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HEINEKEN appoints Publicis global lead agency for Heineken® brand

30-06-2015 | 17:30

Amsterdam, 30 June 2015 - HEINEKEN today announced that it has extended its relationship with Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken® brand, effective July 1st 2015.

HEINEKEN will continue with its existing approach of using top in-market creative agencies to develop local platforms within Heineken's global positioning, and for top-spin activities to support the global campaigns.

Jan Derck van Karnebeek, Chief Commercial Officer, HEINEKEN, said: "We are delighted to be extending our relationship with Publicis. Over the last two years, the team has produced exceptional results for Heineken®, especially the responsible consumption and Dream Island campaign. The team has consistently demonstrated a strong understanding of the strategic direction of the brand and we have been enormously impressed by their strong creative ideas and innovative approach.

He added:  "We enjoy a strong cultural fit with the Publicis team and are confident that this partnership will further build on the success we have enjoyed with recent Heineken® campaigns."

Commenting, Arthur Sadoun, CEO Publicis Worldwide, said: "Heineken is one of the most iconic brands in the world with incredibly brave and creative leadership. Expanding our relationship with Heineken to a global level is an honour and testament to the strong projects and work we have been creating together. We're looking forward to driving the brand and its business forward as a team."

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Press enquiries:

John Clarke
Tel: +31-20-5239-355

David Pugh
Tel: +31-20-5239-355

Editorial information:
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.  We employ 81,000 people and operate more than 160 breweries in 70 countries.  Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS.  HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: and follow us via @HEINEKENCorp.


30 Jun 2015 PDF (124 KB)