisation of the wholesale business. Prior to HEINEKEN, he held several senior management positions at LEGO, DIAGEO and L’Oréal.

Dolf van den Brink, CEO and Chairman of the Executive Board, commented: “I would like to express my gratitude to Soren for his significant contributions to HEINEKEN over the last ten years. Soren has driven our EverGreen transformation in Europe investing in our premium portfolio and driving innovation at scale, whilst also building a future-fit organisation by leveraging our supply chain network and digitally transforming our route-to-consumer. He has been a valuable member of the Executive Team and I wish him every success in his future ventures.”

Glenn Caton
Glenn joins HEINEKEN after 10 years at Mondelez International where he is currently Senior Vice President, Global Commerce based in Chicago with responsibility for channel strategy; revenue growth management; customer partnerships and sales excellence.  Glenn’s passion for customer and consumer centric growth and commercial excellence has helped establish stronger capabilities and business impact; with Mondelez being one of the world’s fastest growing, global consumer products companies in 2023. 

He started at Mondelez in 2013 as VP for Chocolate Northern Europe before becoming President, Northern Europe in 2016, where he delivered strong top and bottom-line growth through a focus on world-class manufacturing, commercial excellence and a refreshed brand marketing. He moved to Singapore in 2018, initially as Category President for Chocolate across Asia, Middle East and Africa before becoming Business Unit President for South-East Asia where he successfully steered the business through the COVID pandemic, driving growth, productivity and strengthening the organisation.

Glenn started his career at P&G, where he worked for 9 years based in the UK and Geneva in roles across Sales and Marketing. He then moved into the wine sector as Senior Marketing Director for Europe at E&J Gallo in 2003. In 2006 he joined Hiscox Insurance as UK Sales & Marketing Director and subsequently Managing Director of the UK Direct to Consumer business based in London; where he led the shift from a B2B business to a more consumer-orientated, brand-led business. After 4 years he returned to the wine sector as UK Managing Director of Direct Wines, the largest consumer wine business in the world.

Dolf van den Brink, CEO and Chairman of the Executive Board, commented: “Glenn brings great experience of operating across different sectors, regions and cultures. He has driven growth and innovation and delivered consistently strong results leading businesses in FMCG, financial services, direct-to-consumer and retail. He is an entrepreneurial, highly commercial, and creative leader who has demonstrated a clear ability to build highly motivated teams that drive for results and deliver change. He will be a great addition to HEINEKEN and our Executive Team, and I very much look forward to working with him.”

James Thompson
James joined HEINEKEN in early 2021 at a crucial stage of our EverGreen transformation to help us shape our growth and innovation strategy. He brought considerable external experience and expertise from a nearly forty-year commercial career.

Under his leadership, we launched our refreshed consumer demand spaces framework to become more consumer centric, which is now embedded across the business. He has reignited creativity in our brand building to accelerate brand power and kicked-off the first Innovation hubs in Singapore, the USA, Mexico, the Netherlands, and South Africa to build strong expansive innovation pipelines, which will be critical to drive the change in scale and shape of our innovation for delivering our EverGreen dream. He also kick-started a common approach to data-based marketing and sales, including a leading-edge ROI platform.

In this period Heineken® was the most-awarded alcohol brand at Cannes Lions 2023, premium beer grew 15% and we launched eazle - our global eB2B platform growing from €2 billion to €10 billion gross merchandise value.  James has given special focus to talent development and particularly building more diverse and inclusive Sales and Marketing teams. 

Before joining HEINEKEN, James held several senior international leadership roles. At Avon, he was part of the leadership team charged with driving its purpose, commercial, marketing, digital and cultural transformation, including its new campaign “Watch Me Now” and leading global and local collaboration across over 50 markets.

During his time at Diageo, he worked globally and on three continents, including in North America as Chief Marketing and Innovation Officer, in Asia Pacific as Chief Marketing and Innovation Officer, and as Managing Director, Global Reserve. Prior to Diageo, James spent 10 years at Unilever in various marketing positions.

Dolf van den Brink, CEO and Chairman of the Executive Board, commented: “During his time at HEINEKEN, James has brought a strong consumer-centric, creative mindset and expertise from a nearly forty-year commercial career to our business. His focus has been on putting in place strong foundations for us to achieve our dream - to shape the future of beer and beyond to win the hearts of consumers. I would like to express my gratitude to James for his many meaningful contributions to HEINEKEN. I look forward to continuing working with him until the end of the year and then wish him all the best for the future.”

Bram Westenbrink
Bram Westenbrink has been with HEINEKEN since 2003 and has been Senior Director Global Heineken® and Amstel Brands since July 2020. Heineken® is a 55 million hectolitre brand and #1 global beer brand by value. Under his leadership the Heineken® brand has grown 32%, with more than 50 markets growing double-digit in 2022. Heineken® 0.0 is now launched in more than 110 markets and Heineken® Silver more than doubled its volume in 2022 and will be rolled-out to 42 markets across Asia, Europe, and the Americas regions by the end of the year. Heineken® was recognised with 20 Cannes Lions awards this year and extended its sponsorship of Formula 1 until 2027. At the same time there has been real velocity behind the Amstel brand which also grew volume double-digit in more than 15 markets. 

Between 2017 and 2020, Bram was Senior Marketing Director of HEINEKEN Brazil. He played an important role in the integration of the Kirin Brazil business and the success of the new company. He developed a winning portfolio strategy, and built a high-performing marketing team, working hand in hand with Sales to successfully execute the new commercial strategy. Together with his team, he dramatically grew premium and accelerated Heineken®, making Brazil the No.1 Heineken® brand market delivering strong profit growth for the business.

After joining the HEINEKEN Netherlands business as a trainee, he took his next assignment in Singapore as a business analyst, before returning to the Netherlands taking on a number of increasingly senior brand marketing roles. He then moved into a senior sales role as Regional Director for On-trade and Wholesale, where he restructured the business by creating regional teams organised around customers resulting in significant improved performance. 

He was appointed as Marketing Director of HEINEKEN Hungary in 2010 and subsequently returned to HEINEKEN Netherlands as Marketing Director in 2013. Under his leadership he brought the main lager brands Heineken®, Amstel and Brand back to growth and significantly accelerated the innovation agenda.

Dolf van den Brink, CEO and Chairman of the Executive Board, commented: “Bram is one of our most experienced home-grown Commercial Leaders, with strong business acumen and international experience across developed and developing markets. I am confident that with his excellent track record in delivering results through outstanding consumer centric marketing & innovation, data-driven commercial execution and demonstrated ability in building and mobilising high performing teams he will accelerate the commercial implementation of our EverGreen strategy and deliver superior balanced growth. He will be a great addition to our Executive Team.”

Stacey Tank
Stacey re-joined the business and joined HEINEKEN's Executive Team in June 2020. Over the last three years Stacey has revitalised and restructured the global Corporate Affairs Function. She played a pivotal role in the development of our EverGreen strategy and established the new Global Transformation Network to drive engagement, change management, deployment and delivery of our strategy and our key strategic projects. Stacey showed great personal leadership and commitment in the development, launch and deployment of our very ambitious Brewing a Better World strategy including targets towards net zero in 2030. This work has set the business on the right course on environmental and social sustainability for the years to come.

Stacey has over two decades of experience in global businesses in senior management roles. She first joined the HEINEKEN in 2012, where she ran the Corporate Relations function at HEINEKEN USA until 2015. She then moved to The Home Depot, the world’s largest home improvement retailer, as Chief Communications Officer and the President of The Home Depot Foundation. From 2018 to 2020, she led their Installation Services and Measurement Services businesses, being responsible for several billion dollars in annual sales and over 5,000 employees. In 2020 she returned to HEINEKEN in her current role and moved to the Netherlands.

Dolf van den Brink, CEO and Chairman of the Executive Board, commented: “It is with mixed feelings that I say farewell to Stacey. It is the second time we have worked together, and she has made a huge impact on our business. At the same time, I fully support her wish to return to the USA with her family. Stacey has been a valuable part of our Executive Team, bringing broad business perspectives, strong judgement, and clear values. She can be very proud of the ambitious sustainability agenda that she has led and the establishment of the Transformation Network to drive our EverGreen strategy. I would like to express my gratitude to Stacey and wish her all the best for the future.”

Joanna Price
Joanna is a senior business leader with more than 20 years of global experience working with companies to improve their reputation and drive growth. She has a track record in transformational change, deep professional experience in external and internal communications, sustainable development, and government affairs. She has demonstrated strong cultural agility operating across developed and developing markets. Her career has taken her to Australia, Hong Kong, China, and the USA in local, regional and global corporate affairs roles with increasing scope and complexity.

She joins HEINEKEN from The Coca-Cola Company where she was the North American Senior Vice President for Public Affairs, Communications and Sustainability, based in Atlanta, Georgia. An Australian citizen, Joanna started her career in marketing in News Corp Australia followed by AC Nielsen. She joined Kellogg’s in 1998 and was promoted to Director of Nutrition and Consumer Insight.

Joanna’s 20-year career in Corporate Affairs with Coca-Cola began in 2003 in Australia, where she was quickly moved into more senior roles, before being promoted to Group Director, Asia Pacific Public Affairs and Communications in 2011, based in Shanghai. Three years later she moved to the headquarters in the USA, where she became Global VP Communications. Joanna has a sincere passion and drive for the sustainability agenda and during her tenure at Coca-Cola, she has played a pivotal role driving change and transformation across some of their most important strategic pillars, including the total beverage/reduced sugar strategy and World Without Waste.

Dolf van den Brink, CEO and Chairman of the Executive Board, commented: “I am very pleased to welcome Joanna to HEINEKEN. She has an excellent track record in Corporate Affairs operating across different countries and regions, building and leading high performing teams. Joanna has managed complex communications landscapes in China and the USA and played a leading role in responding to high profile media and political issues. Her business acumen, strong transformation track record and outstanding corporate affairs experience will be a valuable addition to our business and the Executive Team.”

At this time, HEINEKEN will also split the Corporate Affairs Function and the Transformation Network. Jasper Hamaker, Senior Director Global Transformation, will now report directly to Dolf van den Brink.

Mrs. Beatriz Pardo, a Spanish national, is Vice President General Manager of Starbucks Reserve in the United States at the Starbucks Coffee Company. She joined Starbucks in 2018 from Grupo Vips where she was Division CEO. Prior to this, Mrs. Pardo held executive positions in Carrefour, Canelafoods and Monitor Deloitte. During her international career, she built up extensive experience in brand strategy, retail concept innovation and operations. She graduated in Economics and Business Administration from the Universidad Pontificia de Comillas of Madrid.

Mr. Lodewijk Hijmans van den Bergh, a Dutch national, currently serves as chairman of the Supervisory Board of BE Semiconductor Industries (until its AGM in April 2023). He is also a member of the Supervisory Board of ING and vice-chairman of the Supervisory Board of HAL Holding. He is  a lawyer and was partner at the law firm De Brauw Blackstone Westbroek. He was also Chief Corporate Governance Counsel and member of the Executive Board of Royal Ahold. He has vast expertise in corporate governance, corporate law and sustainability. He holds a master’s degree in law from Utrecht University.  

Furthermore, non-binding nominations for the reappointment of Mr. Michel de Carvalho and Mrs. Rosemary Ripley for a period of four years shall be submitted to the AGM on 20 April 2023 for approval. Mrs. Ingrid–Helen Arnold’s term at the Supervisory Board will end at the AGM. The Supervisory Board is grateful for Mrs. Arnold’s commitment and contributions to the Supervisory Board and its Audit Committee over the past years.

HEINEKEN today announced that after a successful tenure as Chief Financial Officer and member of the Executive Board, Laurence Debroux and the Supervisory Board have jointly agreed that she will step down after the company’s Annual General Meeting of Shareholders (AGM) on 22 April 2021. The Supervisory Board will nominate Harold van den Broek, currently President Hygiene at RB (Reckitt Benckiser), to be appointed as member of the Executive Board and Chief Financial Officer at the company’s AGM, for a period of four years.

Harold van den Broek has been with RB since 2014 where he was CFO Hygiene before assuming his current role. Harold spent over 30 years in fast moving consumer goods companies in a broad range of finance roles across business units, regions and global functions. He began his career at Unilever in 1991, living and working in Europe, across Asia and in Russia. Subject to shareholder appointment, he will join HEINEKEN on 1 June 2021 and both Laurence and Harold will work together to ensure a smooth transition.

Nitin Paranjpe, an Indian national, has been Chief Operating Officer of Unilever since 1 May 2019 and a member of the Unilever Leadership Executive since October 2013. Prior to becoming COO, he led Unilever’s global Food and Refreshment as well as its global Homecare division. He joined Unilever at Hindustan Lever Limited (India) in 1987 where he held various roles in marketing and sales. Over the years, he has worked in Europe and Asia and has gained extensive experience, amongst others, by delivering strategic transformation and growth initiatives, accelerating digital capabilities through new data-driven tools, and acquisitions of strategic purpose-led businesses that reshaped Unilever's portfolio.

The Supervisory Board of Heineken N.V. has found a strong successor in Nitin Paranjpe for Christophe Navarre, current member of the Supervisory Board, who will reach his maximum tenure upon conclusion of the AGM in 2021. The Supervisory Board is grateful for Christophe Navarre’s commitment and meaningful contribution to the Supervisory Board and its Americas Committee over the past twelve years.

Following a highly successful career at HEINEKEN spanning 27 years including five years as Chief Commercial Officer and almost nine years as an Executive Team member, Jan Derck van Karnebeek has decided to leave HEINEKEN to pursue other interests outside of the company as of 1 March 2021.

Jan Derck van Karnebeek will be succeeded in the Executive Team by James Thompson in early 2021. James is currently Head of Categories, Brand, Innovation and Stores at Avon. He has extensive experience in the beverages sector from his prior 24-year career at Diageo PLC.

James Thompson, a British national, has previously held a number of senior international leadership roles. At Avon, he was part of the leadership team charged with driving its purpose, commercial, marketing, digital and cultural transformation, including its new campaign “Watch Me Now” and leading global and local collaboration across over 50 markets. During his time at Diageo PLC he worked globally and on three continents including in North America as Chief Marketing and Innovation Officer, in Asia Pacific as Chief Marketing and Innovation Officer, and as Managing Director, Global Reserve. Prior to Diageo PLC, James spent 10 years at Unilever PLC in various marketing positions.

Under the leadership of Jan Derck van Karnebeek, HEINEKEN’s Commerce teams have thrived across regions with iconic brands and marketing campaigns. Over the past years, the company’s organic revenue growth has accelerated. The Heineken® brand has shown the best performance in decades and it continues to perform very well across all continents. HEINEKEN has progressed strongly on the digital technology opportunity, both in brand marketing and in digitalising our sales channels. With the innovation success of Heineken® 0.0 and many other of HEINEKEN’s international brands, the company is well positioned for future growth.

Chris Van Steenbergen will retire as Chief Human Resources Officer and Executive Team Member on 1 January 2021, following a distinguished career at HEINEKEN and other companies. He joined HEINEKEN in 2014 from Royal DSM and prior to that worked for close to 20 years for Cadbury Schweppes in various leadership positions.

Chris will be succeeded in the Executive Team as of 1 January 2021 by Yolanda Talamo as Chief People Officer. Yolanda is currently Senior Vice President Human Resources at HEINEKEN Americas.

Yolanda Talamo, a Venezuelan national, joined HEINEKEN in 2016 and has held a number of senior management Human Resources positions throughout her career. Prior to her current role as Senior Vice President Human Resources at HEINEKEN Americas, Yolanda was Senior Vice President Human Resources Latin America for SAB Miller, Chief Human Resources Officer at Cisneros and she held a variety of Human Resources roles during her 18 years at Procter & Gamble.

Chris Van Steenbergen has been critical in progressing HEINEKEN’s human resources agenda for the company and retaining the distinct HEINEKEN culture worldwide. He has successfully introduced standardised people processes based on a one system platform. Chris and his team have established the foundation of HEINEKEN’s Inclusion and Diversity strategy and he has been instrumental in attracting and developing a number of senior leaders.

We are pleased to announce that as of today, 1 June 2020, Dolf van den Brink has taken over the baton from Jean-François van Boxmeer as our new CEO and Chairman of the Executive Board of HEINEKEN N.V. Following an impressive 22-years career at HEINEKEN working on all continents, Dolf van den Brink will build on Jean-François van Boxmeer’s legacy.

Heineken N.V. (HEINEKEN) today announces the appointment of Stacey Tank as Chief Corporate Affairs and Transformation Officer as of 1 June 2020. Ms. Tank will join HEINEKEN's Executive Team, reporting to Dolf van den Brink, HEINEKEN’s CEO designate and from 1 June 2020 CEO and Chairman of the Executive Board.

Stacey Tank returns to HEINEKEN, as she ran the Corporate Relations function at HEINEKEN USA until 2015. She amplified the company’s sustainability development and performance, and boosted the company’s reputation among internal and external audiences. A US national, Stacey has over two decades of experience in global businesses in senior management roles. This includes close to ten years at General Electric in a variety of international audit, finance, and communications roles. During her GE years, she lived and worked also in Europe, Mexico and Brazil.

In 2015, Stacey Tank joined The Home Depot, the world’s largest home improvement retailer, as Chief Communications Officer. Since 2018, Ms. Tank leads their Installation Services and Measurement Services businesses, being responsible for several billion dollars in annual sales and over 5,000 employees. She returned the businesses to double-digit growth while instilling a strong values-based culture and robust innovation pipeline. Ms. Tank is dedicated to the intersection of business and positive impact on society and she has repeatedly authored large-scale movements across enterprises.

Dolf van den Brink, CEO designate and from June 1 2020 CEO and Chairman of the Executive Board, commented: “I am very pleased to welcome Stacey back to HEINEKEN. She has an excellent track record in leading high performing teams across businesses and functions. Her business acumen and business success, knowledge of HEINEKEN, and outstanding corporate affairs and senior leadership experience will be a valuable addition to our Executive Team. I much look forward working with her again. I would like to express my gratitude to Blanca Juti and wish her all the best for the future.”

Stacey Tank’s new role entails the areas of Public Affairs, Sustainable Development and Global Communications. In addition, in the company transformation component of her role, Ms. Tank will support the orchestration of key change and transformation initiatives of HEINEKEN’s strategic agenda.

Heineken N.V. today announces that Blanca Juti, Chief Corporate Affairs Officer has decided to leave HEINEKEN on 1 June 2020, to pursue interests outside the company. Her successor will be announced in due course.

Today our CEO, Jean-François van Boxmeer talked to CNBC live about our 2020 Q1 Trading Update. Watch the video here.

Heineken N.V. today announces the appointments of Soren Hagh as President of the Europe region and Jacco van der Linden as President of the Asia Pacific region, both per 1 June 2020. Soren Hagh and Jacco van der Linden will join the HEINEKEN Executive Team per that same date.

Soren Hagh will succeed Stefan Orlowski who is currently Regional President for Europe, and whose decision to leave the company was announced on February 11, 2020. Soren Hagh is at present Managing Director of HEINEKEN Italy and previously was HEINEKEN’s Executive Director Global Marketing. He joined HEINEKEN in 2013 and prior to that, he held a number of senior management positions at Lego, Diageo and L’Oréal, including General Manager EMEA for Lancôme. Soren Hagh will work closely with his successor to help HEINEKEN Italy through the COVID-19 crisis.

Jacco van der Linden will succeed Dolf van den Brink, who is currently Regional President for Asia Pacific. As announced on 11 February 2020, Dolf van den Brink is nominated to be appointed as member of the Executive Board at the upcoming company’s Annual General Meeting of Shareholders and to succeed Jean-François van Boxmeer as Chairman of the Executive Board and CEO on 1 June 2020.

Jacco van der Linden is currently Managing Director of HEINEKEN Vietnam and previously was Managing Director of HEINEKEN China. He joined HEINEKEN in 1999 and has held a number of senior international leadership roles in Commerce, in the UK, Nigeria, the Netherlands and Ireland.

Jean-François van Boxmeer, Chairman of the Executive Board and CEO, commented: "Obviously, the key focus for us is on running the company through the current unprecedented COVID-19 crisis. With our first priority the health and well-being of our people. At the same time, we are preparing for the future with these appointments. I am very pleased with Dolf’s choice of Soren Hagh leading our Europe region, and Jacco van der Linden leading our Asia Pacific region, per 1 June 2020. I want to express again my gratitude to Stefan Orlowski for his 22 years of great service to our company. He will leave HEINEKEN with our genuine thanks and best wishes for the future. Soren and Jacco have an outstanding track record delivering strong business results, and they both have great leadership, people and commercial skills. We are confident that Soren and Jacco will be very valuable in our Executive Team, and in leading the business and respective teams in their regions."

Alexander Koch, currently Commercial Director of HEINEKEN Vietnam, will succeed Jacco van der Linden as Managing Director HEINEKEN Vietnam per 1 June 2020. Prior to Koch’s current position, he was Managing Director HEINEKEN Ivory Coast. Alexander Koch joined HEINEKEN as a Commercial Management Trainee in 1997.

Wietse Mutters, until recently Managing Director of BRANA S.A., HEINEKEN’s operating company in Haiti, will succeed Soren Hagh as Managing Director of HEINEKEN Italy as of May 1 2020. Prior to Mutters’ position in Haiti he worked for HEINEKEN in Macedonia, Nigeria, the Netherlands and DRC. Wietse Mutters joined HEINEKEN in 2008, as Project Manager at Brasseries de Bourbon, Reunion Island.

Heineken N.V. today announces the appointment of a new Chief Supply Chain Officer and the company’s first Chief Digital and Technology Officer. 

Following a distinguished and highly successful career at HEINEKEN, spanning 25 years of which 15 years as Chief Supply Chain Officer and Executive Team member, Marc Gross will retire as Chief Supply Chain Officer in April 2020. He will per that date be succeeded in the Executive Team by Magne Setnes, currently General Manager of Brau Union AG, HEINEKEN’s business in Austria. Magne Setnes joined HEINEKEN in 2000 and has held a number of senior international leadership roles across Supply Chain, Commerce and General Management in The Netherlands, United States, and Austria. 

Ronald den Elzen will join the Executive Team as HEINEKEN’s first Chief Digital and Technology Officer. The world is changing fast, with tremendous opportunities for the beer industry and HEINEKEN. Consumers, customers and employees expect a seamless digital experience when they interact with all brands and the company. In 2019, ‘Connect in a digital world’ was launched as the fifth business priority. The appointment of our first Chief Digital and Technology Officer underpins the ambition to become the world’s most connected brewer.

Having joined HEINEKEN 25 years ago, Ronald den Elzen most recently served as Managing Director of HEINEKEN USA. Previous roles have included Finance Director in The Netherlands and HEINEKEN UK as well as Managing Director of Sociedade Central de Cervejas, the Company’s Portuguese business. Ronald’s appointment is effective immediately. 

Jean-François van Boxmeer, Chairman of the Executive Board / CEO, commented: “I would like to thank Marc Gross for his enormous contribution to HEINEKEN. Marc has been critical for managing the growth of this company. While during the last 15 years our volumes, number of breweries and number of brands grew significantly, he has made the complexity of our global supply chain feel easy. Today thanks to Marc and his global teams across our regions, we have a very high performing supply chain organisation. I am delighted by the appointments of Magne Setnes and Ronald den Elzen. They are two highly experienced and versatile HEINEKEN executives who have a lot to bring to our company. Our Executive Team very much looks forward to working with them.” 

A successor for Magne Setnes in Austria will be announced in due course.

Heineken N.V. today announces that after 22 years with HEINEKEN, Stefan Orlowski, currently President Europe, has decided to leave HEINEKEN to pursue his private entrepreneurial interests outside the company.

Jean-François van Boxmeer, Chairman of the Executive Board and CEO of HEINEKEN, commented: “Leaving HEINEKEN has been a very personal decision for Stefan. He played a major role in the company, and he has been a member of my leadership team for a long time. I want to praise Stefan’s 22 years of service, during which he built an impressive track record of success in a variety of leadership roles. As President Europe, he contributed strongly to the HEINEKEN performance through his clear strategy focused on premium and innovation combined with continuous capability building, cost management and efficiency. He leaves HEINEKEN with our genuine great thanks and best wishes for the future.”

Joining HEINEKEN in 1998 as Sales, Marketing and Distribution Director for Zywiec in Poland, Stefan Orlowski then became Chief Operating Officer of Brau Union from 2003 until 2005. In 2005, he was appointed Managing Director of HEINEKEN Central and Eastern Europe. In 2007, Stefan became Group Commerce Director HEINEKEN. Between 2009 and 2013, he was Managing Director HEINEKEN UK where he achieved an impressive turnaround of the business. In 2013 Stefan Orlowski was appointed President Americas and member of the Executive Team. In 2015, Stefan took on his current role of President Europe.

Stefan Orlowski will leave before the summer, and his successor will be announced in due course.

ENDS

Press enquiries Tim van der Zanden / Michael FuchsE-mail: pressoffice@heineken.com Tel: +31-20-5239-355  Investor and analyst enquiriesFederico Castillo Martinez/ Janine Ackermann / Robin AchtenE-mail: investors@heineken.comTel: +31-20-5239-590

Notes to editors:Stefan Orlowski – Resumé1966, Australian nationalityWork Experience2015 Regional President Europe Region & Global Executive Team member in theNetherlands2013 President Americas Region, & Global Executive Team member, in the United States2009 Managing Director, Scottish & Newcastle Ltd., United Kingdom2007 Group Commerce Director, Heineken NV, the Netherlands2005 MD Central & Eastern Europe, Austria2003 COO Brau Union, Austria1998 VP Sales, Marketing, Distribution Zywiec Group SA, Poland1995 GM & President of the MB, Warka Breweries Poland1992 Legal & Administration Director Elbrewery, Poland1998 Barristor & Solicitor of the Supreme Court of Victoria, AustraliaBoard Positions2015 Zywiec Group SA, Chairman Supervisory Board, Poland2015 Paulaner Group GmbH, Member of the Shareholder Committee, Germany2015 Brewers of Europe VP, Board of Management, Belgium2015 AIM, Board member, Poland2016 – 2018 Leaseplan Supervisory Board Member, Chairman, Risk Committee, the Netherlands

About HEINEKENHEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. HEINEKEN is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. It employs over 85,000 employees and operates breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.

Jean-François van Boxmeer joined HEINEKEN as a management trainee in 1984. After a number of international management positions, he was appointed member of the Executive Board in 2001. In 2005, Mr. Van Boxmeer was appointed Chairman of the Executive Board and CEO of Heineken N.V.

Jean-Marc Huët, Chairman of the Supervisory Board, commented: “The Supervisory Board is grateful for the extraordinary contribution of Jean-François van Boxmeer in bringing HEINEKEN to where it is today. Under his stewardship, the company more than doubled in size due to both strong organic growth and transformational deals that turned HEINEKEN into the most global brewer, with iconic brands enjoyed by consumers on all continents. Not only did he deliver superior top-line growth and an excellent business performance, he also developed and nurtured a diverse and great talent pool across the world. He will leave behind a company excellently positioned to grow further. For all this, we owe Jean-François a heartfelt and huge thank you.”

Jean-François van Boxmeer commented: “It has been a great privilege and honour to lead HEINEKEN and to work with so many great people from all over the world over the past three decades. I feel now is the right moment to hand over leadership to the next generation. I am proud of what we have achieved together and I would like to thank the Supervisory Board, my fellow Executive Board member Laurence Debroux and the Executive Team for their support and confidence. I would also like to thank all our employees, who make our business great every day.

It is my absolute pleasure to be handing the helm to Dolf. His ability to lead teams, grow our brands and business, in a responsible way, is nothing short of impressive. I am certain that under his leadership the company is in the best of hands to continue to grow. I look forward to work with Dolf in delivering a smooth transition.”

Dolf van den Brink is a proven strong business leader. Throughout his 22 year career at HEINEKEN he has successfully built high performing teams in both developed and developing markets. He is currently a highly valued member of the Executive Team and successfully leads the Asia Pacific region as President. His successor will be announced in due course.

Jean-Marc Huët, Chairman of the Supervisory Board, commented: “The Supervisory Board conducted a thorough succession process and is very happy to unanimously nominate Dolf van den Brink as the new Chairman of the Executive Board and CEO of Heineken N.V. He has proven to be an outstanding leader and member of the Executive Team, winning in our markets, building great teams and growing our brands. Coupled with his leadership experience in all four continents, Dolf van den Brink is the right CEO for the company in the next phase of growth and development, building on Jean-François van Boxmeer’s great legacy.”

Mrs. Charlene de Carvalho-Heineken noted: “My family and I are deeply grateful to Jean-François for all he has brought to HEINEKEN during his entire career in the company but particularly for his impressive 15 year leadership as CEO. Under his leadership, HEINEKEN has not only delivered impressive growth and shareholder value, but he also preserved and nurtured the heritage and identity of HEINEKEN as a proud, independent and responsible global brewer during the most active era of consolidation that the brewing industry has undergone. During Jean-François’ almost 15 years as CEO, HEINEKEN has completed over 30 billion euros of acquisitions across the globe, to leave HEINEKEN today as the most global brewer.

We would also like to take this opportunity to express our support for the nomination of Dolf van den Brink. We are particularly proud of the open, transparent and fair process, which led to his nomination. My family and I are confident that his strong leadership and people skills, combined with his broad international experience, make him the ideal candidate to succeed Jean-François in the CEO role.”

Heineken Holding N.V., a separate entity which owns 50.005% in Heineken N.V., will propose to their Annual General Meeting of Shareholders on 23 April 2020 that upon leaving Heineken N.V., Jean-François van Boxmeer be appointed as a non-executive member of the Board of Directors on 1 June 2020.

ENDS

Press enquiries Tim van der Zanden / Michael FuchsE-mail: pressoffice@heineken.com Tel: +31-20-5239-355  Investor and analyst enquiriesFederico Castillo Martinez/ Janine Ackermann / Robin AchtenE-mail: investors@heineken.comTel: +31-20-5239-590

NOTES TO EDITORS

Jean-François van Boxmeer – Resumé

1961, Belgian nationality

Work Experience

2005 Chairman of the Executive Board and CEO Heineken N.V.

2001 Member of the Executive Board, responsible for supply chain and technical services, North-West Europe, Sub-Saharan Africa and Central and Eastern Europe

2000 General Manager HEINEKEN Italia

1999 Vice President and General Manager Grupa Zywiec in Poland

1996 President and General Manager Zywiec in Poland

1993 General Manager Bralima in the Democratic Republic Congo (DRC)

1990 Sales and Marketing Manager Bralima in the Democratic Republic Congo (DRC)

1987 Sales and Marketing Manager Bralirwa in Rwanda

1984 Trainee in production, sales and administration in the Netherlands

Independent Board Positions

Independent Director at Mondelez International (formerly Kraft Foods Inc.), USA

Member Shareholders Committee at Henkel AG, GermanyChairman Board of Directors of National Opera & Ballet, Netherlands

Dolf van den Brink – Resumé

1973, Dutch nationality

Work Experience

2018 Regional President APAC & Global Executive Team member in Singapore

2015 Managing Director Heineken in Mexico

2009 Managing Director Heineken in USA

2005 Commercial Director Bralima, in the Democratic Republic Congo (DRC)

2003 International Channel Development Manager, Heineken Global Commerce, in the Netherlands

1999 Senior Brand Manager Pepsi & 7UP, Trade Marketing Manager Food, Vrumona, in the Netherlands

1998-1999 Commercial Management Trainee, Heineken, in the Netherlands

Board Positions

Board Member China Resources Beer Holdings, Hong KongBoard and Audit Committee member, United Breweries Ltd, India

About HEINEKEN

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. HEINEKEN is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. It employs over 85,000 employees and operates breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.

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