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                    <title><![CDATA[Newsroom | The HEINEKEN Company]]></title>
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                    <pubDate>Thu, 05 Feb 2026 16:03:20 +0100</pubDate>
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                        <title><![CDATA[Newsroom | The HEINEKEN Company]]></title>
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                        <link>https://www.theheinekencompany.com/newsroom/</link>
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                        <title>HEINEKEN Mexico’s Tecate Brewery becomes fully water balanced in the Rio Colorado watershed</title>
                        <link>https://www.theheinekencompany.com/newsroom/heineken-mexicos-tecate-brewery-becomes-fully-water-balanced-in-the-rio-colorado-watershed/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/heineken-mexicos-tecate-brewery-becomes-fully-water-balanced-in-the-rio-colorado-watershed/</guid><pp:caseid>735288</pp:caseid><description><![CDATA[<p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">Our 2030 water strategy,&nbsp;‘Towards healthy&nbsp;watersheds’, focuses on water efficiency,&nbsp;long-term restoration of priority watersheds</span>, <span style="margin:0px;padding:0px;">and&nbsp;collaboration with&nbsp;communities where we&nbsp;operate, especially in water-stressed areas<strong>.&nbsp;</strong>We aim&nbsp;to fully balance the water&nbsp;we put in&nbsp;our products in water-stressed areas&nbsp;in scope&nbsp;by 2030. This means replenishing&nbsp;1.5 litres of water to the local watershed for every litre of beer we&nbsp;produce.&nbsp;We implement a variety of interventions&nbsp;aiming&nbsp;to achieve it, from&nbsp;nature-based solutions&nbsp;to&nbsp;infrastructure improvements and water access initiatives in priority areas.&nbsp;&nbsp;</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">In Mexico, HEINEKEN operates breweries at seven locations,&nbsp;representing&nbsp;approximately 15% of global production. Five&nbsp;of&nbsp;these&nbsp;breweries&nbsp;are&nbsp;located&nbsp;in&nbsp;water-stressed regions.&nbsp;The&nbsp;Tecate brewery is&nbsp;located&nbsp;within the Colorado River watershed – one of the&nbsp;main&nbsp;river systems in North America</span>,<span style="margin:0px;padding:0px;">&nbsp;which&nbsp;spans&nbsp;seven U.S. and two Mexican states.&nbsp;Due to&nbsp;extensive&nbsp;upstream water&nbsp;use,&nbsp;the&nbsp;river has not consistently reached the Gulf of California since 1960.&nbsp;</span></p><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">Restauremos&nbsp;El Colorado A.C. is a Mexican NGO&nbsp;on&nbsp;a mission to&nbsp;restore the Colorado River Delta by securing water flows, managing habitat&nbsp;restoration</span>,<span style="margin:0px;padding:0px;">&nbsp;and advocating for sustainable water policies.&nbsp;&nbsp;</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">In 2018, HEINEKEN Mexico partnered with&nbsp;Restauremos&nbsp;El Colorado A.C. to&nbsp;support&nbsp;river restoration efforts and raise public awareness&nbsp;around the ecological importance of the Colorado River. Since the start of the collaboration&nbsp;and through HEINEKEN&nbsp;investment,&nbsp;83 hectares of riparian ecosystem have been improved,&nbsp;by the delivery of more than 800,000 cubic&nbsp;metres&nbsp;of water per year,&nbsp;and&nbsp;supporting habitats&nbsp;and instream flows along up to 17&nbsp;kilometres&nbsp;of the river in Mexico.</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">Building on these restoration efforts, the project&nbsp;delivered measurable co-benefits for communities,&nbsp;biodiversity</span>,<span style="margin:0px;padding:0px;">&nbsp;and ecosystem health across the lower Colorado River basin.&nbsp;By reconnecting river flows with degraded floodplains, the interventions have enhanced&nbsp;soil moisture&nbsp;retention&nbsp;and&nbsp;improved&nbsp;water quality by reducing salinity&nbsp;levels.&nbsp;Restoration of river flows helped&nbsp;expand&nbsp;vegetation coverage and&nbsp;increased the&nbsp;diversity of habitat types, resulting in&nbsp;the return of&nbsp;150 native and migratory birds&nbsp;as well as&nbsp;protected wildlife species such as mammals, reptiles, amphibians,&nbsp;arachnids</span>,<span style="margin:0px;padding:0px;">&nbsp;and flora.&nbsp; &nbsp;</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">Local communities in this arid region of north-west Mexico also&nbsp;benefit indirectly&nbsp;from improved ecosystem services along downstream sections of the river receiving restored flows.&nbsp;Through long-term collaboration between HEINEKEN Mexico and&nbsp;Restauremos&nbsp;El Colorado A.C., the initiative&nbsp;demonstrates&nbsp;how nature-based solutions can simultaneously contribute to watershed resilience&nbsp;and biodiversity recovery in the Colorado River Delta.&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Sarai Rodriguez, Environment and Circularity Lead at HEINEKEN Mexico]]></pp:quotename>
                    <pp:quotetext><![CDATA[The Tecate water balance project reinforces that effective water stewardship depends on strong community engagement.&nbsp;We have not only replenished water to nature, but also supported projects that strengthen local communities and help wildlife thrive once again.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[2025,BaBW,Environmental,Healthy Watersheds,stories,Sustainability,sustainability and responsibility]]></category>
            <pubDate>Thu, 05 Feb 2026 16:03:20 +0100</pubDate>
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                <pp:imageOriginal>https://content.presspage.com/uploads/2547/26e1433c-6332-4845-86d4-a76120192b7b/sarairodriguezhmex.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Sarai Rodriguez HMEX]]></pp:imageTitle><pp:imageDescription><![CDATA[Sarai Rodriguez, Environment and Circularity Lead at HEINEKEN Mexico]]></pp:imageDescription></item><item>
                        <title>Brew a Better World – Together We Can</title>
                        <link>https://www.theheinekencompany.com/newsroom/brew-a-better-world--together-we-can/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/brew-a-better-world--together-we-can/</guid><pp:caseid>730470</pp:caseid><pp:subtitle>HEINEKEN is updating its Brew a Better World sustainability strategy, building on the progress made since the launch of the current ambitions in 2021 and sharpening its focus for the years ahead.</pp:subtitle><description><![CDATA[<p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">Brew a Better World is our long-term approach to doing business the right way to ensure we’re fit for the future and to support growth and productivity. Over the past five years, sustainability has become part of our business, and we’ve hit some important milestones, including:&nbsp;</span></p><ul><li data-list-item-id="e664b1d0b3d3b198b89e7aa252b53d487"><span style="margin:0px;padding:0px;">Expanding zero-alcohol options to the majority of our markets, covering 91% of our business by volume.</span></li><li data-list-item-id="eb029411838b24ee19b5809dea78c6fef"><span style="margin:0px;padding:0px;">Achieving our 2025 goal of 30% women in senior management one year early.</span></li><li data-list-item-id="eaf5a088b3b9ab34ed4088098a8265186"><span style="margin:0px;padding:0px;">Reducing greenhouse gas emissions in scopes 1 and 2 by 34% versus 2022 and achieving full water balance at 15 sites in water-stressed areas.&nbsp;</span></li></ul><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">&nbsp;The updates we’re making focus on where we can make the biggest positive impact, we’re:&nbsp;</span></p><ul><li data-list-item-id="efabc3c22d7d5663ff3561dd7f72ef4f3"><span style="margin:0px;padding:0px;">Simplifying goals by one-third since 2021 to concentrate on driving real change.</span></li><li data-list-item-id="e2ea09f79523a21106d6cf1bce54de18f"><span style="margin:0px;padding:0px;">Keeping our three pillars—Responsible, Social, and Environmental—and adding Fundamentals, a set of responsible business practices across all pillars.</span></li><li data-list-item-id="e87d01220ec7dd7608a809100a89e15ad"><span style="margin:0px;padding:0px;">Launching a new rallying cry: “Together we can”, because collaboration is key to progress.&nbsp;</span></li></ul><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">&nbsp;<strong>What’s new?</strong>&nbsp;</span></p><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">Under the Responsible and Social pillars, we’re introducing new goals:&nbsp;</span></p><ul><li data-list-item-id="e325d5785d56c65fe218036ac2dd4578c"><span style="margin:0px;padding:0px;"><strong>Growth of low- and no-alcohol products</strong>: Strengthening our ambition to always offer consumers a choice with a new goal for low- and no-alcohol volume growth.</span></li><li data-list-item-id="e258d6e369d9bcc19b1e6e8c04af69390"><span style="margin:0px;padding:0px;"><strong>Heineken® 0.0 Visibility</strong>: Boosting presence of Heineken® 0.0 through global sponsorship platforms.</span></li><li data-list-item-id="ec8033ced1dcd1760f7721a6d33b65b26"><span style="margin:0px;padding:0px;"><strong>Positive community impact</strong>: Supporting key groups such as farmers, hospitality workers, and local communities with a new community impact goal focused on water access, economic opportunity, and social cohesion. This goal is outcome-based, measuring the number of people we’re supporting.&nbsp;&nbsp;</span></li></ul><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">The Environmental pillar remains consistent with existing ambitions. We’re strengthening our water efficiency goal, building on the progress achieved through our Water Acceleration Programme, and our carbon and circularity goals remain unchanged.</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Joanna Price, Chief Corporate Affairs Officer at HEINEKEN]]></pp:quotename>
                    <pp:quotetext><![CDATA[Over the past five years, we’ve raised the bar with Brew a Better World, turning complex challenges into practical actions embedded in how we work, and I’m proud of what we’ve achieved. As we enter the next phase with our EverGreen 2030 strategy, we are focusing on areas where we can create the greatest positive impact — both for our business and the communities we serve. This update reflects our journey so far and how by working with others together we can deliver meaningful progress and ‘Brew a Better World.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[stories,Sustainability,sustainability and responsibility,Responsible,Net Zero,Low and No Alcohol,Healthy Watersheds,Environmental,DEI,Circularity,BaBW]]></category>
            <pubDate>Thu, 04 Dec 2025 11:00:00 +0100</pubDate>
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                        <title>HEINEKEN pioneers one of the largest heat battery systems in Portugal in partnership with EDP and Rondo Energy</title>
                        <link>https://www.theheinekencompany.com/newsroom/heineken-pioneers-one-of-the-largest-heat-battery-system-in-portugal-in-partnership-with-edp-and-rondo-energy/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/heineken-pioneers-one-of-the-largest-heat-battery-system-in-portugal-in-partnership-with-edp-and-rondo-energy/</guid><pp:caseid>727015</pp:caseid><description><![CDATA[<p>HEINEKEN N.V. (HEINEKEN), EDP Comercial (EDPC) and Rondo Energy have joined forces to install a 100 megawatt-hour (MWh) Rondo Heat Battery (RHB) at HEINEKEN’s Vialonga Brewery and Malting Plant near Lisbon (Central de Cervejas e Bebidas). This will be the first large-scale use of this technology in the European beverage industry, a major milestone that underscores HEINEKEN’s commitment to innovation and its ambition to shift to renewable energy.</p><p>HEINEKEN’s brewery will soon be powered in a new way, using renewable electricity stored in an innovative heat battery. The energy will come from two renewable sources: a new on-site solar plant of 7MW peak and a long-term renewable electricity contract from the grid. The heat battery will store the renewable energy and turn it into steam to power the brewery’s operations, helping to cut carbon emissions without changing how the beer is brewed. Through a partnership model called Heat-as-a-Service, EDPC will take care of designing, building, and running the system, while Rondo provides the battery technology. In practice, this means HEINEKEN will receive low-carbon steam without having to operate the equipment itself. The system is scheduled to go live in April of 2027, aiming to be one of the largest heat battery systems in the beverage industry. By bringing together a trusted energy partner like EDP and an innovative technology company like Rondo, HEINEKEN is taking an important step toward decarbonising one of its major breweries.</p><p>The project enhances HEINEKEN’s energy resilience by capping energy prices and providing stable input costs in a volatile energy market. This long-term collaboration reflects HEINEKEN’s position to invest in solutions that create lasting value for the business. It also provides a replicable model for other energy-intensive sectors such as food & beverage, pulp & paper and chemicals & pharmaceuticals.</p><p><strong>Press enquiries HEINEKEN&nbsp;</strong><br>Marlie Paauw&nbsp;<br>Global Media Lead HEINEKEN&nbsp;<br>E-mail : pressoffice@heineken.com&nbsp;<br>Tel : +31-20-5239355&nbsp;</p><p><strong>About HEINEKEN&nbsp;</strong></p><p>HEINEKEN is the world's pioneering beer company. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company's website and follow us on LinkedIn and Instagram.</p><p><strong>About Rondo&nbsp;</strong></p><p>Rondo is purpose-built for industrial facilities: Rondo Heat Batteries are constructed from proven, durable materials and are designed for seamless integration with existing industrial equipment and processes. Whether deployed as a drop-in replacement for retiring fossil-fueled heating equipment or as a resilient complement to existing systems, Rondo requires no disruptive changes to customers' operations. Building on strong momentum, including five full industrial-scale heat batteries in deployment globally, Rondo is actively scaling deployment and manufacturing. Rondo currently operates the world's largest thermal energy storage for industry, a 100 MWh Rondo Heat Battery. Rondo Energy is headquartered in California, with a global team throughout North America, Europe and Australia. Heat batteries are also known in the industry as electric thermal energy storage (ETES), or thermal batteries.&nbsp;</p><p><strong>About EDP&nbsp;</strong></p><p>EDP is a global leader in the energy sector, with a presence in Europe, North America, South America, and Asia-Pacific. The company operates across four main platforms (Renewable Generation Assets, Networks, Client Solutions, and Global Energy Management), relying on the talent of around 12,000 employees worldwide. The group is one of the largest energy producers in the world, with a global and differentiated portfolio of onshore and offshore wind and solar assets, as well as hydropower, with a total installed capacity of more than 29 GW. In Portugal, EDP is the leader in the liberalized energy market, currently serving more than three million customers nationwide. Through EDP Comercial, the company positions itself as a partner in the energy transition for households and businesses, offering a portfolio that includes solar energy solutions and storage in over 10 markets, electric mobility solutions, and other products that accelerate customer decarbonization. EDP is proud to be one of the greenest utilities in the world, already generating over 90% of its energy from renewable sources. It ranks among the most sustainable electric utilities globally, as recognized by the Dow Jones Best-in-Class Indices, and its commitment to decarbonization and accelerating the energy transition aims to achieve net zero by 2040. This initiative will expand EDP’s renewable capacity, strengthen its electricity networks, support its customers, and empower communities in the shift towards a more sustainable planet.</p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Magne Setnes, Chief Supply Chain Officer of HEINEKEN]]></pp:quotename>
                    <pp:quotetext><![CDATA[By combining our strengths with EDP and Rondo, we’re unlocking new ways to power our brewery operations more efficiently. This project not only helps us reduce our reliance on conventional energy, it shows how practical innovation and strong partnerships can deliver meaningful improvements across our supply chain.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[stories,Net Zero,Environmental,Sustainability,sustainability and responsibility]]></category>
            <pubDate>Mon, 03 Nov 2025 09:00:00 +0100</pubDate>
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                        <title>#WorldsTogether: Marking two years of bringing people together one beer and one connection at a time</title>
                        <link>https://www.theheinekencompany.com/newsroom/worldstogether-marking-two-years-of-bringing-people-together-one-beer-and-one-connection-at-a-time/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/worldstogether-marking-two-years-of-bringing-people-together-one-beer-and-one-connection-at-a-time/</guid><pp:caseid>687188</pp:caseid><description><![CDATA[<p><span><strong>#WorldsTogether is&nbsp;HEINEKEN's social impact campaign, developed in collaboration with The Social Gastronomy Movement to </strong></span><strong>embody the spirit of True Togetherness. The campaign’s mission is simple yet profound: to break down barriers and build mutual understanding, one conversation and one beer at a time.</strong></p><p><span>What started out with the question of how we can live our purpose of "sparking the joy of true togetherness" through our social impact led to #WorldsTogether, a global-to-local campaign supported by local activations around the world. The Social Gastronomy Movement is a growing global impact network using the power of food to foster more inclusive communities and create positive social change.</span></p><p><span><strong>Crossing borders and engaging communities</strong></span></p><p><span>The global campaign was launched at an event in Amsterdam in 2023 and rolled out in 8 markets. </span>In 2024, we expanded the campaign to 16 markets, with a diverse range of events hosted around the world. The campaign included 19 activations, reaching 1,695 participants across four continents and 16 countries. For example:<span>&nbsp;&nbsp;</span></p><ul><li>In Singapore, colleagues from Asia Pacific Breweries partnered with the Migrant Workers’ Centre (MWC) to bring together 60 migrant workers, APB volunteers, and MWC representatives for bowling, a BBQ and meaningful dialogue – all aimed at supporting the integration of migrant workers into Singapore.&nbsp;</li><li>In South Africa, we brought together the South African Special Olympics and the South African National Association for Special Education to bridge the gap between organisations working in the same space but rarely collaborating directly.</li><li>In Brazil, HEINEKEN integrated Worlds Together into its long-term partnerships with local NGOs, uniting colleagues with members of the LGBTQI+ community – including elderly individuals and transgender women – for open conversations and professional career support.</li><li>In the Netherlands, Heineken’s Head Office hosted its second Worlds Together Dinner at A Beautiful Mess, a restaurant run by refugees building careers in hospitality. The event aimed to address loneliness and promote community integration by bringing together over 60 HEINEKEN colleagues and 60 newcomers from asylum centres across the Netherlands.</li></ul><p><span><strong>A ripple effect for social impact</strong></span></p><p><span>To ensure the campaign delivers a lasting and meaningful impact, we defined and monitored specific impact metrics using the Theory of Change framework.</span></p><p><span>The results? In 2024, the impact measurement survey revealed that the initiative exceeded expectations across its three core impact pillars:</span></p><p><span><strong>True Connection</strong>:</span></p><ul><li><span>88% of participants reported feeling a sense of belonging and connection within the group.</span></li><li><span>Over 95% felt comfortable expressing their honest opinions.</span></li></ul><p><span><strong>Mindset Shift</strong>:</span></p><ul><li><span>86% said the interactions encouraged them to reconsider certain behaviours or biases.</span></li><li><span>95% shared that they learned something new about themselves or others.</span></li></ul><p><span><strong>Ripples of Change</strong>:</span></p><ul><li><span>93% expressed a desire to share their learnings with others, such as friends and family.</span></li><li><span>Many committed to taking practical actions inspired by the campaign.</span></li></ul><p><span>Participants consistently described the campaign as a platform for genuine connection and shared a strong intention to amplify the ripple effect of these conversations within their communities.</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Jan-Willem Vosmeer, Global Sustainability Manager]]></pp:quotename>
                    <pp:quotetext><![CDATA[<strong>Our purpose at HEINEKEN is brewing the joy of true togetherness to inspire a better world. In a world that’s increasingly disconnected and polarised, it feels even more important to bring together people and create authentic connections.</strong>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[sustainability and responsibility,stories,Social,BaBW]]></category>
            <pubDate>Mon, 03 Feb 2025 10:10:00 +0100</pubDate>
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                        <title>A collaboration for the future of agriculture</title>
                        <link>https://www.theheinekencompany.com/newsroom/a-collaboration-for-the-future-of-agriculture/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/a-collaboration-for-the-future-of-agriculture/</guid><pp:caseid>686413</pp:caseid><pp:subtitle>Project TRANSITIONS – a large-scale regenerative agriculture first for Europe and for HEINEKEN</pp:subtitle><description><![CDATA[<p>Climate change is reshaping how we operate today and influencing our plans for the decades to come. Project TRANSITIONS is an exciting new initiative that supports HEINEKEN’s net zero ambitions while driving improvements in soil health, biodiversity and water quality.</p><p><span><strong>A science-based approach</strong></span></p><p><span>We are working to reduce emissions on the path to net zero, with targets grounded in climate science. The Science Based Targets initiative (SBTi) requires companies with land intensive activities in their value chain to set a Forest, Land and Agriculture (FLAG) target. FLAG emissions include those related to agriculture, land-use change and land management, including forestry.</span></p><p>HEINEKEN was the first global brewer to have both net zero and FLAG targets approved by SBTi. Our Net Zero strategy focuses on decarbonisation across our value chain by 2040<sup>1</sup>.<span>&nbsp;</span> This includes aiming for a 30% reduction in Scope 3 FLAG emissions by 2030.</p><p>Project TRANSITIONS supports our FLAG ambitions. Led by VIVESCIA, a French cooperative farming and food processing group, it is the first large-scale regenerative agriculture programme of its kind in France. The initiative brings together farmers, scientists and industry partners to transform farming practices. It aims to support farmers in adopting regenerative methods that promote soil health and carbon sequestration while maintaining yields and farm profitability.</p><p><strong>Why regenerative agriculture?</strong></p><p>By investing in regenerative agriculture practices, we can reduce our environmental impact and build a more resilient supply chain. Regenerative farming focuses on improving soil health, water management, increasing biodiversity and reducing greenhouse gas emissions.</p><p><span>Project TRANSITIONS will measure the impact of its initiative by tracking performance against key indicators on carbon emissions, soil health and resilience, and biodiversity. The regenerative barley produced through the programme will initially supply the French market, strengthening local economies while fostering a more resilient, sustainable supply chain.</span></p><p><strong>Fostering industry-wide cooperation</strong></p><p>&nbsp;TRANSITIONS represents a unique collaboration between the plant and grain industries, involving both upstream and downstream partners. By sharing financial and technical resources, we aim to remove barriers for farmers to implement regenerative practices at scale.</p><p>The programme integrates cutting-edge research with practical farmer support. A research partnership has been established between UniLaSalle and INRAE focused on resilient farming for climate change mitigation and biodiversity. Key activities include:</p><ul><li>Field experiments to identify farming practices that ensure yield stability, reduce greenhouse gas emissions and restore biodiversity.</li><li>Designing multifunctional cropping systems with crop diversification, cover crops and rotational strategies tailored to different soil types and climates.</li><li>Providing training and guidance to help farmers achieve their agroecological goals.</li></ul><p><strong>2024 highlights</strong></p><p>We reached a major milestone in 2024 when we harvested the first large-scale regenerative agriculture barley in Europe in collaboration with VIVESCIA and its malt subsidiary, Malteurop.</p><p>200 farmers in North-East France joined the programme for the 2024 harvest, covering approximately 25,000 hectares of farmland. By 2026, this is expected to grow to 1,000 farmers and up to 100,000 hectares.</p><p><strong>A Vision for the Future</strong></p><p>HEINEKEN and VIVESCIA share a common ambition: to scale regenerative agriculture across Europe and beyond. By combining collective action, scientific expertise and farmer support, HEINEKEN and its partners are working on a more sustainable future for agriculture—one harvest at a time.</p><p>While TRANSITIONS marks a milestone, there is still much work ahead to establish regenerative agriculture practices globally. Most markets are less developed and scaling up and coordinating efforts will require ongoing collaboration, investment and innovation.</p><hr><p><span><sub><sup>1</sup>Net Zero is defined by SBTi as a minimum of 90% emissions reductions across Scopes 1, 2</sub></span><span><sub>,</sub></span><span><sub> and 3. A maximum of 10% residual emissions that cannot be eliminated otherwise must be covered with permanent carbon removal and storage solutions.</sub></span></p><p><span>&nbsp;</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Herv&eacute; Le Faou, Senior Director Global Procurement at HEINEKEN]]></pp:quotename>
                    <pp:quotetext><![CDATA[Our collaboration with VIVESCIA Group and Malteurop and its subsidiaries contributes to HEINEKEN’S ambition to reduce its Scope 3 FLAG emissions by 30% by 2030. Agriculture represents approximately 21% of our total carbon footprint. By investing in regenerative agriculture practices, we aim to not only reduce our environmental impact but also to strengthen the resilience of our supply chain for the future.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Christoph B&uuml;ren, President of VIVESCIA Group]]></pp:quotename>
                    <pp:quotetext><![CDATA[The transition to a decarbonated, productive agricultural model that protects biodiversity begins in the fields, with science and innovation. Together with HEINEKEN, we aim to scale up TRANSITIONS as a model for the agri-food industry worldwide.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Sustainability,sustainability and responsibility,Environmental,stories]]></category>
            <pubDate>Wed, 29 Jan 2025 10:46:17 +0100</pubDate>
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                        <title>HEINEKEN expands carbon reduction efforts at breweries with new technical partnerships</title>
                        <link>https://www.theheinekencompany.com/newsroom/heineken-expands-carbon-reduction-efforts-at-breweries-with-new-technical-partnerships/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/heineken-expands-carbon-reduction-efforts-at-breweries-with-new-technical-partnerships/</guid><pp:caseid>657540</pp:caseid><pp:boilerplate><![CDATA[<p style="text-align:justify;" dir="ltr"><span style="background-color:transparent;"><strong>About HEINEKEN:&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</strong></span></p><p style="text-align:justify;" dir="ltr"><span style="background-color:transparent;">HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business.</span></p><p style="text-align:justify;" dir="ltr"><span style="background-color:transparent;">HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).</span></p><p><span style="background-color:transparent;">Most recent information is available on HEINEKEN's website:</span><a href="http://www.theheinekencompany.com/"><span style="background-color:transparent;"> <u>www.theHEINEKENcompany.com</u></span></a><span style="background-color:transparent;"> and follow us on Threads via @THEHEINEKENCOMPANY.</span></p>]]></pp:boilerplate><description><![CDATA[<ul><li><i><span style="margin:0px;padding:0px;">Arcadis, NIRAS and Royal HaskoningDHV are the latest partners to join HEINEKEN’s Integrated Net Zero Production programme (i-NZP).</span></i><span style="background-color:inherit;"><i><span style="margin:0px;padding:0px;"><sup>1</sup></span></i></span><span style="margin:0px;padding:0px;">&nbsp;</span></li><li><i><span style="margin:0px;padding:0px;">The i-NZP programme could help reduce scope 1 & 2 emissions at the sites involved by 30% by 2030, supporting HEINEKEN’s ambition to reach net zero in scope 1 and 2 by 2030.</span></i><span style="background-color:inherit;"><i><span style="margin:0px;padding:0px;"><sup>2</sup></span></i></span><span style="margin:0px;padding:0px;">&nbsp;</span></li></ul><p style="margin-left:0px;text-align:justify;"><span style="background-color:rgb(255,255,255);"><span style="margin:0px;padding:0px;">HEINEKEN, the world's most international brewer, has achieved a new milestone in its journey to Net Zero, </span><span style="margin:0px;padding:0px;text-align:justify;">signing three additional partners, Arcadis, NIRAS and Royal HaskoningDHV, for its global Integrated Net Zero Production programme. These partners will bring technical expertise to support HEINEKEN’s global ambition to reach net zero in scope 1 and 2 by 2030.</span></span><span style="background-color:inherit;"><span style="margin:0px;padding:0px;text-align:justify;"><sup>3</sup></span></span><span style="background-color:rgb(255,255,255);"><span style="margin:0px;padding:0px;text-align:justify;">&nbsp;&nbsp;</span></span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">HEINEKEN’s strategy to reduce emissions in its operations focuses on reducing the energy demand at production and logistics sites and transitioning to renewable energy. HEINEKEN will collaborate with Arcadis, NIRAS and Royal HaskoningDHV on long—term decarbonisation programmes, building on the company’s previously announced collaboration with Siemens that identified significant energy savings at a typical HEINEKEN brewery.&nbsp;</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">&nbsp;HEINEKEN will work with the four announced partners to implement specialised technology and energy solutions at more than 40 HEINEKEN sites starting in 2024, which could contribute an estimated 30% reduction in scope 1 and 2 emissions at all 75 operating companies in the programme by 2030.&nbsp;&nbsp;</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">The Integrated Net Zero Production programme was launched to help tackle the 88% of HEINEKEN’s Scope 1 and 2 emissions that come from beverage production, with the aim of establishing a cross-functional team of internal experts and external suppliers to drive progress. Together with Siemens, Arcadis, NIRAS and Royal HaskoningDHV and other strategic partners, HEINEKEN will redesign the energy systems of many of the brewer’s sites.&nbsp;&nbsp;</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">&nbsp;HEINEKEN continues to focus on concrete actions to reduce its carbon emissions, working closely with customers, consumers, and suppliers. At the end of 2023, HEINEKEN had already reduced beverage production scope 1 and 2 emissions by 34% versus 2018. &nbsp;&nbsp;In 2023 HEINEKEN’s net zero and FLAG (Forest, Land and Agriculture) targets were approved by the Science Based Targets initiative (SBTi), becoming the first global brewer to pass this sustainability milestone. For complete details on HEINEKEN’s science-based targets, </span><a href="https://sciencebasedtargets.org/companies-taking-action" target="_blank"><span style="margin:0px;padding:0px;"><u>see SBTi’s website</u></span></a><span style="margin:0px;padding:0px;">.&nbsp;</span></p><p style="margin-left:0px;text-align:left;"><span style="background-color:inherit;"><span style="margin:0px;padding:0px;"><sub>1</sub></span></span><span style="margin:0px;padding:0px;"><sub>&nbsp;Net Zero is defined by the Science Based Targets initiative (SBTi) as a minimum of 90% emissions reductions across scopes 1, 2, and 3. A maximum of 10% residual emissions that cannot be eliminated otherwise must be&nbsp; covered with permanent carbon removal and storage solutions.&nbsp;</sub></span></p><p style="margin-left:0px;"><span style="background-color:inherit;"><span style="padding:0px;text-align:left;"><sub>2</sub></span></span><span style="background-color:rgb(255,255,255);"><span style="margin:0px;padding:0px;text-align:left;"><sub>&nbsp;Based on internal estimates vs. 2022 baseline.&nbsp;</sub></span></span></p><p style="margin-left:0px;text-align:left;"><span style="background-color:inherit;"><span style="margin:0px;padding:0px;"><sub>3</sub></span></span><span style="margin:0px;padding:0px;"><sub>&nbsp;We have defined this goal as a 90% emissions reductions across scope 1 and 2. A maximum of 10% residual emissions that cannot be eliminated otherwise must be covered with permanent carbon removal and storage&nbsp; solutions.&nbsp;</sub></span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Magne Setnes, Chief Supply Chain Officer of HEINEKEN]]></pp:quotename>
                    <pp:quotetext><![CDATA[Our partners bring us expertise in their field, knowledge of the best available technology solutions and an outside-in view of the problems we are trying to solve – skills that are paramount to helping HEINEKEN achieve our ambition. Reaching Net Zero in Scope 1 &amp; 2 by 2030 cannot be accomplished in isolation. Collaboration with experts like Arcadis, NIRAS and Royal Haskoning DHV is essential to reach this milestone at the speed and scale we need.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[stories,sustainability and responsibility,Net Zero,BaBW,Sustainability]]></category>
            <pubDate>Wed, 18 Sep 2024 11:16:23 +0200</pubDate>
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                        <title>HEINEKEN Brazil announces impact business ecosystem</title>
                        <link>https://www.theheinekencompany.com/newsroom/heineken-brazil-announces-impact-business-ecosystem/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/heineken-brazil-announces-impact-business-ecosystem/</guid><pp:caseid>651062</pp:caseid><pp:subtitle>From citrus farming to the opening of recycling centers, the brewery brings together companies and entrepreneurs to address social and environmental challenges in the market</pp:subtitle><description><![CDATA[<p>HEINEKEN Brazil, the second largest brewery in the country, announces the creation of Spin, an impact business ecosystem that kicks off its operations with partnerships with leading companies in their respective fields, such as Ambipar, Rizoma Agro, Raízen, Ultragaz, Better Drinks, and Central Única das Favelas (CUFA). With an initial investment of R$ 150 million, Spin represents the brewery's biggest leap in its ESG journey since arriving in Brazil, in 2010, with a mission to go beyond beer production to contribute to the transformation and decarbonization of its value chain.</p><p>Spin starts with four pillars defined based on their relevance in the climate emergency we face: packaging circularity, regenerative agriculture, energy transition and impact brands. With distinct business models but aligned in the same commitment to generating shared value, the ecosystem is based on collaboration to develop solutions where everyone wins, the brewery, the partner companies and the society.</p><p>For HEINEKEN Brazil´s CEO, Mauricio Giamellaro, the need to rethink growth models at any cost is more urgent than ever. "Facing so many extreme events, we believe that collaboration is the best way for the transformation that needs to happen in the business world. The capital wheel can keep spinning if we are able to give a new meaning to this mechanism. Our most ambitious move starts now with Spin, which goes against traditional vertical integration models", Giamellaro states.</p><p>Impact businesses by Spin&nbsp;</p><p>• Regenerative agriculture: In partnership with Rizoma Agro, the first phase of this business model will take place in an area of over 800 hectares in the city of Itu, in the countryside of São Paulo, where the companies will produce organic citrus using nature's own technology in a productive agroforestry and regeneration system. With this solution, carbon can be sequestered from the environment and is possible to reinforce the region's water resilience and create at least 100 new jobs. The fruits will be commercialized, and the profit reinvested in expanding the business model to other regions of the country.&nbsp;</p><p>• Packaging circularity: Through a new circular system developed with Ambipar, the brewery aims to recycle more glass bottles than it currently puts on the market. The starting point of the business is to cover areas with high packaging volumes but almost no glass collection due to the high costs of reverse logistics for this material. Receiving, sorting, and processing centers will be built for the glass so that, at the end of the process, the waste can be reintegrated into the glass chain, increasing the percentage of recycled content in the brewery's bottles. This closed system ensures reverse logistics and better compensation for all links in this chain, including recyclable collectors, essential actors in this process.&nbsp;</p><p>• Impact brands: This pillar reflects the ambition to bring the socio-environmental agenda closer to consumers. Along with Better Drinks and CUFA's Favelas Business School, Spin proposes a new model of partnership with small and medium entrepreneurs where traditional financial support is replaced by sharing what each company does best. From the brewery's side, this includes access to raw materials, production lines, and an efficient distribution system. On the partners' side, the development of purpose-driven and innovative brands. In addition to mutual learning, the&nbsp;<br>partnership will increase market share for the brands, and results will be shared among the companies.&nbsp;</p><p>• Energy transition: In addition to producing beer with renewable energy, HEINEKEN Brazil already has one of the largest renewable energy platforms in the country, Heineken® Green Energy, a result of the partnership with distributors Raízen and Ultragaz, which are also now part of Spin. Within the same ecosystem, it will be possible to significantly expand the program's reach and its benefits, such as facilitating access to clean energy and reducing electricity bills for bars, restaurants and consumers.&nbsp;</p><p>"Some years of studies and discussions have led us to Spin, which now embodies our desire to ensure that growth and positive impact move together. With the initial learnings and results from this ecosystem, we hope that new companies, directly or indirectly linked to the sector, can join us to inspire solutions that are good for business and, above all, better for the planet", concludes Mauro Homem, Vice President of Sustainability and Corporate Affairs at HEINEKEN Brazil.</p>]]></description><category><![CDATA[stories,Regional,sustainability and responsibility,Environmental,Social,Net Zero]]></category>
            <pubDate>Wed, 03 Jul 2024 10:53:01 +0200</pubDate>
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                        <title>2024 Heineken Young Scientists Awards laureates announced</title>
                        <link>https://www.theheinekencompany.com/newsroom/2024-heineken-young-scientists-awards-laureates-announced/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/2024-heineken-young-scientists-awards-laureates-announced/</guid><pp:caseid>640213</pp:caseid><pp:subtitle>A tribute to four highly promising young researchers</pp:subtitle><description><![CDATA[<p><span>Amsterdam, 25 June 2024 – Econometrician Kevin ten Haaf, historian Lorena De Vita, evolutionary biologist Casper van der Kooi, and developmental psychologist Manon van Scheppingen will receive the Heineken Young Scientists Awards 2024. The jury commends the four young scientists for their outstanding work that makes them an example for other young researchers.</span></p><p><span>Charlene de Carvalho-Heineken established the Heineken Young Scientists Awards in 2010 to honour young scientific talent for their outstanding achievements. Since then, the prize has been awarded every two years to four highly promising young researchers affiliated with a Dutch university or research institute and who are working in one of the following domains: Medical/Biomedical Sciences, Humanities, Natural Sciences, and Social Sciences. Each laureate receives an unrestricted cash prize of €15,000 as a reward.</span></p><p><span><img class="image_resized image-style-align-left" style="aspect-ratio:191/auto;width:191px;" src="https://content.presspage.com/uploads/2547/157e1db2-8ba0-44fa-8c10-a61a16853373/500_kevintenhaaf3fotocreditbrambelloni.jpg?x=1719299953507" alt="Kevin ten Haaf 3, fotocredit Bram Belloni" width="191" height="auto">Laureate Heineken Young Scientists Award in the Medical/Biomedical Sciences: <strong>Kevin ten Haaf</strong></span></p><p><span>In Europe, there has long been a desire to set up lung cancer screenings. Early detection of cancer can bring many health benefits. But how can governments do this efficiently? This question is central to the research of econometrician Kevin ten Haaf (1988) of the Erasmus MC in Rotterdam. Using mathematical models, he develops personalized screening programs that help countries identify high-risk groups to effectively detect the disease in an early stage.</span></p><p>&nbsp;</p><p><span><img class="image_resized image-style-align-left" style="aspect-ratio:197/auto;width:197px;" src="https://content.presspage.com/uploads/2547/53f8df4c-0036-4f72-a299-ab4d441cd848/500_lorenadevita2fotocreditbrambelloni.jpg?x=1719299903560" alt="Lorena De Vita 2, fotocredit Bram Belloni" width="197" height="auto"></span></p><p><span>Laureate Heineken Young Scientists Award in the Humanities: <strong>Lorena De Vita</strong></span></p><p><span>Research within international relations often focuses on conflict, but historian Lorena De Vita (1987) of Utrecht University takes a different approach. She focuses not on the history of conflict itself, but on the period after. Specifically, on the reconciliation after massive human rights violations, such as the Holocaust. With this unique approach, she contributes to our contemporary understanding of the context and conditions surrounding reconciliation and repair.</span></p><p>&nbsp;</p><p><span><img class="image_resized image-style-align-left" style="aspect-ratio:197/auto;width:197px;" src="https://content.presspage.com/uploads/2547/f28d53a1-0b09-48e8-9f05-0c97cf9de2d5/500_caspervanderkooi3-fotocreditbrambelloni.jpg?x=1719299929239" alt="Casper van der Kooi 3 - fotocredit, Bram Belloni" width="197" height="auto">Laureate Heineken Young Scientists Award in the Natural Sciences: <strong>Casper van der Kooi</strong></span></p><p><span>Why do flowers and butterflies have their colours? And how have they developed? This is what evolutionary biologist Casper van der Kooi (1990) of the University of Groningen aims to find out. From his own greenhouse in Groningen, he studies how flowers and animals, such as butterflies, get their colours and how these colours are used to attract pollinators or mates. Thanks to his work, we now better understand communication between animals, as well as between plants and animals.</span></p><p>&nbsp;</p><p><span><img class="image_resized image-style-align-left" style="aspect-ratio:196/auto;width:196px;" src="https://content.presspage.com/uploads/2547/19f6c9dd-9b75-4725-92b5-18761b699d24/500_manonvanscheppingen1fotocreditbrambelloni.jpg?x=1719299941141" alt="Manon van Scheppingen 1, fotocredit Bram Belloni" width="196" height="auto">Laureate Heineken Young Scientists Award in the Social Sciences: <strong>Manon van Scheppingen</strong></span></p><p><span>It was long believed that our personality is fully developed by adulthood, but today scientists know better. Developmental psychologist Manon van Scheppingen (1988) of Tilburg University has significantly contributed to this understanding through her research on personality changes in young adults. She investigates the extent to which significant life events, such as having a child and getting married, influence personality development. Her work helps us better understand the origins and causes of differences in personalities.</span></p><p>&nbsp;</p><p>&nbsp;</p><p><span><strong>Heineken Prizes Laureates 2024</strong></span></p><p><span>The Heineken Young Scientists Awards are part of the Heineken Prizes, Netherlands’ most prestigious international science prizes. This year, the Heineken Prizes are dedicated to the prize with which it all began 60 years ago: the Dr H.P. Heineken Prize for Biochemistry and Biophysics. The awards ceremony will take place on Friday, 27 September 2024, at the Rijksmuseum in Amsterdam. In addition to the above laureates, biochemists Ruedi Aebersold and Matthias Mann will receive the Dr H.P. Heineken Prize for Biochemistry and Biophysics 2024.</span></p><p><span>The Heineken Young Scientists Awards 2022 were awarded to Laura Kervezee (Medical/ Biomedical Sciences), Fleur Jongepier (Humanities), Jordi Tura i Brugués (Natural Sciences), and Liesbeth van Vliet (Social Sciences).</span></p>]]></description><category><![CDATA[stories,Regional,sustainability and responsibility]]></category>
            <pubDate>Tue, 25 Jun 2024 09:45:00 +0200</pubDate>
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                        <title>HEINEKEN Marks Milestone with First Large-Scale Regenerative Agriculture Barley Harvest in Europe</title>
                        <link>https://www.theheinekencompany.com/newsroom/heineken-marks-milestone-with-first-large-scale-regenerative-agriculture-barley-harvest-in-europe/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/heineken-marks-milestone-with-first-large-scale-regenerative-agriculture-barley-harvest-in-europe/</guid><pp:caseid>635419</pp:caseid><pp:subtitle>Collaboration with VIVESCIA and its malt subsidiary Malteurop is HEINEKEN&#039;s first large-scale regenerative agriculture program</pp:subtitle><description><![CDATA[<p><span>HEINEKEN, the world's most international brewer, announced their first harvest of barley from a large-scale regenerative agriculture model. This is the result of the TRANSITIONS programme* and its industry coalition led by VIVESCIA, the French cooperative farming and food processing Group. This collaboration with VIVESCIA and its malt subsidiary Malteurop is HEINEKEN's first large-scale regenerative agriculture program. It focuses on an outcome-based farming approach that aims to protect and improve soil health, biodiversity, climate, and water resources while supporting farming business development.</span></p><p><span><strong>Unique upstream and downstream cooperation</strong></span><br><span>This large-scale regenerative agriculture programme represents a unique cooperation between the plant and grain sectors, upstream and downstream partners. This year, in time for the 2024 harvest, about 200 VIVESCIA member-farmers in the North-East of France joined (approximately 25,000 ha of land) TRANSITIONS. By 2025, 500 farmers are expected to be involved, and by 2026, 1,000 or even more (up to 100,000 ha of land). HEINEKEN counts on purchasing most of the barley production from participating farmers via its suppliers, aligned with its ambition to reduce its scope 3 FLAG emissions by 30% by 2030. By removing financial and technical barriers, this programme will help the growth of regenerative farming, introducing a groundbreaking model for sustainable grain production.</span><br><br><span>Three main principles stand out:</span></p><ol><li><span>First large-scale industry-led transition program in regenerative agriculture in Europe</span></li><li><span>It operates at the farm and crop rotation level, with suppliers and companies supporting and funding farmers' transitions.</span></li><li><span>It’s HEINEKEN’s first holistic, output-based program in regenerative agriculture, covering indicators and </span>measurements<span> for carbon, soil, water, air, biodiversity, and farmers' livelihoods.</span></li></ol><img src="https://content.presspage.com/uploads/2547/c216d8d2-e301-4a72-ba3a-f79642596c31/1920_raisingthebarley4.png?10000"><p><span>The regenerative agriculture volume of barley produced in this first harvest will be allocated to the French market, representing the company’s ambition to supporting local economies while fostering a globally connected supply chain.</span></p><p><span><strong>VIVESCIA Group </strong>underscored the significance of collective action and the involvement of prominent consumer brands like HEINEKEN in driving meaningful change at scale. VIVESCIA believes that achieving a large-scale agri-food transition needs collaboration and cost-sharing among all stakeholders</span></p><p><span><strong>Brew a Better World</strong></span><br><span>HEINEKEN’s Brew a Better World ambitions focus on three areas: raising the bar on environmental sustainability, accelerating social sustainability, and championing responsible consumption. Our collaboration with VIVESCIA and Malteurop contributes to HEINEKEN’S ambitions to reduce its scope 3 FLAG emissions by 30% by 2030 and to reach Net Zero across our value chain by 2040.</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Herv&eacute; le Faou, Senior Director Global Procurement at HEINEKEN]]></pp:quotename>
                    <pp:quotetext><![CDATA["Our collaboration with VIVESCIA Group and Malteurop and its subsidiaries contributes to HEINEKEN’S ambition to reduce its scope 3 FLAG emissions by 30% by 2030. Agriculture represents approximately 21% of our total carbon footprint. By investing in regenerative agriculture practices, we aim to not only reduce our environmental impact but also to strengthen the resilience of our supply chain for the future."]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Christoph B&uuml;ren, President of VIVESCIA Group declares]]></pp:quotename>
                    <pp:quotetext><![CDATA[“The word ‘transition’ means ‘going to the other side’ or ‘going from one state to another.’ Our new frontier is that of a decarbonated, productive agricultural model that protects biodiversity and is more resilient for farmers. Everything begins in the fields, with science! Tomorrow’s farming systems are being built today to protect the climate and biodiversity thanks to our experience on the ground combined with cutting-edge research and digital innovation. With VIVESCIA Cooperative’s team, we support and guide farmers towards this new frontier with a solid agronomic approach, personalised support on the ground and robust funding. The transition must take place at the level of every farm.”“With Olivier Hautin, CEO of Malteurop, I would like to warmly thank HEINEKEN for their trust and interest in our program. Together, we will continue to scale up TRANSITIONS – a program that is naturally destined to be replicated and adapted outside VIVESCIA’s cooperative heartland and beyond France, in other parts of the world. We share a common vision and ambition: to be a model for our value chains and to become a laboratory for transitions in agriculture,”&nbsp;]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Michel-Pierre FAUCON (Director of Research at UniLaSalle institute Polytechnique]]></pp:quotename>
                    <pp:quotetext><![CDATA[“The TRANSITIONS program has generated a research chair with <a href="https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.unilasalle.fr%2Fen__%3B!!Nzs7m3ul!-hoQ8l7in1G-LHGEEtQ1lnVAw2jHiUi6d65Jxkm948NCsUHPuEwsvwu_wLMj4SLrJ4Q8ep7Lh0GpsoaoyZFAVpZejSv-SzAMyR0V%24&amp;data=05%7C02%7Cfelipe.watanabe%40heineken.com%7Cc6a5801f0b314d7853ca08dc7c06dfde%7C66e853deece344dd9d66ee6bdf4159d4%7C0%7C0%7C638521616199931481%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=8HQNq1V2YQCKrGheZu68W5RBaWUHvpUIG44Xe2YY5nI%3D&amp;reserved=0" target="_blank">UniLaSalle</a> in collaboration with INRAE <i>named: “resilient farming for climate change mitigation and biodiversity”.</i> It involves experimentations, farm assessment associated to database, action research and farmers training to support them in the achievement of their agroecological objectives. The challenge for scientists, VIVESCIA experts, farmers and other stakeholders is to combine agricultural practices for climate adaptation of crops (i.e. yield stability), climate change mitigation (greenhouse gas emissions reduction) and biodiversity restoration. It requires i) to highlight the adapted cultivars to climate change under contrasting soils, sowing and fertilisation practices, and ii) to design multifunctional cropping systems from crop diversification (i.e. cover crops, intercropping, high rotational diversity with legume species) in according the soil types and agricultural territories for input reduction to conserve water and biodiversity, and reduce greenhouse gas emissions.”]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[stories,Regional,Environmental,sustainability and responsibility,BaBW,Net Zero]]></category>
            <pubDate>Thu, 06 Jun 2024 09:21:41 +0200</pubDate>
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                        <title>Heineken® Celebrates Real Hardcore Football Fans at the UEFA Women’s Champions League Final</title>
                        <link>https://www.theheinekencompany.com/newsroom/heineken-celebrates-real-hardcore-football-fans-at-the-uefa-womens-champions-league-final/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/heineken-celebrates-real-hardcore-football-fans-at-the-uefa-womens-champions-league-final/</guid><pp:caseid>631982</pp:caseid><pp:subtitle>Heineken® is refreshing perceptions of what it means to be a ‘hardcore fan’</pp:subtitle><description><![CDATA[<img src="https://content.presspage.com/uploads/2547/330ba92a-45c0-4438-a2e7-31e652ef8004/1920_fcbarcelonavolympiquelyonnais-uefawomen039schampionsleaguefinal2024select1.jpg?10000"><p style="text-align:justify;"><span>To celebrate the UEFA Women’s Champions League Final in Bilbao on 25th May at the San Mames Stadium, Heineken® is refreshing perceptions of what it means to be a ‘hardcore fan’. In an effort to counter the outdated male stereotypes that come with the term ‘hardcore fan’, we’re focusing on the true face of modern football fandom across men’s and women’s UEFA competitions, because women can be just as positively obsessed with the beautiful game.</span></p><p style="text-align:justify;"><span>Putting true fans front and centre this season, we have developed the </span><a href="https://www.fresherfootball.com/#meet-hardcore-fans"><span>Real Hardcore Fan Club</span></a><span> to share heartwarming and often outlandish stories of passionate fans that challenge the status quo to make football more inclusive for all. From nuns singing for their team on Sundays, to pets (and people!) named after football legends, the hardcore fans aren’t all who you’d think.</span></p><p style="text-align:justify;"><span>To support the rallying cry for inclusivity within football, Heineken® has been leveraging its 30+ years partnership with UEFA to help level the playing field for all football fans by tackling the issues that prevent them from having an enjoyable, inclusive experience.</span></p><p style="text-align:justify;"><span>Since becoming a sponsor of the UEFA Women’s Champions League in 2021, we have looked to continually challenge stereotypes and exclusionary behaviour that says football is for men only, from our 2023 campaign “</span><a href="https://www.youtube.com/watch?v=0m85z3mzVxQ"><span>Cheers To All Fans… Men Included</span></a><span>” to this year’s "</span><a href="https://www.youtube.com/watch?v=5hjTBDj3JdA"><span>Cheers To The Real Hardcore Fans</span></a><span>”.</span></p><p style="text-align:justify;"><span>To support this message Heineken® created </span><a href="https://www.youtube.com/watch?v=aQ8Gb4b1kE8&t=7s"><span>‘The Social Swap’</span></a><span> which highlighted and addressed gender bias in football by tackling online toxicity. We asked ex-players and pundits, Jill Scott MBE and Gary Neville to switch social accounts in secret to prove they were being judged unfairly on their opinion because of their gender.</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Jill Scott MBE, Former Lioness and Heineken&reg; Football Ambassador ]]></pp:quotename>
                    <pp:quotetext><![CDATA[<i>It makes me so happy to see women’s football growing at the rate it is, the increase in female players, the massive number of female fans and the public view of the sport changing. That’s why I love how Heineken® is using their weight in the football world to drive positive change making the space inclusive for all fans, no matter who they are.</i>]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Nabil Nasser, Global Head of Heineken&reg; Brand ]]></pp:quotename>
                    <pp:quotetext><![CDATA[<i>It’s a real privilege to present campaigns that champion women’s football and celebrate the diverse group of people who call themselves hardcore fans. We’re proud to help drive one of the fastest growing sports of today, and we’ll continue to break down stereotypes to show there is a place at the game for everyone who lives and breathes the sport</i>.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[stories,sustainability and responsibility,Heineken brand,our brands,Social,Responsible]]></category>
            <pubDate>Mon, 27 May 2024 13:10:57 +0200</pubDate>
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                <pp:imageOriginal>https://content.presspage.com/uploads/2547/c00b8a3f-5792-49a4-8af9-ffeea3aaebcc/fcbarcelonavolympiquelyonnais-uefawomen039schampionsleaguefinal2024select2.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[FC Barcelona v Olympique Lyonnais - UEFA Women&amp;#039;s Champions League Final 2024 Select 2]]></pp:imageTitle></item><item>
                        <title>HEINEKEN UK launches The &#039;Ross Kemp Behind Bars&#039; campaign</title>
                        <link>https://www.theheinekencompany.com/newsroom/heineken-uk-launches-the-ross-kemp-behind-bars-campaign/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/heineken-uk-launches-the-ross-kemp-behind-bars-campaign/</guid><pp:caseid>631863</pp:caseid><pp:subtitle>Actor, journalist and documentary maker, Ross Kemp, visits great pubs up and down the country</pp:subtitle><description><![CDATA[<p style="text-align:justify;"><span>Actor, journalist and documentary maker, Ross Kemp, has joined forces with HEINEKEN UK to showcase the benefits of its industry leading SmartDispense® cellar technology in a highly engaging video series launching later this month.</span></p><p style="text-align:justify;"><span>The new campaign, </span><i><span>Ross Kemp Behind Bars</span></i><span>, will follow Kemp as he visits great pubs up and down the country to find out how SmartDispense® helps licensees save over 20,000 pints per year of beer, cider, water and gas, and deliver the perfect pint every time.</span></p><p style="text-align:justify;"><span>It comes in response to new research showing the importance of serving great quality beer, with 60% of Brits admitting they have left a pub after one drink because they were unsatisfied with the quality of the serve</span><a href="#_ftn1"><span>[1]</span></a><span>. Furthermore, 12% claim that when served a bad pint they won’t finish it and just leave</span><a href="#_ftn2"><span>[2]</span></a><span>. The survey also shows that drink quality is the leading reason Brits would recommend a pub to others (31%)</span><a href="#_ftn3"><span>[3]</span></a><span>, while 54% of pub-goers claim they are more likely to go to a pub if they know the venue had invested in equipment that could better ensure quality pints</span><a href="#_ftn4"><span>[4]</span></a><span>.</span></p><p style="text-align:justify;"><i><span>Ross Kemp Behind Bars </span></i><span>will kick off on 14<sup>th</sup> May, with the launch of the first episode in the video series, across SmartDispense® digital channels. As part of the campaign, licensees across the UK will get the chance to win a shift from Ross who will visit the winning venue to serve refreshingly chilled beer and cider to their customers. Anyone signing up to install a SmartDispense® draught system in May, June and July will be entered into the prize draw.</span></p><p style="text-align:justify;"><span>The </span><i><span>Ross Kemp Behind Bars</span></i><span> campaign will also directly engage with drinkers to remind pub-goers of the hard work that goes into making each pint perfect. The consumer outreach will be supported by a high impact competition and amplification through digital and social channels. &nbsp;&nbsp;</span></p><p style="text-align:justify;"><span>As well as ensuring the perfect pint is poured every time, SmartDispense® enables licensees to save 85% of beer, cider, water and cleaning materials*. It also requires fewer line cleans per year, which ultimately saves time, all while increasing the yield of every keg of beer.&nbsp;</span></p><p style="text-align:justify;"><span>For more information on HEINEKEN SmartDispense® and the prize draw, visit https://smartdispense.heineken.co.uk/events/behind-bars/</span></p><hr><p><a href="#_ftnref1"><span>[1]</span></a><span> 455 Respondents - Nat Rep LDA+ L1M Pub/Bar Visiting Audience: Toluna Panel</span></p><p><a href="#_ftnref2"><span>[2]</span></a><span> 455 Respondents - Nat Rep LDA+ L1M Pub/Bar Visiting Audience: Toluna Panel</span></p><p><a href="#_ftnref3"><span>[3]</span></a><span> 455 Respondents - Nat Rep LDA+ L1M Pub/Bar Visiting Audience: Toluna Panel</span></p><p><a href="#_ftnref4"><span>[4]</span></a><span> 455 Respondents - Nat Rep LDA+ L1M Pub/Bar Visiting Audience: Toluna Panel</span></p>]]></description><category><![CDATA[stories,Regional,sustainability and responsibility,Environmental,Net Zero]]></category>
            <pubDate>Wed, 15 May 2024 16:49:41 +0200</pubDate>
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                        <title>HEINEKEN France launches Project Circle</title>
                        <link>https://www.theheinekencompany.com/newsroom/heineken-france-launches-project-circle/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/heineken-france-launches-project-circle/</guid><pp:caseid>629051</pp:caseid><pp:subtitle>How to use Brewers’ Spent Grain to Maximise Circularity</pp:subtitle><description><![CDATA[<p><span style="text-align:start;">HEINEKEN France is proud to announce the launch of Project Circle. This is the first global initiative of its kind, aimed at maximizing circularity within the brewery &nbsp;and reducing the carbon footprint of its production sites.</span> As part of the company's commitment to its global sustainability goals, Project Circle focuses on revaluing brewers' spent grain (BSG) to create a more sustainable brewing process.</p><p style="margin-left:0px;text-align:start;">BSG, the solid residue left after brewing cereals, has traditionally been viewed as waste. However, HEINEKEN France sees it as a valuable resource and an opportunity for innovation. Through Project Circle, HEINEKEN France is pioneering new methods to upcycle BSG, reducing waste and carbon emissions in the process.</p><p style="margin-left:0px;text-align:start;">"Brew a Better World" is more than a slogan for us; it's a guiding principle that drives our actions. By 2030, we aim to achieve net zero scope 1 and 2 carbon emissions, and by 2040, net zero across our entire value chain. Maximizing circularity within our production processes is essential to reaching these ambitious goals, and Project Circle is a step forward in that direction," said Pascal Gilet, President of HEINEKEN France.</p><p style="margin-left:0px;text-align:start;">Project Circle utilizes innovative technology to separate BSG into fibers and proteins, which are then repurposed for various applications. Proteins are refined to over 70% concentration for potential food-related uses, while fibers are used to produce renewable energy. This closed-loop system not only reduces waste but also contributes to the decarbonization of HEINEKEN's breweries.</p><p style="margin-left:0px;text-align:start;">The first phase of Project Circle is currently being implemented at HEINEKEN France's brewery in Mons-en-Barœul, with full operation expected by 2025. <span>For the pilot site, an estimated 50% CO2 reduction in scope 1 thermal energy could be achieved by replacing natural gas with renewable energy from fibres (preliminary assessment from third-party).&nbsp;</span></p><p style="margin-left:0px;text-align:start;">HEINEKEN France's commitment to sustainability extends beyond its operations. The company aims to equip six additional breweries with Project Circle by 2027, furthering its impact on reducing carbon emissions and promoting circularity within the brewing sector.</p><p style="margin-left:0px;text-align:start;">Project Circle is made possible through partnerships with key organizations, including the LIFE Programme, Duynie Feed, IDEX, and Yilkins Drying Solutions. These collaborations are vital to the success and scalability of the project, ensuring its positive impact on both the environment and the brewing industry.</p><p style="margin-left:0px;text-align:start;">For more information about Project Circle and HEINEKEN France's sustainability initiatives, visit: <a href="https://www.heinekenfrance.fr/nos-actions1/projet-circle/">Projet Circle - Heineken France Heineken France</a></p>]]></description><category><![CDATA[stories,Regional,sustainability and responsibility,Environmental,Circularity]]></category>
            <pubDate>Wed, 01 May 2024 10:40:14 +0200</pubDate>
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                        <title>Earth Day 2024</title>
                        <link>https://www.theheinekencompany.com/newsroom/earth-day-2024/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/earth-day-2024/</guid><pp:caseid>629163</pp:caseid><description><![CDATA[<p><span>At The HEINEKEN Company, we think in generations and this is why our Brew a Better World strategy puts sustainability and responsibility front and centre of our business. Transitioning to a circular economy is a must if we plan to be here for many generations to come.&nbsp;</span></p><p>Our circularity strategy requires a holistic approach and engagement with stakeholders &nbsp;across the entire value chain to unlock opportunities to boost the circular economy. Our goal is to turn waste into value and close material loops throughout the value chain by 2030.&nbsp;</p><p><span>Our strategy is built on three pillars:&nbsp;</span><br><span>Reuse: We continue to transition from one-way packaging to reusable formats, reducing the need for new materials. Our 2030 goal: 43% of volumes sold in reusable format</span><br>&nbsp;</p><p><span>Recycled Content: elevating recycling rates, fostering collaboration and closing the loop to increase % of recycled materials in our packaging and reduce the amount of virgin material. Our 2030 goal: 50% recycled content in bottles and cans&nbsp;</span><br>&nbsp;</p><p><span>Recyclable by Design: We want to make our packaging recyclable by design so consumers can recycle and help us close the loop. Our 2030 goal: 99% of all packaging is recyclable by design</span></p><p>Read more in our annual report: <a href="https://www.theheinekencompany.com/our-company/our-2023-annual-report" target="_blank">https://www.theheinekencompany.com/our-company/our-2023-annual-report</a></p>]]></description><category><![CDATA[stories,Environmental,Circularity,sustainability and responsibility]]></category>
            <pubDate>Mon, 22 Apr 2024 08:04:21 +0200</pubDate>
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                        <title>HEINEKEN and the Rijksmuseum extend partnership for two years</title>
                        <link>https://www.theheinekencompany.com/newsroom/heineken-and-the-rijksmuseum-extend-partnership-for-two-years/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/heineken-and-the-rijksmuseum-extend-partnership-for-two-years/</guid><pp:caseid>628004</pp:caseid><pp:subtitle>HEINEKEN and the Rijksmuseum today announced the extension of their existing partnership until the end of 2025.</pp:subtitle><pp:summary><![CDATA[<p style="margin-left:-1.0pt;"><span>HEINEKEN and the Rijksmuseum today announced the extension of their existing partnership until the end of 2025. This means that the Amsterdam-based brewer will remain closely connected to the Rijksmuseum for the next two years.</span></p>]]></pp:summary><description><![CDATA[<p style="margin-left:-1.0pt;"><span>The partnership between HEINEKEN and the Rijksmuseum is based on a shared vision of bringing people together in a special way and allowing (future) culture enthusiasts to enjoy art and history.</span></p><p style="margin-left:-1.0pt;"><span>In recent years, HEINEKEN and the Rijksmuseum have successfully collaborated in organizing exclusive events aimed at young adults, such as the Heineken Music Sessions and the Rijksmuseum NEXT Garden Party. In the coming years, HEINEKEN and the Rijksmuseum will continue to create opportunities to engage this important target audience.</span></p><p style="margin-left:-1.0pt;"><span>Both globally renowned brands have been partners since 2013, the year the Rijksmuseum reopened its doors after a complete renovation. On that occasion, beer bottles were designed featuring works from the collection. However, the history of HEINEKEN and the Rijksmuseum goes back even further, to the end of the 19th century. Gerard Adriaan Heineken, at the time a member of the Amsterdam City Council, was closely involved in the construction of the Rijksmuseum, which is located just a stone's throw away from the brewery on Stadhouderskade (now known as the Heineken Experience).</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Dolf van den Brink, CEO of HEINEKEN ]]></pp:quotename>
                    <pp:quotetext><![CDATA[We are delighted and proud to extend the partnership between the Rijksmuseum and HEINEKEN and continuing our rich shared history. The Rijksmuseum is an icon of the Netherlands and plays an essential role in introducing new audiences to the world of art and culture. HEINEKEN, born and raised in Amsterdam, is happy to actively contribute to this mission of bringing people together and allowing them to enjoy special moments.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Taco Dibbits, Director of the Rijksmuseum ]]></pp:quotename>
                    <pp:quotetext><![CDATA[The relationship between HEINEKEN and the Rijksmuseum goes back more than 150 years. I am proud that together we are introducing a broad group of (future) culture enthusiasts to art and history.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[stories,Social,sustainability and responsibility]]></category>
            <pubDate>Wed, 17 Apr 2024 10:04:00 +0200</pubDate>
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                        <title>HEINEKEN Ireland&#039;s Pub Museums</title>
                        <link>https://www.theheinekencompany.com/newsroom/heineken-irelands-pub-museums/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/heineken-irelands-pub-museums/</guid><pp:caseid>627518</pp:caseid><pp:subtitle>Visit the past, help preserve the future</pp:subtitle><pp:summary><![CDATA[<p><span style="background-color:rgb(255,255,255);"><span style="text-align:start;">Irish pubs are the beating heart of Ireland’s social scene, the soul of Irish culture, where stories and conversations resound within their walls. These pubs are cultural landmarks, and Heineken believes they should be treated as such. To help preserve these historical Irish pubs, HEINEKEN Ireland is transforming them into museums.&nbsp;</span></span></p><p><span style="background-color:rgb(255,255,255);"><span style="text-align:start;">Visit the virtual exhibitions to learn more about the collections that are housed within these great Irish pubs.</span></span></p>]]></pp:summary><description><![CDATA[<p><span>The ‘Heineken Pub Museum’ initiative invites visitors to embark on a digital journey through time, unlocking stories by scanning QR codes on artefacts within the pubs. By blending the heritage of these pubs alongside modern AR technology, we are showcasing the inimitable ability of the Heineken Brand to bring people together to celebrate good times.</span></p><p><span>This campaign also shines a light on the opportunities and resources afforded to pubs by gaining official ‘Museum Accreditation’ – in conjunction with the Irish Heritage Council – further helping to preserve pubs of historical significance, so they can be enjoyed for generations to come.</span></p><p><span>read more: </span>https://www.heineken.com/ie/en/pub-museums&nbsp;</p>]]></description><category><![CDATA[stories,Heineken brand,our brands,sustainability and responsibility,Social,International Brands,Low and No Alcohol]]></category>
            <pubDate>Thu, 11 Apr 2024 15:58:11 +0200</pubDate>
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                        <title>Heineken® asks who&#039;s the best driver in Mexico</title>
                        <link>https://www.theheinekencompany.com/newsroom/heineken-asks-whos-the-best-driver-in-mexico/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/heineken-asks-whos-the-best-driver-in-mexico/</guid><pp:caseid>626113</pp:caseid><pp:subtitle>The answer is the same as everywhere else: The one who doesn&#039;t drink when driving</pp:subtitle><description><![CDATA[<p>The newest local spin to Heineken<span style="background-color:rgb(255,255,255);"><span style="text-align:left;">®'s global “When You Drive Never Drink”, HEINEKEN Mexico brings their local hero Checo </span></span><span dir="ltr">Pérez to the steering wheel - literally!&nbsp;</span></p><p><span dir="ltr">Checo (or Chec0.0) partnered with Heineken</span><span style="background-color:rgb(255,255,255);"><span style="text-align:left;">®</span></span><span dir="ltr"> 0.0 to, once again reiterate that the best driver is the one who is not drinking.</span></p><p><span dir="ltr">In this stunt, Perez pranks Mexican consumers that were waiting for an Uber.&nbsp;</span></p><p><span dir="ltr">Read more how we are raising the bar on responsible consumption </span><a href="https://www.theheinekencompany.com/sustainability-and-responsibility/responsible" target="_blank"><span dir="ltr">here</span></a><span dir="ltr">.&nbsp;</span></p>]]></description><category><![CDATA[stories,Regional,sustainability and responsibility,Responsible,Heineken brand,our brands]]></category>
            <pubDate>Thu, 28 Mar 2024 11:00:25 +0100</pubDate>
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                        <title>World Water Day 2024 at HEINEKEN</title>
                        <link>https://www.theheinekencompany.com/newsroom/world-water-day-2024-at-heineken/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/world-water-day-2024-at-heineken/</guid><pp:caseid>625272</pp:caseid><pp:subtitle>Throughout our 160-year history, water has been a constant area of focus.</pp:subtitle><description><![CDATA[<p><span>Throughout our 160-year history, water has been a constant area of focus. Back in 1864, when Gerard Adriaan Heineken opened the first Heineken brewery in Amsterdam, clean water supply was also established for the local communities because businesses can only thrive when our communities do well.&nbsp;</span><br><span>Fast forward to today, </span><a href="https://www.theheinekencompany.com/sustainability-and-responsibility/environmental/towards-healthy-watersheds" target="_blank"><span>water continues to be a priority for us.</span></a><span> This year's World Water Day theme "Water for Peace" bring attention to the role water plays in the stability and well-being of communities in water stressed areas around the world. Our strategy towards healthy watersheds aims to protect and restore the watersheds from which we source our water.&nbsp;</span><br><span>We have been continuously improving our water usage and aim to be as efficient as possible in our production process. To increase water security in the communities, we focus on nature-based solutions like large-scale reforestation and rain water harvesting. Our ambition is to fully balance and replenish 100% of water used for our products back to the watershed by 2030 through multi-year water balancing activities and collective action in water-stressed sites. Some of our performance highlights include:</span></p><ul><li><span style="margin:0px;padding:0px;"><strong>Water efficiency:</strong>&nbsp;<strong>36 %</strong>&nbsp;improvement (vs. 2008), currently at 3.0 (hl/hl) in our breweries in water-stressed areas and</span><span style="background-color:rgb(255,255,255);"><span style="margin:0px;padding:0px;">3.2 hl/hl&nbsp;</span></span><span style="margin:0px;padding:0px;">worldwide.</span><br>&nbsp;</li><li><span><strong>Water balancing</strong>:&nbsp;<strong>28 of our 32&nbsp;</strong>sites in water-stressed areas had active watershed replenishment programmes in place, including large-scale reforestation efforts in Vietnam and Nigeria.</span></li></ul><p><span>Read more about our ambitions on “Healthy Watersheds” &nbsp;</span><a href="https://www.theheinekencompany.com/sustainability-and-responsibility/environmental/towards-healthy-watersheds" target="_blank"><span>here </span></a><span>and progress in </span><a href="https://www.theheinekencompany.com/our-company/our-2023-annual-report" target="_blank"><span>our annual report</span></a><span>.</span><br>&nbsp;</p>]]></description><category><![CDATA[stories,Environmental,sustainability and responsibility,Healthy Watersheds]]></category>
            <pubDate>Thu, 21 Mar 2024 15:31:28 +0100</pubDate>
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                        <title>HEINEKEN and The Junta de Andalucia Renew Its Agreement to Protect Doñana&#039;s Water</title>
                        <link>https://www.theheinekencompany.com/newsroom/heineken-and-the-junta-de-andalucia-renew-its-agreement-to-protect-donanas-water/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/heineken-and-the-junta-de-andalucia-renew-its-agreement-to-protect-donanas-water/</guid><pp:caseid>625102</pp:caseid><pp:subtitle>HEINEKEN Spain and the Regional Government of Andalusia have renewed its agreement for the Doñana project to continue working on the environmental conservation of this Biosphere Reserve.</pp:subtitle><description><![CDATA[<ul><li style="text-align:justify;"><span><strong>With a total investment of almost half a million euros, and despite the drought, HEINEKEN Spain </strong></span><span style="background-color:white;"><strong>replenishes 1,000 million litres of water to Doñana every year and </strong></span><span><strong>contributes to creating oasis of biodiversity in this Biosphere Reserve.</strong></span></li><li style="text-align:justify;"><span><strong>The agreement supports the continuity of the Doñana Project with the maintenance of the restored lagoons and improvements in its ecosystem.</strong></span></li><li style="text-align:justify;"><span style="background-color:white;"><strong>Thanks to its actions in terms of water, </strong><span><strong>HEINEKEN Spain </strong></span><strong>has managed to reduce water usage per litre of beer brewed by 41% since 2008</strong></span></li></ul><p><span>HEINEKEN Spain and the </span><span style="background-color:white;"><span>Regional Government of Andalusia have renewed its agreement for the Doñana project to continue working on the environmental conservation of </span>this Biosphere Reserve. This program, which started in 2016 and is to be continued until the end of 2026, is an example of public-private collaboration that also involves the Guadalquivir Hydrographic Confederation and the NGO SEO/BirdLife. This programme not only is set to maintain the lagoons, but will also contribute to the creation of an oasis of biodiversity in the surroundings of one of the richest wetlands in Andalusia and Spain.</span></p><p style="text-align:justify;"><span style="background-color:white;">With an investment of more than 370,000 euros</span><span>&nbsp;</span><span style="background-color:white;"> to date, a figure that will increase to almost half a million over the following two years, the actions in Doñana have made <span>HEINEKEN Spain the first brewer </span>in Spain to replenish more water to its source of origin than all contained in its beers: <strong>more than 1,900 million litres of water each year – 1,000 of them in Andalusia, as certified</strong> by the University of Granada and certified by DNV.</span></p><p style="text-align:justify;"><span>An amount that can increase in rainy seasons such as those of <strong>this hydrographic year, which in just five months</strong> -from September 2023 to the end of February 2023 <strong>has already accumulated 718 million litres</strong>.</span></p><p style="margin-left:0cm;text-align:justify;"><span style="background-color:white;"><strong>Decidedly with Doñana since 2016</strong></span></p><p style="text-align:justify;"><span style="background-color:white;"><span>HEINEKEN Spain's work </span>in the Doñana area began with <strong>the restoration of four wetlands:</strong> the lagoons of Dehesa de Abajo, Pardillas, San Lázaro and El Lince, improving their water and ecological functionality. Once the semi-permanent nature of these lagoons has been guaranteed, the brewery has focused on maintaining their condition to make good use of the rainfall and increase the water they store, as well as favouring their public use by adapting the area to make it more attractive to visit.</span></p><p style="text-align:justify;"><span style="background-color:white;">In addition to collecting all the rainwater in the area, with <strong>more than 718 million liters</strong> during the current hydrographic year, it has contributed to the improvement of habitats of species in danger of extinction (aquatic species such as the marbled teal and mammals such as the lynx, which breed in these lagoons). With the implementation of the new agreement signed by HEINEKEN Spain and the Regional Government of Andalusia, the Doñana Project will incorporate <strong>innovations such as the installation of dovecotes and shelters for bats</strong>, an animal of great value according to the UN for its role in mitigating climate change, the recovery of wetlands and the control of mosquito pests.</span></p><p style="margin-left:0cm;text-align:justify;"><span style="background-color:white;"><strong>A triangular strategy based on efficiency, circularity and compensation</strong></span></p><p style="text-align:justify;"><span style="background-color:white;">Water is a priority for HEINEKEN worldwide, which is reinforced in countries with high water stress such as Spain, where the company brews beers such as Amstel, Cruzcampo, Heineken® or El Águila. Water <span>is an </span>essential resource for brewing beer. And since 95% of beer is water, the company is determined at protecting with a triangular strategy, through efficiency, circularity and compensation.</span></p><p style="text-align:justify;"><span style="background-color:white;"><span>The roadmap starts in its factories, with an ambitious <strong>efficiency plan by HEINEKEN Spain</strong> that <strong>in the last fifteen years – since 2008 – has allowed it to reduce water consumption per litre of beer brewed by 41%. It currently uses 2.9 litres per litre of beer produced and will continue to work to bring this figure down to 2.6 litres by 2025</strong></span>, almost half of what it used in 2008 (<span>4.9 litres</span>). A goal that it has already achieved at its brewery in Seville and<span> that it aspires to achieve at a national level <strong>five years before </strong>the date that HEINEKEN has set itself at a global level in countries with water stress</span>.</span></p><p style="text-align:justify;"><span style="background-color:white;">The second side of the triangle is <strong>circularity, </strong>with a double objective. On the one hand, to ensure the treatment of 100% of the water used in cleaning and maintenance processes (1.4 litres per litre of beer brewed) to replenish it to the environment with the necessary quality. And on the other hand, to make it possible for other nearby industries, farmers and nature itself to reuse treated water through its recovery and recycling.</span></p><p style="text-align:justify;"><span style="background-color:white;">But there is a part of the water, the one contained in the beer itself (1 liter) and the one that evaporates in the brewing process (0.5 liters), that HEINEKEN cannot stop consuming. That is why the company integrates the concept of <strong>compensation </strong>into its strategy and invests in nature-based solutions to replenish water that it cannot reduce, purify or reuse in its basins of origin. With its <strong>projects in Doñana, the Albufera and the banks of the Jarama</strong>, it replenishes more than 1,900 million litres of water a year <strong>to the river basins that feed its factories in Seville, Jaén, Valencia and Madrid</strong></span><a href="#_edn1"><span style="background-color:white;"><span><strong>[i]</strong></span></span></a><span style="background-color:white;">. An amount higher than the target that had been set (1,500 million) and that in hydrographic years such as the current <strong>one has already reached 1,432 million liters in just five months</strong></span><a href="#_edn2"><span style="background-color:white;"><span><strong>[ii]</strong></span></span></a><span style="background-color:white;"><strong>. </strong>The impact of these projects, developed together with public administrations, associations, universities, NGOs and volunteers, represents improvements in terms of water and in the biodiversity of restored ecosystems.</span></p><hr><p><a href="#_ednref1"><span>[i]</span></a><span> Compensation accredited by the University of Granada, the Polytechnic University of Valencia and the Complutense University of Madrid, which is certified by the independent consulting firm LimnoTech, which specialises in environmental engineering and water resources.</span></p><p><a href="#_ednref2"><span>[ii]</span></a><span> 718 million litres of water with the Doñana Project, 214 million litres with Albufera and 500 million litres with Jarama.</span></p>]]></description><category><![CDATA[stories,Environmental,Regional,sustainability and responsibility,Healthy Watersheds]]></category>
            <pubDate>Wed, 20 Mar 2024 15:41:50 +0100</pubDate>
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                        <title>HEINEKEN and CSIN open world&#039;s largest solar thermal plant with innovative Fresnel technology for industrial use in Spain</title>
                        <link>https://www.theheinekencompany.com/newsroom/heineken-and-csin-open-worlds-largest-solar-thermal-plant-with-innovative-fresnel-technology-for-industrial-use-in-spain/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/heineken-and-csin-open-worlds-largest-solar-thermal-plant-with-innovative-fresnel-technology-for-industrial-use-in-spain/</guid><pp:caseid>622754</pp:caseid><pp:subtitle>In 2020 HEINEKEN Spain became the first Spanish brewery with 100% renewable electricity</pp:subtitle><description><![CDATA[<p><span style="background-color:white;">HEINEKEN and CSIN (Solatom Indertec Company) have opened the world's largest solar thermal plant in Quart de Poblet (Valencia, Spain) featuring state-of-the-art Fresnel<sup>1</sup> technology for industrial use. This innovative Fresnel technology plays a crucial role in transitioning to renewable thermal energy, aligning with HEINEKEN’s ambition of achieving net-zero emissions across its value chain by 2040. Built in a record time of just eight months, this solar thermal plant is expected to reduce approximately 1,300 tons of CO2 emissions annually. By the end of 2024, the Valencia brewery aims to operate on 42% renewable energy (both electrical and thermal).</span></p><p><span style="background-color:white;"><strong>Carmen Ponce, Corporate Affairs Director HEINEKEN Spain: </strong>“In 2020 HEINEKEN Spain became the first Spanish brewery with 100% renewable electricity. And we aim to make all the energy we use in production renewable, with projects such as the two solar thermal plants that we have opened in the last six months, first in our brewery in Seville and now in Valencia.”</span><br>&nbsp;</p><p><span style="background-color:white;"><strong>Miguel Frasquet, technical director of CSIN:</strong> “In Spain we have the technology, we have the talent and the solar resource to lead industrial decarbonization in Europe. The Valencia solar thermal plant is an example that companies like HEINEKEN are willing to take the first step and lead the change.”</span></p><p><span><strong>Promising cutting-edge technology&nbsp;</strong></span><br><span style="background-color:white;">The innovative solar technology used in the project is called linear Fresnel. The linear Fresnel, or simply Fresnel, helps to capture solar radiation and concentrate it to generate steam through turbines. Compared to renewable electricity solutions like solar panels and wind turbines, the renewable solutions for thermal energy are still in their early stages. HEINEKEN views the first use of Fresnel technology on an industrial scale as a promising step to enable the company to reach its net zero ambitions.</span></p><p><span style="background-color:white;">At the HEINEKEN brewing facility in Quart de Poblet, this translates into a solar field with 6,000 m2 of mirrors and 182 Fresnel modules. This is how peak power is achieved of 4MW thermal that covers 10% of the steam demand of this Valencian brewery. In addition, its 1.5MWh storage allows it to operate in transients and store part of the energy produced during weekends.</span></p><p><span>1 Source: Data base of research center AEE INTEC (</span><a href="https://energieatlas.aee-intec.at/index.php/view/map?repository=ship&project=ship_edit"><span>https://energieatlas.aee-intec.at/index.php/view/map?repository=ship&project=ship_edit</span></a><span>)</span></p><p><span style="background-color:white;">This launch follows </span><a href="https://www.theheinekencompany.com/newsroom/heineken-spain-and-engie-spain-launch-the-largest-industrial-solar-thermal-plant-in-europe/"><span style="background-color:white;">last year's announcement that HEINEKEN Spain and Engie opened the largest industrial solar thermal plant in Europe</span></a><span style="background-color:white;">. Both milestones are part of HEINEKEN Spain's commitment to brewing its beers with 100% renewable energy by 2025.</span></p><p><span style="background-color:white;"><strong>Brew a Better World</strong></span></p><p><span style="background-color:white;">HEINEKEN’s </span><a href="https://www.theheinekencompany.com/sustainability-and-responsibility/our-progress"><span style="background-color:white;">Brew a Better World</span></a><span style="background-color:white;"> ambitions </span><span>focuses on three areas: raising the bar on environmental sustainability, accelerating social sustainability and championing responsible consumption.</span><span style="background-color:white;"><span> Achieving them will require significant investment, committed execution, continuous learning and bold collaboration. Strategic global and local partnerships – like the ones with CSIN and Engie - will help to shape actions, refine the approach and scale positive impact.</span></span></p>]]></description><category><![CDATA[stories,Net Zero,Environmental,Regional,sustainability and responsibility]]></category>
            <pubDate>Tue, 05 Mar 2024 15:33:40 +0100</pubDate>
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                        <title>HEINEKEN South Africa moving to 65% returnable glass for beer portfolio in 2024</title>
                        <link>https://www.theheinekencompany.com/newsroom/heineken-south-africa-moving-to-65-returnable-glass-for-beer-portfolio-in-2024/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/heineken-south-africa-moving-to-65-returnable-glass-for-beer-portfolio-in-2024/</guid><pp:caseid>622509</pp:caseid><description><![CDATA[<p style="text-align:start;">HEINEKEN, the renowned global premium beer maker, has invested R2.3bn in its returnable bottling programme in South Africa, more than doubling its share of returnable beer bottles. The move, which will see the Heineken® beer brand move into returnable glass, aligns to the company’s global ambition of net zero carbon by 2040 as per the Dutch Brewers’ “<i>Brew a Better World</i>” strategy.</p><p style="text-align:start;">Heineken® beer, which has the same bottle design in 190 countries world-wide, will break with tradition unveiling a bold new design for its returnable bottle in South Africa, a change not made anywhere else in the world. The 650ml returnable bottle, dubbed the “<i>Star Bottle</i>” features the iconic Heineken® star on its body with the Heineken name deep etched into the glass.</p><p style="text-align:start;">Jordi Borrut, Managing Director of HEINEKEN Beverages, shares his enthusiasm: “<i>This is an important decision for our global business, with the first returnable Heineken bottle to be sold on South African soil. Sustainability is a journey, and we are starting with a few footsteps in the right direction”.</i></p><p style="text-align:start;">HEINEKEN continues to demonstrate its dedication to sustainable business practices: In 2022 the company invested in a cutting-edge water reclamation facility and a state-of-the-art solar power plant with over 14,000 panels for its Sedibeng brewery, achieving an energy generation capacity of 6.5 megawatts, reducing the brewery’s carbon emissions by approximately 30%.</p><p style="text-align:start;">Among its ambitions, the company aims to reach net zero carbon emissions across its value chain by 2040, which would position HEINEKEN 10 years ahead of the 2050 Paris Climate Agreement target, making the company the first global brewer to commit to such an ambitious timeline.</p><p style="text-align:start;">With the launch of its returnable bottle, Heineken will be opening several Heineken® Green Zones - a collection of open parks and meadows complemented by food and flower gardens, as well as creative arts spaces in communities across the country, including Phillipi, Cape Town, Eldorado Park, and Lawley in Johannesburg. This initiative aims to promote sustainability-driven behaviors within communities and provide essential recreational areas that integrate food gardens and inspiring art installations. The initiative will be run in partnership with GreenPop, a group dedicated to reforestation and urban green zones in Sub-Saharan Africa.&nbsp; The company aims to complete 5 green zones in the first half of 2024 covering over 30,000 square meters of indigenous plants.</p><p style="text-align:start;">“<i>The Heineken Returnable Star bottle isn't just about clearing glass; we should always push ourselves to do more to create sustainable change in the communities where our business operates. The Heineken Green Zones are another way in which we can achieve that ambition</i>,” explains Borrut. HEINEKEN has joined a number of global sustainability and net-zero initiatives, including the Climate Group's RE100 program, We Mean Business Coalition, the Race to Zero movement, the Business Ambition for 1.5C, and the Climate Pledge.</p><p style="text-align:start;">"<i>We recognise that sustainability is non-negotiable globally and we remain committed to maintaining sustainable business operations, and the introduction of the new Heineken returnable bottle, along with the investment in the Green Zones, marks small but meaningful steps in the right direction</i>,” says Borrut.</p>]]></description><category><![CDATA[stories,Net Zero,Environmental,Regional,Heineken brand,sustainability and responsibility]]></category>
            <pubDate>Mon, 04 Mar 2024 12:55:00 +0100</pubDate>
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                        <title>HEINEKEN announces first cross-border electric freight journey in partnership with Einride</title>
                        <link>https://www.theheinekencompany.com/newsroom/heineken-announces-first-cross-border-electric-freight-journey-in-partnership-with-einride/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/heineken-announces-first-cross-border-electric-freight-journey-in-partnership-with-einride/</guid><pp:caseid>620190</pp:caseid><description><![CDATA[<img src="https://content.presspage.com/uploads/2547/5ee72b18-4c9c-4ae1-a524-8af3f43ca09d/1920_heineken-einride-7.png?10000"><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;"><strong>Amsterdam, 8 February 2024 </strong>– HEINEKEN and Einride are embarking on their first cross-border journey to reshape freight mobility. By introducing electric freight operations powered by renewable electricity between HEINEKEN’s Den Bosch brewery in the Netherlands and the Duisburg distribution centre in Germany, the companies will cut CO² emissions by ~930 tonnes per year, taking a first step in the transition to decarbonised transport practices. This is in line with HEINEKEN’s ambition to reach net-zero carbon emissions in the value chain by 2040, with logistics representing 12% of their total carbon footprint.&nbsp;</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">Arjen van der Woude, HEINEKEN’s Director Strategic Sourcing Supply Chain, said: “Decarbonization of logistics will play a key role in achieving HEINEKEN’s net-zero commitments. At this stage, battery electric is one of the best-positioned technologies to decarbonize road freight. Einride has the knowledge, network and experience to offer long-term end-to-end electric freight capacity services at competitive conditions. Their capability to bind equipment manufacturers, transportation companies, carriers, drivers, and authorities together to smoothly organize logistics in critical parts of our network makes them a great partner.”&nbsp;</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">&nbsp;The first wave of the project consists of the full deployment of Einride’s offering. This encompasses the deployment of electric trucks fuelled by renewable energy, the establishment of charging infrastructure and the integration of the AI-driven operating system, Einride Saga, powering the full ecosystem. An initial fleet of 5 trucks of the model Mercedes eActros 300 will transport ten daily full truck loads (~540 km per truck). </span><span style="background-color:rgb(255,255,255);"><span style="margin:0px;padding:0px;">The charging infrastructure built to power the routes is based on Kempower charging solution, integrated with Saga. </span></span><span style="margin:0px;padding:0px;">Utilizing data-driven insights, Saga will optimize routes, minimize energy consumption, and precisely monitor reductions in emissions. Einride has helped to reduce the CO² emissions of the vehicles used by its business partners by up to 95% compared to diesel-driven alternatives.&nbsp;</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">Robert Ziegler, General Manager EMEA at Einride said: “At Einride, with a highly ambitious, sustainable driven team, we see HEINEKEN as an ideal partner on a clearly defined path to reduce emissions. As HEINEKEN’s actions towards net-zero span across the entire value chain, we are happy to help them achieve this goal by joining forces on a cross-border electrification journey.”&nbsp;&nbsp;This partnership marks the beginning of a shared ambition to further reduce emissions and promote operations, drivers, and business across borders. Moreover, there are plans to extend this partnership to additional countries in the near future.&nbsp;</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">&nbsp;</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;"><strong>Press enquiries</strong>&nbsp;</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">&nbsp;Joris Evers/ Michael Fuchs&nbsp;</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">E-mail : </span><a href="mailto:pressoffice@heineken.com" target="_blank"><span style="margin:0px;padding:0px;"><u>pressoffice@heineken.com</u></span></a><span style="margin:0px;padding:0px;">&nbsp;</span></p><p style="margin-left:0px;text-align:justify;"><span style="margin:0px;padding:0px;">Tel : +31-20-5239-355&nbsp;</span></p><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;"><strong>Investor and analyst enquiries</strong>&nbsp;Federico Castillo Martinez / Mark Matthews&nbsp;E-mail: </span><a href="mailto:investors@heineken.com" target="_blank"><span style="margin:0px;padding:0px;"><u>investors@heineken.com</u></span></a><span style="margin:0px;padding:0px;">&nbsp;Tel: +31-20-5239-590&nbsp;</span></p><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;"><strong>About HEINEKEN</strong>&nbsp;HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 90,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our </span><a href="https://www.theheinekencompany.com/" target="_blank"><span style="margin:0px;padding:0px;"><u>Company's website</u></span></a><span style="margin:0px;padding:0px;"> and follow us on </span><a href="https://www.linkedin.com/company/heineken/" target="_blank"><span style="margin:0px;padding:0px;"><u>LinkedIn</u></span></a><span style="margin:0px;padding:0px;">, </span><a href="https://twitter.com/HEINEKENCompany" target="_blank"><span style="margin:0px;padding:0px;"><u>Twitter</u></span></a><span style="margin:0px;padding:0px;"> and </span><a href="https://www.instagram.com/theheinekencompany/" target="_blank"><span style="margin:0px;padding:0px;"><u>Instagram</u></span></a><span style="margin:0px;padding:0px;">.&nbsp;</span></p><p style="margin-left:0px;text-align:left;"><span style="margin:0px;padding:0px;">&nbsp;<strong>About Einride</strong>&nbsp;Einride designs, develops and deploys freight mobility technologies to accelerate the transition to sustainable transportation. Its platform includes connected electric and autonomous heavy-duty vehicles, charging infrastructure and an intelligent freight operating system. Founded in 2016, Einride became the world’s first company to operate an autonomous, electric vehicle on a public road in 2019. Today, Einride operates one of the largest fleets of heavy-duty electric trucks servicing Global Fortune 500 companies across eight markets. For more information, please visit </span><a href="https://einride.tech/" target="_blank"><span style="margin:0px;padding:0px;"><u>einride.tech</u></span></a><span style="margin:0px;padding:0px;">.&nbsp;</span></p>]]></description><category><![CDATA[stories,Environmental,Net Zero,sustainability and responsibility]]></category>
            <pubDate>Thu, 08 Feb 2024 10:00:15 +0100</pubDate>
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                        <title>HEINEKEN selects Siemens for multi-phase decarbonisation program at breweries and malt houses</title>
                        <link>https://www.theheinekencompany.com/newsroom/heineken-selects-siemens-for-multi-phase-decarbonization-program-at-breweries-and-malt-houses/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/heineken-selects-siemens-for-multi-phase-decarbonization-program-at-breweries-and-malt-houses/</guid><pp:caseid>617267</pp:caseid><pp:subtitle>From barley to bar, HEINEKEN continues to focus on concrete actions to reduce its carbon emissions, working closely with customers, consumers, and suppliers.</pp:subtitle><description><![CDATA[<p><i><span>·&nbsp;&nbsp;&nbsp; Decarbonisation program targets significant energy savings and 50 percent CO2 reduction at over 15 HEINEKEN breweries and malt houses worldwide by 2025</span></i></p><p><i><span>·&nbsp;&nbsp;&nbsp; Supports HEINEKEN’s global Net Zero Production roadmap, which aims to reach net zero in Scope 1 and 2 by 2030 and net zero across the full value chain by 2040</span></i></p><p><i><span>·&nbsp;&nbsp;&nbsp; Five-year performance and monitoring service contract from Siemens to ensure ongoing project optimization</span></i></p><p><i><span>·&nbsp;&nbsp;&nbsp; Scalable solution designed using an energy digital twin will optimize heating and cooling requirements in production and packaging processes</span></i></p><p><span>HEINEKEN, the world's most international brewer, has selected Siemens as a partner for its global Net Zero Production roadmap, as part of HEINEKEN’s ambitions to reach net zero in Scopes 1 and 2 across all production sites by 2030.*</span></p><p><span>Siemens and HEINEKEN will work together on a long-term decarbonisation program which will see Siemens implementing solutions and services from its Siemens Xcelerator portfolio, to reduce energy usage at more than 15 HEINEKEN beer and malt production sites, spanning facilities across Asia-Pacific, the Americas and Europe. Additional sites will be added in a second phase. &nbsp;</span></p><p><span>HEINEKEN and Siemens collaborated on an initial project of consulting, auditing, and advisory services, using an energy digital twin to simulate and analyze a typical HEINEKEN brewery in the virtual world, identifying where significant energy savings could be made. The simulation showed approximately 70 percent of energy use was linked to the generation of heating and cooling necessary for the brewing process. By optimizing and monitoring these cooling and heating systems through an end-to-end program, Siemens estimates energy savings of between 15-20 percent at each site, and an average CO<sub>2 </sub>reduction of 50 percent at each site.</span></p><p><span><sub>*Defined by the Science Based Targets initiative (SBTi) as a minimum of 90% emissions reductions. The 10% residual emissions that cannot be eliminated otherwise must be covered with permanent carbon removal and storage solutions.</sub></span></p><p><span>To achieve targeted reductions in energy usage and CO<sub>2</sub>, Siemens will deploy an end-to-end program of solutions and services which are scalable and replicable across HEINEKEN’s global production sites. Using operational data in combination with the energy digital twin at each site, Siemens will design, engineer and implement a system to electrify the production of heat and cooling using heat pumps powered by renewable energy, reducing reliance on steam generated by fossil fuels. The system will be monitored, controlled and optimized using Siemens Cooling Plant Optimization algorithms, which uses built-in analytics to analyze data from the plant to reduce energy costs and ensure operational efficiency.</span></p><p><span>As part of the long-term partnership agreement, Siemens will also deliver a five-year performance and monitoring contract, connecting the breweries to Siemens systems which use data services to remotely monitor the production sites, ensuring the best solution is operated at all times.</span></p><p><span>From barley to bar, HEINEKEN continues to focus on concrete actions to reduce its carbon emissions, working closely with customers, consumers, and suppliers. At the end of 2022, HEINEKEN had already reduced total carbon emissions on scopes 1 and 2 by 18% since 2018. To achieve this, in 2022 it increased its renewable electricity consumption to 58% and is currently investing in renewable heat solutions for its breweries.&nbsp;</span><br><br><span>In 2023 HEINEKEN’s net-zero and FLAG (Forest, Land and Agriculture)* targets were approved by the Science Based Targets initiative (SBTi), becoming the first global brewer to pass this sustainability milestone. For complete details on HEINEKEN’s science-based targets, </span><a href="https://sciencebasedtargets.org/companies-taking-action"><span>see SBTi’s website</span></a><span>.</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Dolf van den Brink, HEINEKEN CEO and Chairman of the Executive Board]]></pp:quotename>
                    <pp:quotetext><![CDATA[As we continue to focus on the delivery of our journey to reach net zero in Scope 1 &amp; 2, we know that we must make many bold and ambitious moves to decarbonize our global operations. Undertaking these challenges with partners like Siemens allows us to bring in technical expertise and industry knowledge to innovate quickly and at scale. We are excited to continue on this journey with partners who are committed to pioneer and localize next-generation solutions, to help us reach our net zero goals.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Matthias Rebellius, Managing Board Member of Siemens AG and CEO of Smart Infrastructure]]></pp:quotename>
                    <pp:quotetext><![CDATA[We’re proud to be a partner to HEINEKEN’s Net Zero Roadmap; an ambitious journey to reach net zero by 2040. Working with HEINEKEN as a partner in this way demonstrates a thoroughly modern approach to data-driven decarbonization. By collaborating on an end-to-end program, we’re able to combine hardware, software and analytics to predict and deliver the long-term results which are now crucial to every industry.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[stories,Environmental,Net Zero,sustainability and responsibility]]></category>
            <pubDate>Tue, 16 Jan 2024 11:04:22 +0100</pubDate>
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                        <title>HEINEKEN SPAIN AND ENGIE SPAIN LAUNCH THE LARGEST INDUSTRIAL SOLAR THERMAL PLANT IN EUROPE</title>
                        <link>https://www.theheinekencompany.com/newsroom/heineken-spain-and-engie-spain-launch-the-largest-industrial-solar-thermal-plant-in-europe/</link>
                        <guid>https://www.theheinekencompany.com/newsroom/heineken-spain-and-engie-spain-launch-the-largest-industrial-solar-thermal-plant-in-europe/</guid><pp:caseid>622759</pp:caseid><pp:subtitle>HEINEKEN Spain and ENGIE Spain have built the largest industrial solar thermal power plant in Europe.</pp:subtitle><description><![CDATA[<ul><li style="text-align:justify;"><span>The President of the Spain’s Government, Pedro Sánchez, has inaugurated this completely pioneering facility in Spain, which is built on the grounds of the HEINEKEN factory in Seville.</span></li><li style="text-align:justify;"><span>The new solar thermal plant, which has a capacity of 30 MW, a storage capacity of 68 MWh and a surface area of 8 hectares, is estimated to reduce fossil gas consumption at the factory by more than 60%.</span><a href="#_ftn1"><span>[1]</span></a></li><li style="text-align:justify;"><span>With an investment of 21 million euros, co-financed with ERDF funds and managed by the Institute for Energy Diversification and Saving (IDAE), this plant has been built in a record time of 12 months involving 100% of Andalusian companies in its assembly.</span></li><li style="text-align:justify;"><span>With this project the company is aiming to reduce its carbon footprint by around 7,000 tons of CO2e per year, with a goal to run on 50% renewable energy by the end of the year&nbsp;, making significant progress towards its ambition to decarbonize its production sites by 2025.</span><a href="#_ftn2"><span>[2]</span></a></li><li style="text-align:justify;"><span>ENGIE Spain is leading the design, installation, management and maintenance of this pioneering facility, leading the development of sustainable and efficient energy solutions that contribute to the decarbonisation of its industrial customers.</span></li></ul><p style="text-align:justify;"><span>HEINEKEN Spain and ENGIE Spain have built the largest industrial solar thermal power plant in Europe. A completely pioneering innovation in Spain, which <strong>Spain’s</strong> <strong>Prime Minister Pedro Sánchez, </strong>wanted to visit first-hand by attending the inauguration ceremony held this morning in Seville. <strong>Etienne Strijp</strong>, President of HEINEKEN Spain, <strong>Carmen Ponce, </strong>Director of Corporate Relations and Sustainability of the brewery, and <strong>Loreto Ordóñez</strong>, CEO of ENGIE Spain, also took part in the event.</span></p><p style="text-align:justify;"><span>With a capacity of 30 MW, a storage capacity of 68 MWh and 8 hectares of surface area, this facility built on the grounds of the HEINEKEN Spain brewery in Seville for its own supply <strong>is estimated to reduce its consumption of fossil gas by more than 60%, </strong>which could allow the company to reduce its carbon footprint by almost <strong>7,000 tonnes of CO2e per year </strong>(a weight equivalent to that of the Eiffel Tower). It, uses the sun (a renewable, unlimited and emission-free energy source) as a raw material to heat and cool the water in a closed circuit. By end of 2024&nbsp;, the aim is for the brewery to run on <strong>84% renewable energy </strong>(electrical and thermal).</span><a href="#_ftn1"><span>[3]</span></a></p><p style="text-align:justify;"><span>The new solar thermal power plant, which is now operational, combines thermodynamic concepts and CSP (Concentrated Solar Power) technology is a completely pioneering technological innovation that increases reliability and energy availability by doubling the production capacity of superheated water for industrial use. In addition, by using water as the heat transfer fluid, it avoids the use of synthetic oils that are potentially harmful to the environment.</span></p><p><span>"</span><i><span>At HEINEKEN we were pioneers in introducing sustainability in the brewing sector more than two decades ago. And today we are once again, hand in hand with ENGIE, with a totally innovative project that places Spain at a prominent position in the renewable energy transition. This thermal solar plant will allow us to brew beers with renewable energies. Beers that also contribute to supporting the economy of this region that is so dear to us</span></i><span>," said <strong>Etienne Strijp, President of HEINEKEN Spain</strong>.</span></p><p style="text-align:justify;"><span><strong>Loreto Ordóñez, CEO of ENGIE Spain</strong>, explained: "</span><i><span>With the execution and construction of this plant we underline once again ENGIE's commitment to our industrial customers, making available our technical capabilities and our team of professionals to enable the viability of sustainable and renewable energy alternatives. We thank HEINEKEN Spain for their confidence in us to be part of this project that is already allowing them to obtain cleaner and more efficient energy in their production processes</span></i><span>".</span></p><p style="text-align:justify;"><span>The construction of the plant was completed in a record time of 12 months, surpassing the initial forecasts for the project, which almost doubled this period. In addition, the assembly has been carried out by 100% local (Andalusian) companies, with a total of 150,000 working hours, equivalent to 18,750 working days (more than 51 years of work for one person).</span></p><p style="text-align:justify;"><span>With an investment of 21 million euros developed in a public-private partnership involving ENGIE Spain, HEINEKEN Spain and national, regional and local public administrations, the project is co-financed by the European Regional Development Fund (ERDF) and managed by the Institute for Energy Diversification and Saving (IDAE). The alliance between HEINEKEN Spain and ENGIE Spain is established through a TPA (Thermal Purchase Agreement) in which the brewery pays for the energy consumed and provides the land. For its part, ENGIE undertakes to provide totally renewable energy at a previously agreed price and when 20 years of the agreement have elapsed, the solar thermal plant will become the property of HEINEKEN.</span></p><p style="text-align:justify;"><span>This project could be replicated in any other industry that meets the requirements and needs heat for its processes, without generating CO2. In addition, it fosters alliances to promote a collective commitment and position Spain as a pioneer country in the implementation of these key initiatives for the implementation of the global emissions reduction program.</span></p><p style="text-align:justify;"><span><strong>Decidedly HEINEKEN: A roadmap to decarbonisation</strong></span></p><p style="text-align:justify;"><span>Following the presentation of its 2025 sustainability ambitions last year, and framed within its ‘Decidedly HEINEKEN’ agenda, the brewery has already made significant progress towards its goal of decarbonising its production sites by 2025. By the end of this year, its aim is for 50% of the energy used to come from renewable sources thanks to the solar thermal plants at its factories in Seville and Valencia, the photovoltaic plant in El Andévalo (Huelva), biogas production at its four factories and the biomass boiler at its Jaén factory.</span><a href="#_ftn1"><span>[4]</span></a><span> And in 2024 it will aim to reach 62% renewable energy, when the solar thermal plants are at full capacity.</span><a href="#_ftn2"><span>[5]</span></a></p><p style="text-align:justify;"><span>HEINEKEN Spain’s efforts are in support of HEINEKEN’s global ambition to reach net-zero by 2040. The Science Based Targets initiative (SBTi) </span><a href="https://www.theheinekencompany.com/newsroom/heineken-has-its-long-term-net-zero-and-flag-targets-approved-by-the-science-based-targets-initiative/"><span>recently approved</span></a><span> HEINEKEN’s long-term net-zero and FLAG targets for 2040, making it the first brewer in the world to surpass this milestone.</span></p><hr><p><a href="#_ftnref1"><span>[1]</span></a><span> </span><span style="background-color:white;"><span>Internal estimate based on solar thermal plant operating at full capacity, forecasted energy demand, and additional contracted renewable energy for the factory. Actual data pending third-party verification.</span></span></p><p><a href="#_ftnref2"><span>[2,3,4,5]</span></a><span> </span><span style="background-color:white;"><span>Idem.</span></span></p>]]></description><category><![CDATA[stories,Net Zero,Environmental,Regional,sustainability and responsibility]]></category>
            <pubDate>Sat, 30 Sep 2023 16:20:00 +0200</pubDate>
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