Cookie Policy

1. COOKIE POLICY

Heineken N.V., located at Tweede Weteringplantsoen 21, 1017 ZD Amsterdam, the Netherlands (‘HEINEKEN’ or ‘we’ or ‘us’) uses cookies to give you a better online experience. In order to make full use of the HEINEKEN website (‘Website’), your computer, tablet or mobile phone will need to accept cookies. We feel that it is important that you know what cookies our Website uses and for what purposes. This will help to protect your privacy, while at the same time providing you with the best online experience.

2. WHAT IS A COOKIE?

Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device e.g. your computer (or other internet enabled devices, such as a smartphone or tablet). At HEINEKEN we may use similar techniques, such as pixels, web beacons and device fingerprints. For the sake of consistency, all these techniques combined will be hereafter referred to as ‘cookies’.

This Cookie Policy provides you with information about the cookies we use and why. Our Privacy Policy sets out full details of the other information we may collect and how we may use your personal information.

3. COOKIES USED ON THE WEBSITE

HEINEKEN uses several different types of cookies. Some of these are session cookies which are temporary and allow us to link your actions during a browser session. Session cookies are erased when you close the browser. Other cookies are persistent cookies which remain on your device for the period of time specified in the cookie. The Website uses cookies for the following purposes:

  • FUNCTIONAL COOKIES
    Functional cookies are essential and help you navigate the Website. They enhance the user friendliness of the Website for visitors. These cookies make sure that you only have to pass the age-gate once. These cookies also help to support website security and basic functionality.

  • ANALYTICS COOKIES
    Analytics cookies help us to understand the behaviour of our visitors and the usage of the Website in an aggregated manner. For instance, we can use these cookies to gain insight into how our visitors use our Website. This means we can find out what works and what doesn’t, it allows us to continuously improve the Website, and measure how effective our advertising and communication is.

  • We use Google Analytics cookies to obtain an overall view of visitor habits and visitor volumes, and to help improve the overall experience on our website. You may refuse the use of cookies by selecting the appropriate settings on your browser as described above. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB#. You may disable the use of Google Analytics by using the link disable Google Analytics. This link creates an opt-out cookie which prevents the further processing of your data. For more information about Google Analytics cookies, please see Google's help pages and privacy policy:
    Google's Privacy Policy
    Google Analytics Help pages.
  • SOCIAL MEDIA COOKIES
    The Website allows cookies of third party social networks (e.g. Facebook, YouTube, Twitter, LinkedIn). This enables you to share content of the Website on social networks. These third parties may use cookies for their own purposes. HEINEKEN has no influence over how these social media networks make use of your data. For more information regarding the cookies set by the social media networks please refer to their own privacy and cookie policies.

4. CONTROL YOUR COOKIE SETTINGS

Once you have given us your agreement to the use of cookies, we shall store a cookie on your computer or device to remember this for next time. If you wish to withdraw your cookie consent at any time, you will have to delete our cookies using your internet browser settings. You should do this through the browser settings for each browser you use. Please be aware that some of our services will not function if your browser does not accept cookies. However, you can allow cookies from specific websites by making them “trusted websites” in your internet browser. The following links may assist you in managing your cookies settings, or you can use the 'Help' option in your internet browser for more details.

Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
Safari: http://support.apple.com/kb/PH5042
Opera: http://www.opera.com/help/tutorials/security/privacy/
Adobe (flash cookies): https://www.adobe.com/support/flash/downloads.html

To block Google Analytics cookies specifically, you can install the “Google Analytics Opt-out Browser Add-on” provided by Google.

5. COOKIE OVERVIEW

Below is a full list of the cookies used on the Website of HEINEKEN:

5.1 Functional Cookies

NAME PERSISTENCY DESCRIPTION SOURCE
ASP.NET_SessionId   Stores the id of the ASP.NET session. Microsoft
AgeGatewayAllowed   Stores if you are allowed to visted the website GDP
AgeGatewayCod     GDP
AgeGatewayCoo     GDP
AgeGatewayDarkmarket     GDP
AgeGatewayDob     GDP

5.2 Analytics Cookies (See section 3c of this Policy)

NAME PERSISTENCY DESCRIPTION SOURCE DURATION
SC_ANALYTICS_GLOBAL_COOKIE Y (For a Year) For vistors Pagevisist, PageEvents, Goal tracking. Sitecore  
__utma, __utmb, __utmc, __utmz, __ga, __gid   Google analytics Google  
_hjIncludedInSample   This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heatmaps, Funnels, Recordings, etc. HotJar  
_hjDonePolls   Hotjar cookie. This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.   365 days
_hjMinimizedPolls   Hotjar cookie. This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimized when the visitor navigates through the site.   365 days

6. CONCLUDING REMARKS

We will keep this Cookie Policy under review and make updates from time to time. Any changes to this Cookie Policy will be posted on our Website page and to the extent reasonably possible, will be communicated to you. You can consult this web page for the latest version.
If you have any further questions and/or comments, please contact us via this webform with a data privacy request.