Tampering with Heineken® labels

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HEINEKEN is aware of a video circulating online which appears to show the tampering of Heineken® labels on bottles imported from Europe. People are seen to be removing our global track and trace codes which allow us to follow the supply of our products and ensure that every batch is accounted for and meets our global quality standards. Our initial assessment indicates that this is real Heineken® and this is not a counterfeit issue. We are actively investigating the content and circumstances of the video and working with the relevant local authorities.

Our advice to consumers is to check the labels on their beer to ensure they’ve not been tampered with and if they have any concerns to contact their local customer hotline in the market.

The quality and enjoyment of our beer by our consumers is our number one priority.